Delivering premium content to broad audiences means acclimating to the viewing habits of different consumer demographics, which can make serving younger viewers with typically longform content like live sports challenging for sports streamers like DAZN. In this clip from Streaming Media NYC 2024, DAZN Global CRO and President USA Walker Jacobs discusses the engagement curves of social and CTV viewers and how DAZN has learned to lean into them.
Few streaming stakeholders, from entertainment to enterprise, would deny that stream security and anti-piracy matter, but what are we really protecting when we apply DRM or other methods to curb the inappropriate appropriations of streaming content? Are we protecting user experiences? Profitability? Proprietary content? An international panel of industry experts from Synamedia, EZDRM, Vindral, United Cloud, and Help Me Stream weigh in on this critical question in this clip from Streaming Media NYC 2024.
For "data machines" like Google, the problem is never having too little customer data—it's all about managing the data overload to pinpoint the right data to leverage to build customised, targeted, personalised experiences that satisfy users and keep them engaged. Increasingly, according to Google TV Product Manager UX Rob Caruso in this interview with Media Universe Cartographer Evan Shapiro at Streaming Media NYC, it's working with partners to identify the right mix of first-party and partner data to take personalization to the next level.
Streaming Media's Tim Siglin interviews United Cloud's Boban Kasalovic at Streaming Media NYC. Kasalovic discusses United Cloud's development of an end-to-end streaming solution and an anti-piracy platform called Gladiator. The platform uses machine learning and AI to analyze data and identify critical behavior that could lead to piracy. The company has also implemented Widevine CAS for its hybrid solution.
Streaming Media's Tim Siglin interviews Synamedia's Robin Oakley at Streaming Media NYC 2024. He emphasises the importance of a proactive approach to security and highlights the company's work with the common access token format, a CTA Wave initiative that aims to create a common CDN token syntax that can be used across multiple CDNs. He also touches on the challenges of protecting content while maintaining a quality experience for the consumer and the increasing sophistication of piracy.
The recent Subscription Wars report commissioned by U.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps it's another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crowd and start disappearing into it.
With large sports-streaming operators, WebRTC provides a real opportunity for ultra-low-latency streaming. But those same operators, which spend billions on licensing rights, can't afford to just swap the ability to stream content in real time for basic OTT functionality like SSAI and DRM.
This column isn't meant to be a downer, especially because the overall economy seems to be plugging along. But it is meant to ask those of you in the industry to share anecdotes and stories about the pain points you're facing. We know that everything in streaming has its price, but you are in a better position to help us fully understand what that price entails.
From war crimes to war crime tribunals and war commemorations, how do we guarantee that content is available to play?
