Dior Homme
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Dior Homme is the menswear division of Christian Dior SA, the French clothing retailer. Dior Men has been under the creative direction of Kim Jones since spring/summer 2019.[1]
History
[edit]During the 1980s and 1990s Dior's menswear line was called Dior Monsieur.
Dior Homme was directed by Hedi Slimane from the fall/winter 2001-02 season. Under Slimane's direction, the label introduced a characteristic slim silhouette which soon took off within the fashion industry. The early collections delved into the exploration of the male sex. The look darkened during the Luster period which was inspired by the electroscene of Berlin. From 2004 A/W, Dior Men delved into exploring the different styles of Rock and Roll. The logo currently used by Dior Men is a bee, usually in the bottom right-hand side of knitwear and the top right side in polo shirts.
Following the departure of Hedi Slimane in 2007, Kris Van Assche implemented a more formal and minimal style. Over the seasons, he softened the black stiff silhouette which had become too cliché[2] and opted for models who add an athletic look to the spindly Dior Men silhouette. This new look was characterized by attention to details and color palette of shades of black, gray, blue or brown.
In late 2007 Dior Men began producing a six-piece men's skin care range, with Hedi Slimane designing the packaging. The skin care range is available for sale in France and department stores in many other countries.
Since March 2018, the Dior menswear line has been called Dior Men instead of Dior Homme. The change was under the influence of creative director Kim Jones.
Collections
[edit]| Season | Title | Runway Soundtrack |
|---|---|---|
| Autumn/Winter 2001 | SOLITAIRE | Inner Cycle / Solitaire 1 & 2 by Benjamin Diamond |
| Spring/Summer 2002 | RED | Boys Don't Cry & Domino Heart by Nicholas Lemercier |
| Autumn/Winter 2002 | REFLEXION | Flexion 1 & 2 by Readymade FC |
| Spring/Summer 2003 | FOLLOW ME | F. Me 1 & 2 by Readymade FC |
| Autumn/Winter 2003 | LUSTER | Change Yourself by Bosco |
| Spring/Summer 2004 | STRIP | Strip by DSL |
| Autumn/Winter 2004 | Unnamed. Unofficial name: "VICTIM OF THE CRIME" | Victim of The Crime by Phoenix |
| Spring/Summer 2005 | Unnamed. Unofficial names: "(UNTITLED)" & "BECK" | Dior Theme by Beck |
| Autumn/Winter 2005 | Unnamed or EVERYBODY JUST LOOKS THE SAME. Unofficial name: "IN THE MORNING" | In The Morning by Razorlight |
| Spring/Summer 2006 | Unnamed. Unofficial name: "THE WORLD WAS A MESS, BUT HIS HAIR WAS PERFECT" | The World Was a Mess, But His Hair Was Perfect by The Rakes |
| Autumn/Winter 2006 | Unnamed. Unofficial name: "THESE GREY DAYS" | These Grey Days by Eight Legs |
| Spring/Summer 2007 | WE LOOK GOOD TOGETHER | We Look Good Together by Littl'ans |
| Autumn/Winter 2007 | NAVIGATE | Navigate, Navigate by These New Puritans |
| Fall/Winter 2008 | "Lumiere Du Nord" | Wim Mertens (Song title: Wound to Wound) |
| Spring/Summer 2009 | "Planisphere" | Justice (Song title: Planisphere) |
| Fall/Winter 2009 | "Angles" | Malcolm McLaren (Song title: Deep In Vogue) |
| Spring/Summer 2010 | "Cold Love" | Ghinzu (Song title: Cold Love) |
| Fall/Winter 2010 | "Coal" | The Sisters of Mercy feat Ofra Haza (Song title: Temple of Love 1992) |
| Spring/Summer 2011 | "Lessness" | Shigeru Umebayashi (Song title: 2046 Main Theme) |
| Fall/Winter 2011 | "Enfold/Unfold" | Grauzone (Song title: Eisbär) |
| Spring/Summer 2012 | "Less And More" | Gater (Song title: Taboo - Requiem for a Dream Remix) |
| Fall/Winter 2012 | "A Soldier on My Own" | Woodkid (Song title: Iron) |
| Spring/Summer 2013 | "Light" | Koudlam (Song title: Love Song) |
| Fall/Winter 2013 | Anne Clark (Song title: Our Darkness) | |
| Spring/Summer 2014 | Pet Shop Boys (Song title: Paninaro) |
Reference codes
[edit]When dealing and trading Dior Men, the reference code is often used to place the item within the season it was produced. Here we decipher a typical/standard code: 5EH1015678 E47 B6A8 (SS'05 blue glitter jeans).
