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Prima (magazine)

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Prima
Cover of Prima (UK) magazine showing Jayne Torvill and Christopher Dean
Cover of the January 2025 issue (UK)
CategoriesWomen's magazine
General interest magazine
FrequencyMonthly
PublisherPrisma Press
FounderAxel Ganz
Founded1982
First issue1 October 1982; 42 years ago (1982-10-01)
CompanyPrisma Press (Louis Hachette Group) (France)
CountryFrance
Based inParis
LanguageFrench
WebsitePrima
ISSN0293-2407
OCLC52717546

Prima is a monthly women's magazine published in Paris, France. The magazine has been in circulation since 1982. It has editions in Spain, Germany, and the United Kingdom.

History and profile

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Prima was first published in October 1982.[1][2] It was founded by Axel Ganz.[3] The magazine is part of Prisma Press, formerly a subsidiary of the German media company Gruner + Jahr.[1][4] It is published by Prisma Press on a monthly basis.[1][5] The company also owns other magazines, including Femme Actuelle and VSD.[2]

Prima has its headquarters in Paris[6] and features articles about everyday living[6] and fashion, beauty, decor and cuisine.[2] Gwendoline Michaelis was one of the former editors-in-chief of the magazine which adopted a new motto, "rejoignez la communauté des créatrices" (French: Join the community of creative women) in June 2012.[7]

Vivendi acquired Prisma Media from Bertelsmann in 2020 and later the company spun-out its publishing operation (including Prisma Media and Prima) into Louis Hachette Group in 2024.[8][9]

Editions of Prima were also launched in Spain and Germany.[1][10] Its another edition was started in the United Kingdom in September 1986.[11][12] The British edition was sold in 2000 to Nat Mags and is published monthly.[13][14]

Circulation

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In 1991, Prima had a circulation of 1,211,000 copies.[1] Its British edition is the first monthly magazine in the United Kingdom of which circulation rose to more than one million copies.[11] In 1999, Prima was one of ten best-selling magazines in France with a circulation of 1,030,000 copies.[15]

During the period between 2003 and 2004 Prima sold 692,633 copies in France.[16] Its circulation was 686,000 copies in France in 2005.[17] In 2007, the circulation of Prima was 529,000 copies in France and 290,000 copies in the United Kingdom.[18] The magazine had a circulation of 477,389 copies in France and 289,058 copies in the United Kingdom in 2010.[19] The British edition sold 260,550 copies during the first six months of 2012.[20] Its circulation was 307,012 copies in France in 2014.[21] The circulation of the British edition was 195,556 copies in 2021.[22]

References

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  1. ^ a b c d e Helena Hafstrand (1995). "Consumer Magazines in Transition". The Journal of Media Economics. 8 (1). doi:10.1207/s15327736me0801_1.
  2. ^ a b c "Prima". Prisma Media. Retrieved 17 April 2015.
  3. ^ Dilip Subramanian (13 November 1991). "The Axel Ganz Formula: Journalism + Marketing". The New York Times. Paris.
  4. ^ Lawrence D. Kritzman, ed. (2007). The Columbia History of Twentieth-century French Thought. New York: Columbia University Press. p. 723. ISBN 978-0-231-10790-7.
  5. ^ "Magazines". Prisma Media. Archived from the original on 16 April 2015. Retrieved 17 April 2015.
  6. ^ a b "Prima (France). Factsheet". Publicitas. Retrieved 17 April 2015.
  7. ^ "Prima - Now at French newstands with a new concept and fresh look". Gruner+Jahr. 12 June 2012. Retrieved 18 April 2015.
  8. ^ "Vivendi annonce avoir signé " une promesse d'achat " pour acquérir 100 % de Prisma Media". Le Monde.fr. 23 December 2020. Archived from the original on 2 February 2021. Retrieved 31 January 2021.
  9. ^ Nostro, Gianluca Lo; Marchandon, Leo; Loève, Florence (16 December 2024). Nissi, Milla (ed.). "Canal+ falls, Havas and Louis Hachette up on market debut post Vivendi split". Reuters. Retrieved 16 December 2024.
  10. ^ Janice Winship (2004). "The Impossibility of Best: Enterprise meets domesticity in the practical women's magazines of the 1980s". In Dominic Strinati; Stephen Wagg (eds.). Come on Down?: Popular Media Culture in Post-War Britain. London; New York: Routledge. p. 84. ISBN 978-1-134-92368-7.
  11. ^ a b Howard Cox; Simon Mowatt (2014). Revolutions from Grub Street: A History of Magazine Publishing in Britain. Oxford: OUP. p. 126. ISBN 978-0-19-166470-0.
  12. ^ Anna Gough-Yates (2003). Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain. London; New York: Routledge. p. 97. ISBN 978-1-134-60624-5.
  13. ^ "Magazine publishers". Magforum. Retrieved 17 April 2015.
  14. ^ "The National Magazine Company Acquires Gruner + Jahr U.K." Hearst. Retrieved 15 May 2018.
  15. ^ Jean Claude Sergeant (2003). "The Mass Media". In Nicholas Hewitt (ed.). The Cambridge Companion to Modern French Culture. Cambridge, UK: Cambridge University Press. p. 137. ISBN 978-1-107-49447-3.
  16. ^ E. Martin (2005). Marketing Identities Through Language: English and Global Imagery in French Advertising. New York: Palgrave Macmillan. p. 6. ISBN 978-0-230-51190-3.
  17. ^ "European Publishing Monitor. France" (PDF). Turku School of Economics (Media Group). March 2007. Archived from the original (PDF) on 27 April 2015. Retrieved 20 April 2015.
  18. ^ Anne Austin; et al. (2008). "Western Europe Market & Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 17 April 2015.
  19. ^ "World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 2 April 2015. Retrieved 17 April 2015.
  20. ^ "Top 100 paid-for magazines, January-June 2012". The Guardian. 16 August 2012. Retrieved 24 April 2015.
  21. ^ "Presse Magazine". OJD. Archived from the original on 19 March 2015. Retrieved 17 April 2015.
  22. ^ "Top Prima". Audit Bureau of Circulations (UK). 17 February 2022.
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