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Rua Oscar Freire (in English: Oscar Freire Street) is a tree-lined street stretching from Alameda Casa Branca to Avenida Doutor Arnaldo in the Jardins district of São Paulo.
 Stores in the Rua Oscar Freire | |
| Native name | Rua Oscar Freire (Portuguese) |
|---|---|
| Former name(s) | Rua São José (São José Street) and Rua Iguape (Iguape Street) |
| Length | 2.6 km (1.6 mi) |
| Location | São Paulo, Brazil |
| South end | Alameda Casa Branca, 1009 |
| North end | Avenida Doutor Arnaldo, 1566 |
| Construction | |
| Inauguration | 1970 |
Named after Oscar Freire de Carvalho,[1] it is known for having a large number of stores selling luxury goods.
History
editIt was named after Oscar Freire de Carvalho,[1] a physician and forensic medicine professor from Bahia, who helped develop the city's first morgue (Instituto Médico Legal).
According to Excellence Mystery Shopping International, Rua Oscar Freire is the 8th[2] most luxurious street in the world and second in the Americas behind 5th Avenue in New York.[citation needed] It was named the 8th most luxurious street for the second time in 2008.[3]
Stores and economy
editShops located on Rua Oscar Freire and surrounding streets have included Louis Vuitton, Armani (Giorgio Armani and Emporio Armani lines), Carmen Steffens, Montblanc, Cartier, MaxMara, Ermenegildo Zegna, Versace, Diesel, Cavalli, Bulgari, Salvatore Ferragamo, Marc Jacobs, Gant, Lacoste, Timberland, Tommy Hilfiger, Nike, Adidas, Benetton. Brazilian fashion has included designers and brands such as Alexandre Herchcovitch, Cris Barros, Reinaldo Lourenço, Glória Coelho, Animale, Forum, Ellus, NK Store, Sergio K, Havaianas, Carlos Miele, Cavalera, Le Lis Blanc, Canal, Triton, Iódice and Osklen. National jewelry stores include Vivara and H Stern.[citation needed] In 2008, among stores were Dior.[3]
Food shops and restaurants can also be found. Among them are A Figueira Rubaiyat, Fasano, Antiquarius and 'Gero, four of the city's most traditional and expensive restaurants, as well as Ben & Jerry's. There is a Nespresso store, and in 2010 a Valrhona boutique was opened.
In 2006, stores along the street funded a project to remove unsightly electrical poles and install underground fiber-optic lines instead, in an attempt to make the street more appealing to shoppers.
Transportation
editA new Line 4 - Yellow Metro station was constructed on this street and opened in 2017.
See also
editReferences
edit- ^ a b "DICIONÁRIO DE RUAS". dicionarioderuas.prefeitura.sp.gov.br. Retrieved 2022-03-27.
- ^ itinari (2019-08-12). "Visit Oscar Freire Street, São Paulo". itinari. Retrieved 2024-02-23.
- ^ a b Sampaio, Paulo (December 4, 2008), Oscar Freire é eleita a 8ª área mais luxuosa do planeta, Folha De S. Paulo
{{citation}}: CS1 maint: year (link)
External links
edit
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