1. What is event amplification and why is it important for your event marketing plan?
2. How to set SMART goals and KPIs for your event amplification strategy?
3. How to choose the right social media platforms and channels for your event?
4. How to create engaging and shareable content for your event before, during, and after?
6. How to measure and analyze your event amplification results and ROI?
7. How to optimize and improve your event amplification strategy based on feedback and data?
In today's digital world, social media is a powerful tool for reaching and engaging your target audience. But how can you use it effectively to promote your event and create a buzz around it? This is where event amplification comes in. Event amplification is the process of extending the reach and impact of your event beyond the physical attendees, by leveraging social media platforms and other online channels. It can help you achieve multiple goals, such as:
- Increasing awareness and visibility of your event and your brand among potential attendees, influencers, media, and sponsors.
- Generating interest and excitement for your event and creating a sense of anticipation and urgency among your audience.
- Encouraging interaction and participation from your audience before, during, and after your event, and fostering a sense of community and loyalty among them.
- Gathering feedback and insights from your audience and measuring the effectiveness and roi of your event and your marketing strategy.
Event amplification is not a one-time activity, but a continuous process that requires careful planning and execution. It involves three main stages: pre-event, during-event, and post-event. Each stage has its own objectives, strategies, and tactics, which we will explore in detail in this article. Here are some of the key steps and best practices for each stage:
- Pre-event: This is the stage where you want to create awareness and generate interest for your event. You can use social media to:
- Announce your event and share the details, such as the date, time, venue, agenda, speakers, sponsors, etc. Use an eye-catching image or video to capture attention and a clear call-to-action to direct your audience to your event website or registration page.
- Create a hashtag for your event and use it consistently across all your social media posts and platforms. A hashtag can help you create a unique identity for your event, increase its discoverability, and encourage your audience to join the conversation and spread the word.
- Build anticipation and excitement for your event by sharing teasers, sneak peeks, behind-the-scenes, countdowns, polls, quizzes, contests, giveaways, etc. You can also feature your speakers, sponsors, partners, and attendees, and highlight the benefits and value of attending your event.
- grow your audience and network by reaching out to potential attendees, influencers, media, and sponsors, and inviting them to your event. You can also leverage your existing network, such as your email subscribers, followers, customers, employees, etc., and ask them to share your event with their contacts and communities.
- Create and share valuable content related to your event topic, theme, or industry, and position yourself as a thought leader and a credible source of information. You can also repurpose your existing content, such as blog posts, podcasts, webinars, ebooks, etc., and link them to your event website or registration page.
- During-event: This is the stage where you want to engage and delight your audience and create a memorable experience for them. You can use social media to:
- live stream your event or parts of it, such as the keynote, panel discussions, Q&A sessions, etc., and allow your online audience to watch and participate in your event in real time. You can use platforms such as Facebook Live, Instagram Live, YouTube Live, Twitter Live, etc., depending on your audience preferences and behaviors.
- Live tweet your event and share the highlights, key takeaways, quotes, stats, photos, videos, etc., from your event. Use your event hashtag and tag your speakers, sponsors, partners, and attendees, and encourage them to do the same. You can also create a Twitter wall or a social media wall to display the live tweets and posts from your event on a large screen or a projector, and create a sense of community and excitement among your attendees.
- Create and share user-generated content (UGC) from your event, such as testimonials, reviews, feedback, stories, etc., from your attendees, speakers, sponsors, partners, etc. UGC can help you showcase the authenticity and value of your event, and influence the decision of potential attendees for your future events.
- monitor and respond to social media mentions and conversations about your event, and acknowledge, appreciate, and answer your audience. You can also use social media listening tools, such as Hootsuite, Sprout Social, Mention, etc., to track and analyze the sentiment, reach, and impact of your event on social media.
- Post-event: This is the stage where you want to follow up and nurture your audience and measure the results and outcomes of your event and your marketing strategy. You can use social media to:
- Thank and appreciate your audience and express your gratitude for their attendance, participation, and support. You can also send them personalized messages, emails, or cards, and offer them incentives, discounts, or freebies for your future events or products/services.
- Share the recordings and resources from your event, such as the video, audio, slides, transcripts, notes, etc., and make them available for your audience to access and download. You can also create and share a summary or a recap of your event, highlighting the key points, learnings, outcomes, etc., and link them to your event website or blog.
- Ask for feedback and testimonials from your audience and collect their opinions, suggestions, ratings, reviews, etc., about your event. You can use surveys, polls, forms, etc., to gather feedback, and use tools such as SurveyMonkey, Typeform, Google Forms, etc., to analyze and report the data. You can also use the feedback and testimonials to improve your future events and marketing strategies, and to showcase the success and value of your event.
