Q&A: Wurl’s Ria Madrid Discusses BrandDiscovery's Groundbreaking Generative AI for CTV Ads
A Q&A with Ria Madrid of Wurl - she discusses BrandDiscovery, their new tech that makes it possible for marketers to precisely match CTV ads with the emotion and context of what viewers are watching to create positive attention, using Plutchik's Wheel of Emotions. Partners like Media.Monks are already driving impressive results for their clients through Wurl's solution, which uses scene-level contextual targeting to help advertisers align the emotional sentiment of their campaign creatives with content closest to the ad break.
Tutorial: How to Nail Your First LinkedIn Live Event
If you make it to the end, you'll learn why it's so hard to start your LinkedIn Live event smoothly (it's not your fault) and some thoughts on how to start like a pro in the future.
How to Add Zoom Participants in vMix as Clean Inputs
With the release of vMix 27, Windows producers can now get clean Zoom Meeting inputs in vMix. The best part is that there are no additional upfront or monthly subscription costs to vMix 27users with an HD, 4K, Pro, or Max license. All that is required is to download the Zoom Plugin for vMix. Here's how it works.
Decoding the Landscape: Recent Developments in Video Codec Licensing
Navigating the ever-changing world of video codec licensing can be complex. This article breaks down major IP-related events from the past 18 months, including the new European SEP licensing rules, Avanci's new video patent pool, and the Sisvel-RPX deal. Explore who's making deals, what technologies are involved, and the implications for royalty-free models.
All the News That’s Fit for FAST
News broadcasting is one of the most exciting and quickly growing areas for FAST development, highlighted by the recent announcement of the BBC/AMC 24-hour live FAST news channel. Other legacy media news broadcasters, such as Scripps, Sinclair, Hearst, and USA Today, have also entered the FAST news space, many of them with a focus on local content. What are some of the current trends and challenges for FAST news delivery? In this article, several leading industry commentators provide insight.
The Most Demanded FAST Genre in 2024: News
2024 is the ultimate election year. A total of 91 countries—including the U.S., the U.K., India, and 27 European Union nations—will hold elections. In this context, it's no surprise to witness platforms and news outlets finessing their FAST channel strategy. The BBC News FAST channel launch was perfectly timed in that regard. BBC News is now available as a FAST channel on platforms like Pluto TV, Samsung TV Plus, Xumo Play, VIZIO, and more.
The State of Video Monetisation 2024
So, what does the future of streaming monetisation look like? This post-Peak TV media ecosystem is a brave new world, and being able to find the content you want, with the price you want to pay, will likely keep consumers on their toes for years to come.
Buyers' Guide: Live Streaming Software
This article takes a look at 12 options you can pick from when looking to produce live-switched video: Boinx mimoLive, Broadcast Pix ChurchPix, Ecamm Live, ManyCam, OBS Studio, PRISM Live Studio, Vizrt TriCaster, Telestream Wirecast, vMix, Vimeo Livestream Studio, and XSplit Broadcaster
The State of Video Codecs 2024
It's been 3-plus years since the MPEG codec explosion that brought us VVC, LCEVC, and EVC. Rather than breathlessly trumpet every single-digit quality improvement or design win, I'll quickly get you up-to-speed on quality, playability, and usage of the most commonly utilised video codecs and then explore new codec-related advancements in business and technology.
Streamticker: The Biggest Streaming Mergers & Acquisitions of 2023
When it comes to mergers and acquisitions in the streaming industry and M&E marketplace in 2023 and an accounting of the year's most consequential deals, it makes the most sense to open at the close: Disney's early-November announcement that it would fully subsume Hulu into its empire with a buyout that completed an acquisition initiated in pre-pandemic 2019.
The State of Live Sports Streaming 2024
Live content is led by sports, and fan appetite—much like bidding for rights—shows no sign of slowing down as the calendar turns to 2024.
The State of Media & Entertainment 2024
Jake Ward, Business Development Director at Groovy Gecko, breaks down the current state of the media & entertainment industry in 2024, including Netflix's 'What We Watched' report, Amazon's ascendancy, Apple TV+'s value as a value-add, the BBC iPlayer's dominance, and more.
Jake Ward, Business Development Director at Groovy Gecko, breaks down the current state of corporate video conferencing, with detailed analysis of Hopin, Brightcove, Kaltura, Vimeo Enterprise, Zoom, and Microsoft Teams.
2023 got everyone on the same page: FAST should be part of the media mix whether you are a content provider, a broadcaster, or a distribution platform.
The State of Streaming Sustainability 2024
How do others see us, and how do we measure our progress? New data on streaming power consumption will allow the industry to target further reductions in power consumption while working toward longer-term solutions that reuse old technologies alongside current best practices as a way to extend the life of streaming tech for years to come.
NDI runs the risk of losing their lead in the homestretch—squandering the nearly decade lead they have in IP video by not enforcing that licensees integrate all of the standard. I write this in the hope that they re-establish what the NDI standard means: that to license NDI, and display the NDI badge, a product must be 100% compatible.
Nadine Krefetz interviews Michael Cerda, CPO for streaming at TelevisaUnivision. He discusses the from-the-ground-up rebuild he implemented when he arrived at the company. He describes how—in just 9 months—his team assembled and scaled the tech stack driving ViX, the world's largest Spanish-language streaming service, which haslive-streaming, AVOD, SVOD, and FAST offerings.
Leveraging Metadata and User Data for OTT and FAST Monetisation
Nothing makes recommendation engines—and every other means of profit-making leverage—go, go, go like data in its many varieties. Metadata in particular is the key to personalising viewer experiences and optimising content portfolios. AI plays an ever-greater role in enhancing the metadata quality and improving recommendations. As analysts focused on the M&E industry and insiders at major media companies playing critical strategic roles agree, data is also essential to understanding customer journeys and making informed decisions on how to reach and retain subscribers and, on the ad-supported side, deliver the right ads to audiences and the right audiences to brands.
Review: Magewell Director Mini
Magewell's new Director Mini is a mini marvel. This 5.5" "all-in-one" production tool with a $1,299 street price can mix multiple inputs and do picture-in-picture graphics, audio mixing, recording, streaming, and more, as IEBA's Anthony Burokas explains in this in-depth review.
Progress Towards Giving the Gift of Streaming: Help Me Stream’s 2023 Research Highlights
Year full of research preps significant 2024 acceleration to give "the gift of streaming" globally
