Middle-market newspaper
![]() | This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages)
|
A middle-market newspaper caters to a readership base inclined to be informed on entertainment trends as well as coverage of major news events. Such newspapers are the middle segment of a continuum of journalistic seriousness: upper-market or "quality" newspapers generally cover hard news, and down-market newspapers favour sensationalist stories.
The United Kingdom's two national middle-market papers are the Daily Mail and the Daily Express, distinguishable by their black-top masthead (both use the tabloid paper size), as opposed to the red-top mastheads of down-market tabloids.[1] There was also formerly Today, published from 1986 to 1995.
USA Today and the Times of India are other typical middle-market broadsheet newspapers, headquartered in the United States and India, respectively. A daily supplement devoted to coverage of Page 3 events is a salient feature of such newspapers in India.
References
[edit]- ^ Read all about it!: a history of the British newspaper. Kevin Williams; Taylor & Francis, 2010; page 9.