- Measure and report the metrics and ROI of your event and your marketing strategy, and evaluate the performance and effectiveness of your event amplification efforts. You can use tools such as Google analytics, Facebook Insights, Twitter Analytics, etc., to track and analyze the metrics, such as the reach, impressions, engagement, conversions, leads, sales, etc., of your social media posts and platforms. You can also use tools such as Eventbrite, Ticketmaster, etc., to track and analyze the metrics, such as the registrations, attendance, revenue, etc., of your event.
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One of the most important steps in creating an effective event amplification strategy is to define your goals and key performance indicators (KPIs) that will help you measure your success. Goals and KPIs should be aligned with your overall event objectives and marketing strategy, and they should be specific, measurable, achievable, relevant, and time-bound. These are also known as SMART goals.
Some examples of smart goals and kpis for event amplification are:
- Increase the number of event registrations by 20% in the next two months by promoting the event on social media platforms such as facebook, Twitter, LinkedIn, and Instagram.
- KPI: Number of event registrations from social media sources
- generate 50 qualified leads from the event attendees by offering a free ebook or a webinar as a lead magnet on the event landing page and following up with email marketing campaigns.
- KPI: Number of leads captured from the event landing page and email campaigns
- boost the event engagement and reach by encouraging the attendees to share their feedback, questions, and photos on social media using a branded hashtag and a live social wall during the event.
- KPI: Number of social media mentions, impressions, and interactions with the event hashtag and social wall
- Increase the event satisfaction and loyalty by sending a post-event survey to the attendees and offering them a discount code or a referral bonus for the next event.
- KPI: Event satisfaction score, net promoter score, and retention rate
By setting SMART goals and KPIs, you can track and evaluate your event amplification performance and optimize your social media marketing strategy accordingly. You can also use tools such as Google Analytics, Facebook Insights, Twitter Analytics, and Eventbrite to measure and report your results.
One of the most important decisions you need to make when planning your event marketing strategy is which social media platforms and channels you will use to promote your event and engage your audience. Not all social media platforms are created equal, and each one has its own strengths, weaknesses, and best practices. Choosing the right platforms and channels for your event depends on several factors, such as:
- Your event goals and objectives: What are you trying to achieve with your event? Do you want to increase awareness, generate leads, drive registrations, or foster loyalty? Different social media platforms can help you achieve different goals, so you need to align your platform choice with your event objectives. For example, if your goal is to increase awareness, you might want to use platforms that have a large reach and high engagement, such as Facebook, Instagram, or Twitter. If your goal is to generate leads, you might want to use platforms that allow you to capture user information, such as LinkedIn, or platforms that support paid advertising, such as Facebook or Instagram.
- Your target audience and their preferences: Who are you trying to reach with your event? What are their demographics, interests, behaviors, and pain points? What social media platforms do they use, and how do they use them? You need to understand your target audience and their preferences, so you can choose the platforms and channels that they are most likely to use and respond to. For example, if your target audience is young and tech-savvy, you might want to use platforms that are popular among this group, such as TikTok, Snapchat, or YouTube. If your target audience is professional and business-oriented, you might want to use platforms that cater to this segment, such as LinkedIn, Twitter, or Medium.
- Your event type and format: What kind of event are you hosting? Is it a physical or virtual event? Is it a one-time or recurring event? Is it a large-scale or niche event? The type and format of your event can influence your platform choice, as different platforms can suit different event types and formats. For example, if your event is a physical event, you might want to use platforms that can help you showcase your venue, location, and atmosphere, such as Instagram, Pinterest, or Facebook Live. If your event is a virtual event, you might want to use platforms that can help you deliver your content, interact with your attendees, and measure your results, such as Zoom, Webex, or Eventbrite.
- Your event content and message: What are you going to share with your audience before, during, and after your event? What is the main message or value proposition of your event? What kind of content will you create and distribute to attract, engage, and retain your audience? Your event content and message can affect your platform choice, as different platforms can support different types of content and messages. For example, if your event content is visual and creative, you might want to use platforms that can showcase your images, videos, or graphics, such as Instagram, YouTube, or TikTok. If your event content is informative and educational, you might want to use platforms that can display your text, links, or documents, such as Twitter, LinkedIn, or Medium.