'5' refers to the year, that is, 2005.
'EH' refers to the season, that is, Eté (Summer). HH refers to 'Hiver' (Winter).
'101' refers to the item group, in this case, trousers (Pantalon). Other examples: 102 refers to blazers (Veste), 105 to shirts (Chemise) and so forth.
The next 4 numbers '5678' should refer to the specific item, with jeans it will reveal the type of cut as the entire 16 digit reference code will only differ by the first 2 digits in this set of 4 numbers for the differing cut. As noted earlier, the # for this item is 5EH1015678 E47 B6A8, referring to the 21 cm cut. The # for the 19 cm variant is 5EH1011678 E47 B6A8.
'E47',is the fabric code.
The last 4, 'B6A8', is the colour code. In this particular case, 'B' refers to Bleu (blue), as in indigo blue, the main colour of the jean. 'A' refers to Argent (silver), the colour of the glitter. Another example would be B6N0 - the colour code for the SS'03 released classic blue distressed clawmark jeans painted over in matte black paint. The B6 again refers to the base colour bleu whilst the N0 refers to the black paint ('N' for Noir - black).
Advertising
[edit]For its advertising campaigns, Dior Homme worked with photographers including Willy Vanderperre,[3] Larry Clark,[4] Karl Lagerfeld,[5] David Sims,[6] Patrick Demarchelier[7] and Alasdair McLellan.[8] The campaigns have featured Lucas Hedges and Robert Pattinson,[9] among others.
In 2024, French actor and director Louis Garrel was named a menswear brand ambassador for Dior.[10]
Other projects
[edit]In 2017, Dior Homme collaborated with audio manufacturer Sennheiser to produce a special line of four headphones.[11]
See also
[edit]References
[edit]- ^ "Dior Homme appoints Kim Jones as its new artistic director". Guardian. Retrieved 2018-04-22.
- ^ Loïc Prigent (20 January 2012). "Kris Van Assche, l'essence de l'esthète".
- ^ Jean E. Palmieri (7 January 2016), Kris Van Assche, Vanderperre Team Up Again for Dior Homme Women's Wear Daily.
- ^ Miles Socha (4 November 2016), Dior Homme Taps Larry Clark for Skater Film Women's Wear Daily.
- ^ Jean E. Palmieri (25 February 2016), Lagerfeld Shoots Robert Pattinson for Dior Homme Autumn Ads Women's Wear Daily.
- ^ Joelle Diderich (13 June 2017), Kris Van Assche Taps Dave Gahan, Lucas Hedges for Dior Ads Women's Wear Daily.
- ^ Kali Hays (27 November 2017), Dior Homme Taps Patrick Demarchelier for Capsule Collection Images Women's Wear Daily.
- ^ Lily Templeton (9 October 2023), EXCLUSIVE: Dior Men Unveils Campaign With BTS’ Jimin Women's Wear Daily.
- ^ Joelle Diderich (7 October 2024), Robert Pattinson Returns in Fall Campaign for Dior Icons Menswear Line Women's Wear Daily.
- ^ Joelle Diderich (16 May 2024), Dior Names French Actor and Director Louis Garrel as Men’s Ambassador Women's Wear Daily.
- ^ Tiffany Ap (23 March 2017), Dior Homme Debuts Special Sennheiser Headphones Collaboration Women's Wear Daily.