Page 1. Customers' Perception of Value in Financial Services Relationships: A Spanis... more Page 1. Customers' Perception of Value in Financial Services Relationships: A Spanish Case Carmen Camarero Izquierdo Silvia Rodríguez Rebeca San José ABSTRACT. The present paper summarizes the results of an investiga ...
Purpose – While a vast number of studies have pointed out the keys of relationship marketing prac... more Purpose – While a vast number of studies have pointed out the keys of relationship marketing practices in consumer markets, little attention has been paid to the value the organization can get from such strategies. The literature provides relatively little support for the effectiveness of relationship marketing programs. The purpose of this research is to produce some evidence of the
... The interaction of dependence and trust in long-term industrial relationships. ... It has bee... more ... The interaction of dependence and trust in long-term industrial relationships. ... It has been noted in the literature on inter-organisational relationships that long-term cooperation is more effective in a business environment characterised by interdependence, commitment and trust. ...
This study is aimed at analysing the relationships between local development agencies and various... more This study is aimed at analysing the relationships between local development agencies and various actors from within their environments. The authors explore the applicability of a relationship marketing approach to local development and propose the influence of economic ...
Page 1. Customers' Perception of Value in Financial Services Relationships: A Spanis... more Page 1. Customers' Perception of Value in Financial Services Relationships: A Spanish Case Carmen Camarero Izquierdo Silvia Rodríguez Rebeca San José ABSTRACT. The present paper summarizes the results of an investiga ...
Purpose – While a vast number of studies have pointed out the keys of relationship marketing prac... more Purpose – While a vast number of studies have pointed out the keys of relationship marketing practices in consumer markets, little attention has been paid to the value the organization can get from such strategies. The literature provides relatively little support for the effectiveness of relationship marketing programs. The purpose of this research is to produce some evidence of the
... The interaction of dependence and trust in long-term industrial relationships. ... It has bee... more ... The interaction of dependence and trust in long-term industrial relationships. ... It has been noted in the literature on inter-organisational relationships that long-term cooperation is more effective in a business environment characterised by interdependence, commitment and trust. ...
This study is aimed at analysing the relationships between local development agencies and various... more This study is aimed at analysing the relationships between local development agencies and various actors from within their environments. The authors explore the applicability of a relationship marketing approach to local development and propose the influence of economic ...
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