By considering these factors, you can narrow down your options and select the social media platforms and channels that are most suitable for your event. However, you should not limit yourself to one or two platforms, as you might miss out on potential opportunities and audiences. Instead, you should aim to create a balanced and diversified social media mix that can help you reach and engage your audience across different stages of the event lifecycle. Here are some tips on how to create a successful social media mix for your event:
- Use a combination of organic and paid social media: organic social media refers to the content and interactions that you create and share without paying for them, such as posts, stories, or live streams. Paid social media refers to the content and interactions that you create and share by paying for them, such as ads, sponsored posts, or boosted posts. Both organic and paid social media have their advantages and disadvantages, and you should use them in conjunction with each other to maximize your results. Organic social media can help you build trust, credibility, and loyalty with your audience, as well as generate word-of-mouth and referrals. Paid social media can help you increase your reach, visibility, and conversions, as well as target specific segments and audiences. You should allocate your budget and resources according to your goals and objectives, and test and optimize your campaigns to find the best balance and return on investment.
- Use a combination of owned and earned social media: Owned social media refers to the platforms and channels that you own and control, such as your website, blog, or email list. Earned social media refers to the platforms and channels that you do not own or control, but where your audience and influencers talk about you, such as reviews, ratings, or mentions. Both owned and earned social media have their benefits and challenges, and you should use them in harmony with each other to enhance your reputation and influence. Owned social media can help you create and distribute your content, message, and value proposition, as well as collect and analyze your data and feedback. Earned social media can help you amplify your reach, exposure, and credibility, as well as generate social proof and advocacy. You should monitor and manage your online presence and reputation, and encourage and reward your audience and influencers to share and promote your event.
- Use a combination of different types and formats of content: content is the key to any successful social media strategy, and you should create and share different types and formats of content to appeal to different audiences and platforms. Some of the common types and formats of content that you can use for your event are:
- Images: Images are one of the most popular and effective types of content for social media, as they can capture attention, convey emotions, and communicate messages quickly and easily. You can use images to showcase your event logo, theme, speakers, sponsors, agenda, venue, location, or attendees, as well as to highlight your event benefits, features, or testimonials. You can also use images to create infographics, memes, quotes, or tips that are relevant to your event topic or industry. Some of the platforms that are best suited for images are Instagram, Pinterest, Facebook, or Twitter.
- Videos: Videos are another powerful type of content for social media, as they can engage, educate, and entertain your audience, as well as showcase your event personality, culture, and value. You can use videos to introduce your event concept, vision, or mission, as well as to feature your event speakers, sponsors, partners, or attendees. You can also use videos to create tutorials, demos, interviews, or stories that are related to your event topic or industry. Some of the platforms that are best suited for videos are YouTube, TikTok, Facebook, or Instagram.
- live streams: Live streams are a great way to create a sense of urgency, excitement, and exclusivity for your event, as well as to interact with your audience in real time and get instant feedback. You can use live streams to broadcast your event sessions, keynotes, or panels, as well as to host Q&A sessions, polls, quizzes, or contests. You can also use live streams to showcase behind-the-scenes moments, sneak peeks, or teasers of your event. Some of the platforms that are best suited for live streams are Facebook live, Instagram Live, YouTube Live, or Twitter Spaces.
- Blogs: Blogs are an excellent way to provide in-depth and valuable information, insights, and opinions about your event, as well as to establish your authority, credibility, and thought leadership. You can use blogs to write about your event topic, industry, or trends, as well as to feature your event speakers, sponsors, partners, or attendees. You can also use blogs to create case studies, guides, checklists, or best practices that are useful for your event audience. Some of the platforms that are best suited for blogs are Medium, LinkedIn, or your own website.
- Podcasts: Podcasts are a convenient and engaging way to deliver audio content to your audience, as they can listen to them anytime and anywhere, such as while commuting, working, or exercising. You can use podcasts to talk about your event topic, industry, or trends, as well as to interview your event speakers, sponsors, partners, or attendees. You can also use podcasts to share stories, experiences, or advice that are relevant to your event audience. Some of the platforms that are best suited for podcasts are Spotify, Apple Podcasts, or SoundCloud.
By using a combination of different types and formats of content, you can create a rich and diverse social media mix that can cater to different preferences, platforms, and stages of the event lifecycle. You should also make sure that your content is consistent, coherent, and aligned with your event brand, voice, and tone, as well as with your event goals, objectives, and message. You should also measure and analyze the performance and impact of your content, and adjust and improve your content strategy accordingly.
creating engaging and shareable content for your event is not only a way to promote your event, but also a way to amplify its impact and reach. Social media is a powerful tool that can help you achieve this goal, but you need to have a clear strategy and plan to make the most of it. Here are some tips and best practices to help you leverage social media in your event marketing plan:
- Before the event: The main objective of your pre-event content is to generate awareness, interest, and excitement for your event. You can do this by:
- Creating a unique and memorable hashtag for your event and using it consistently across all your social media platforms. This will help you create a buzz, track the conversation, and encourage user-generated content. For example, #TEDxSydney used their hashtag to showcase their speakers, sponsors, and attendees before the event.
