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Samuel Bashir Virji is an English DJ and record producer. Born in London, he grew up in Witney, and attended Newcastle University before dropping out to pursue his music career. His 2020 album, Spice Up My Life, charted at No. 7 on the UK Dance Albums Chart. After releasing a remix of Piri & Tommy's "On & On", he released "If U Need It", which charted at No. 85 on the UK singles chart. His earlier works belonged to the bassline genre, while his later works were UK garage.

Sammy Virji
BornLondon, England
Genres
Occupations

Life and career

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Samuel Bashir Virji[1] was born in London, and moved to Oxfordshire when he was slightly older,[2] settling in Witney. His father played trombone on The Miseducation of Lauryn Hill, an album described by DJ Mag in June 2024 as "one of the most critically and commercially successful albums in both neo soul and popular music", and his record collection included Latin music, African music, and jazz.[3] Sammy's first major musical interest was in Michael Jackson, followed by Motown. He started writing on piano and guitar, before making his own music on GarageBand, switching to Logic Pro when he had access to the computer at his father's house.[4] He began listening to dubstep aged sixteen[5] after a friend gave him "Rinse: 06",[3] a Rinse FM CD mixed by Plastician, followed by a CD mixed by Skream.[4] He studied biology at Newcastle University.[2] While there, he became involved in bassline after seeing Flava D perform at a club and deciding that he wanted to follow suit.[3] He dropped out during the third year after calculating that he was able to make a living from music.[2] He began releasing his early works in the bassline genre in 2015. Many of his works until 2019 made use of images of television chef Ainsley Harriott. Around this time, he was a regular poster on the Facebook group Lengoland, a bass music forum which functioned between 2017 and 2021.[3]

He changed direction away from bassline, producing UK garage in the late 2010s. Around this time, Conducta asked if he could release one of Virji's tracks on his Kiwi Rekords label.[3] The label released several of his works including "Shapes" and "Whippet".[3] In 2020, Virji released his debut album, Spice Up My Life,[6] having previously released the single "Until Tomorrow" from it.[7] It charted at No. 7 on the UK Dance Albums Chart.[8] Later that year, he released "Santorini", a collaboration with house musician Smokey Bubblin' B, which appeared on the 1Forty compilation EP 1FFNG005: Funky & Garage.[9] In 2022, his track "Daga Da" was used in an out-of-home advertising campaign for a low calorie derivative of Strongbow, a brand of cider.[10] He then released a remix of Piri & Tommy's "On & On".[11] In December 2022, Salute premiered his Sammy Virji collaboration "Peach" at a Boiler Room set in Melbourne.[12] The track had been written with Salute at a writing session and had been produced by trial and error.[3] Released in March 2023,[12] the track appeared on Salute's EP Shield, which was released that May.[13] The month after that, he released "Shella Verse" with Flowdan. Around this time, he undertook a headline tour, "Like a Virjin", which sold out across the UK.[14]

In August 2023, he performed a set for DJ Mag.[3] For this, he created a remix of "Counting" by Hamdi, which sampled Mason and Princess Superstar's "Perfect (Exceeder)", and a remix of "Goodums" by Unknown T.[4] In May 2024, Felicity Martin of Planet Woo wrote that across his set, Virji "dips between bassline and UKG, reggae and old school house, with a megawatt smile across his face".[2] Several clips from the show went viral on TikTok including Virji cuing in "Hot in Here" with a rubber fish in reference to a pescetarian university friend and the fire alarm going off during "Peach" due to the amount of sweat in the air.[3] The following November, he released "If U Need It",[15] which charted at No. 85 on the UK singles chart.[8] He then released the singles "Hot in Here", "Moonlight", and "Summertime Blues",[4] the last of which featured Chris Lake and Nathan Nicholson.[2] By June 2024, fans were describing attending their first Sammy Virji set as "losing their Virjinity".[3]

Discography

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Albums

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List of albums, with selected chart positions
Title Album details Peak chart
positions
UK Indie[8] UK Dance[8]
Spice Up My Life
  • Released: 8 May 2020[16]
  • Format: CD, digital, LP
  • Label: Self-released
48 7
Title Details
We'll Be Alright
Blue Breeze

Singles

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Singles as lead artist
Title Year Peak chart

positions

Certifications Album Ref.
UK

[8]

UK

Dance

[8]