- Creating and sharing high-quality and relevant content that showcases the value and benefits of your event. This can include blog posts, videos, podcasts, infographics, testimonials, or anything else that can capture the attention and curiosity of your target audience. For example, HubSpot created a series of blog posts and videos featuring their keynote speakers and topics for their INBOUND event.
- Creating and hosting interactive and engaging activities that involve your audience and build anticipation for your event. This can include contests, polls, quizzes, live Q&A sessions, webinars, or anything else that can spark a conversation and foster a sense of community. For example, social Media Marketing world hosted a Twitter chat with their speakers and attendees using the hashtag #SMMW21.
- During the event: The main objective of your during-event content is to create a live and immersive experience for your audience, both online and offline. You can do this by:
- Live-streaming or live-tweeting your event to reach a wider and global audience who may not be able to attend in person. This will help you increase your visibility, credibility, and authority in your industry. For example, Apple live-streamed their product launch events and used the hashtag #AppleEvent to engage with their fans and followers.
- Encouraging your attendees, speakers, sponsors, and partners to create and share user-generated content about your event. This will help you create a buzz, generate social proof, and amplify your brand awareness. For example, Adobe encouraged their attendees to share their creative work and experiences using the hashtag #AdobeMAX.
- Creating and sharing behind-the-scenes and exclusive content that showcases the human and fun side of your event. This will help you create a connection, trust, and loyalty with your audience. For example, SXSW shared photos and videos of their backstage, parties, and surprises using the hashtag #SXSW.
- After the event: The main objective of your post-event content is to extend the life and value of your event, and to nurture the relationships you have built with your audience. You can do this by:
- Creating and sharing recap and highlight content that summarizes the key takeaways, insights, and learnings from your event. This will help you reinforce your message, showcase your impact, and provide value to your audience. For example, TEDx shared videos of their talks and performances using the hashtag #TEDx.
- Creating and sharing follow-up and feedback content that thanks your audience, speakers, sponsors, and partners for their participation and support, and asks them for their opinions and suggestions for improvement. This will help you show your appreciation, measure your success, and identify your areas of improvement. For example, Content Marketing World shared a thank-you video and a survey link using the hashtag #CMWorld.
- Creating and sharing lead generation and conversion content that offers your audience a next step or a call to action to continue their journey with you. This can include e-books, white papers, case studies, webinars, or anything else that can provide more value and solutions to your audience. For example, Moz offered their attendees a free trial of their seo software using the hashtag #MozCon.
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Social media is not only a powerful tool for promoting your event before it happens, but also for amplifying its impact during and after it. By using hashtags, live streaming, and influencer marketing, you can reach a wider audience, generate more buzz, and create a lasting impression of your event. Here are some tips on how to leverage these strategies effectively:
1. Create and use a unique hashtag for your event. A hashtag is a word or phrase preceded by a hash sign (#) that identifies messages on a specific topic. By creating a unique hashtag for your event, you can encourage attendees and followers to use it in their posts, comments, and stories. This way, you can create a unified conversation around your event, increase its visibility, and track its performance. For example, the #TEDx hashtag is used by thousands of independently organized TED events around the world to share their ideas and experiences.
2. Live stream your event or parts of it. Live streaming is a form of online video broadcasting that allows viewers to watch events in real time. By live streaming your event or parts of it, you can reach people who are not able to attend in person, create a sense of urgency and excitement, and interact with your audience in real time. You can use platforms such as Facebook Live, Instagram Live, YouTube Live, or Twitter Live to broadcast your event and engage with your viewers. For example, the #AppleEvent live stream attracts millions of viewers who want to see the latest product launches and announcements from Apple.
3. collaborate with influencers in your niche. Influencers are individuals who have a large and loyal following on social media and can influence the opinions and behaviors of their audience. By collaborating with influencers in your niche, you can tap into their network, credibility, and expertise, and expose your event to a relevant and interested audience. You can invite influencers to attend your event, speak at your event, or promote your event on their channels. For example, the #FyreFestival influencer campaign involved celebrities and models such as Kendall Jenner, Bella Hadid, and Emily Ratajkowski posting about the luxury music festival on their Instagram accounts.
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After you have planned and executed your event amplification strategy, you need to evaluate how well it worked and what impact it had on your event marketing goals. Measuring and analyzing your event amplification results and ROI is not only important for demonstrating the value of your efforts, but also for identifying areas of improvement and optimization for future events. In this section, we will discuss some of the key steps and metrics that you should consider when assessing your event amplification performance.