"Anything 2 Me"
(Livsey, Sammy Virji)
2017 [16]
"To the Beat"/"Uh Oh" 2017 [16]
"Too Much Conversation" 2018 [16]
"Falling"
(Mikey B, Sammy Virji)
2018 [16]
"Find My Way Home" 2018 [16]
"Believing" 2018 [16]
"Shapes (Oh Will)" 2019 [16]
"Show Me (VIP)"
(Hamdi, Sammy Virji)
2019 [16]
"Ride It" 2019 [16]
"Whippet"
(Conducta, Sammy Virji)
2019
"Dance Flaw" 2020 Spice Up Your Life [16]
"Until Tomorrow" 2020 [16]
"Spice Up My Life"
(Sammy Virji, Paige Eliza)
2020 [16]
"Santorini"
(Sammy Virji, Smokey Bubblin' B)
2020 1FFNG005: Funky & Garage[9] [16]
"Runaway"
(Sammy Virji, Shift K3Y)
2020 [16]
"Alright"
(Sammy Virji, Lucy Virji)
2021 We'll Be Alright [16]
"Quarantine Done" 2021 [16]
"Get Dumb"
(Sammy Virji, MPH)
2021 [16] [16]
"Never"
(Sammy Virji, Holy Goof)
2022 [16] [16]
"No Other" (ft. Ragga Twins)/"Pula"/"Reverence" 2022 [16] [16]
"Truth"
(Sammy Virji, Flava D)
2022 [16] [16]
"5 Star"
(Sammy Virji, Fayyaz Virji)
2022 Blue Breeze [16]
"Poolside"
(Sammy Virji, Katy Alex)
2022 [16]
"Peach"
(Salute, Sammy Virji)
2023 True Magic[17] [16]
"Shella Verse"
(Sammy Virji, Flowdan)
2023 [16]
"If U Need It" 2023 85 27 [16]
"Hot In Here"
(Champion, Sammy Virji)
2024 [16]
"Moonlight" 2024 [16]
"Summertime Blues"
(Chris Lake, Sammy Virji, Nathan Nicholson)
2024 [16]

Remixes

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Song Artist Year Ref.
"Quick Drive" Niko B 2020 [16]
"Time" Conducta, JGrrey 2021 [16]
"On & On" Piri & Tommy 2022 [16]
"Goodums" Unknown T 2023 [16]
"Counting Hamdi 2024 [16]

Other appearances

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Song Year Album Ref.
"Do Me A Favour" 2017 Chips N Gravy EP [16]
"Like That" [16]
"Oh My" [16]

References

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  1. ^ "Sammy Virji | Musik". DR (in Danish). Retrieved 14 July 2024.
  2. ^ a b c d e "36 questions to fall in love with Sammy Virji - Woo". planetwoo.itv.com. Retrieved 15 July 2024.
  3. ^ a b c d e f g h i j "Sammy Virji: global garage phenomenon". DJ Mag. 11 June 2024. Retrieved 15 July 2024.
  4. ^ a b c d Mulholland, Ant (3 July 2024). "In Conversation With Sammy Virji". UKF. Retrieved 15 July 2024.
  5. ^ "Sammy Virji's UKG is the soundtrack to a perfect summer". Mixmag. Retrieved 15 July 2024.
  6. ^ Broeckhoven, Vic Van (3 November 2023). "Nieuwe single Sammy Virji - "If U Need It"". Dansende Beren (in Dutch). Retrieved 15 July 2024.
  7. ^ "Sammy Virji promises to 'Spice Up My Life' as he announces debut LP". Mixmag. Retrieved 15 July 2024.
  8. ^ a b c d e f "SAMMY VIRJI". Official Charts. 18 July 2024. Retrieved 14 July 2024.
  9. ^ a b Keith, James. "Premiere: 1Forty's 'Funky & Garage' Experiments Continue With Sammy Virji And Smokey Bubblin' B's "Santorini"". Complex. Retrieved 15 July 2024.
  10. ^ "Purple goat fronts Strongbow's £12m campaign for low-calorie range". The Drum. Retrieved 16 July 2024.
  11. ^ "BBC Radio 1 - Radio 1's Soundsystem Party, with Jeremiah Asiamah: Hannah Wants brings the fire with her Party Starter!". BBC. Retrieved 15 July 2024.
  12. ^ a b "salute shares new single, 'Peach', featuring Sammy Virji: Listen". DJ Mag. 31 March 2023. Retrieved 15 July 2024.
  13. ^ Rodriguez, Krystal (18 May 2023). "Ahead Of Their EDC Las Vegas Debut, Rising DJ/Producer Salute Talks New EP 'Shield' and Taking Their 'Fast, Soulful House Music' Worldwide". Billboard. Retrieved 15 July 2024.
  14. ^ Murray, Robin (30 June 2023). "Sammy Virji, Flowdan Unite On UKG Booster 'Shella Verse' | News". Clash Magazine Music News, Reviews & Interviews. Retrieved 15 July 2024.
  15. ^ "Sammy Virji continues hot streak with uptempo gem 'If U Need It'". Mixmag Germany. Retrieved 14 July 2024.
  16. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq "Sammy Virji". Spotify. Retrieved 14 July 2024.
  17. ^ "TRUE MAGIC", Spotify, 12 July 2024, retrieved 15 July 2024
  18. ^ "British certifications – Sammy Virji". British Phonographic Industry. Retrieved 9 October 2024. Type Sammy Virji in the "Search BPI Awards" field and then press Enter.