- Step 1: Define your event amplification objectives and KPIs. Before you can measure anything, you need to have a clear idea of what you want to achieve and how you will track your progress. Your event amplification objectives should be aligned with your overall event marketing goals, such as increasing brand awareness, generating leads, driving registrations, or boosting engagement. Your KPIs should be specific, measurable, achievable, relevant, and time-bound indicators that reflect your objectives. For example, if your objective is to increase brand awareness, your KPIs could be the number of impressions, reach, mentions, or followers that your event generated on social media platforms.
- Step 2: collect and analyze your event amplification data. Once you have defined your objectives and KPIs, you need to gather and examine the data that shows how well you performed against them. You can use various tools and methods to collect and analyze your event amplification data, such as social media analytics, web analytics, surveys, feedback forms, or CRM systems. You should look at both quantitative and qualitative data to get a comprehensive picture of your event amplification results. For example, you can measure the quantity of your social media posts, shares, comments, likes, or clicks, as well as the quality of your content, sentiment, tone, or relevance to your audience.
- Step 3: Calculate your event amplification ROI. To determine the return on investment of your event amplification strategy, you need to compare the benefits that you gained from it with the costs that you incurred for it. The benefits could be the revenue that you generated from your event, the leads that you captured, the conversions that you achieved, or the value that you added to your brand. The costs could be the time, money, or resources that you spent on creating, distributing, and managing your event amplification content. You can use different formulas or models to calculate your event amplification ROI, depending on your objectives and KPIs. For example, if your objective is to generate leads, you can use the following formula: ROI = (Number of leads x Lead conversion rate x Average customer value) / (Total event amplification cost) x 100%.
- Step 4: Report and communicate your event amplification results and ROI. After you have calculated your event amplification ROI, you need to present and share your findings with your stakeholders, such as your team, your management, your sponsors, or your clients. You should create a clear and concise report that summarizes your event amplification objectives, KPIs, data, analysis, and ROI, as well as the key insights, learnings, and recommendations that you derived from them. You should also use visual aids, such as charts, graphs, or infographics, to make your report more engaging and easy to understand. You should tailor your report to the needs and expectations of your audience, and highlight the value and impact that your event amplification strategy delivered.
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One of the most important aspects of event amplification is to measure the impact and effectiveness of your social media marketing strategy. By collecting and analyzing feedback and data from your audience, you can optimize and improve your event amplification efforts and achieve your goals. Here are some steps that you can follow to leverage feedback and data in your event amplification strategy:
1. define your key performance indicators (KPIs): Before you launch your event amplification campaign, you need to identify and define the metrics that will help you evaluate your success. Some common KPIs for event amplification are reach, engagement, conversions, leads, and revenue. You can also use more specific metrics such as impressions, clicks, shares, comments, likes, mentions, reviews, ratings, registrations, attendance, retention, referrals, and ROI. Depending on your objectives and target audience, you can choose the most relevant and meaningful KPIs for your event amplification strategy.
2. Use the right tools and platforms to collect feedback and data: To measure your KPIs, you need to use the appropriate tools and platforms that can help you gather feedback and data from your audience. Some of the tools and platforms that you can use are social media analytics, surveys, polls, quizzes, feedback forms, email marketing, web analytics, CRM, and event management software. You can also use social listening tools to monitor the online conversations and sentiment around your event and brand. By using these tools and platforms, you can collect both quantitative and qualitative feedback and data from your audience.
3. Analyze and interpret the feedback and data: Once you have collected the feedback and data, you need to analyze and interpret them to gain insights and actionable recommendations. You can use various methods and techniques to analyze and interpret the feedback and data, such as descriptive statistics, inferential statistics, data visualization, sentiment analysis, text analysis, and data mining. You can also use tools such as Excel, Google Analytics, Tableau, Power BI, and SPSS to help you with the analysis and interpretation. By analyzing and interpreting the feedback and data, you can understand the strengths and weaknesses of your event amplification strategy, identify the trends and patterns, and discover the opportunities and challenges.
4. Implement and test the changes and improvements: Based on the insights and recommendations that you derived from the feedback and data, you can implement and test the changes and improvements that you want to make to your event amplification strategy. You can use the A/B testing method to compare the performance of different versions of your social media posts, ads, landing pages, emails, and other elements of your event amplification campaign. You can also use the feedback loop method to continuously collect, analyze, and act on the feedback and data from your audience. By implementing and testing the changes and improvements, you can optimize and enhance your event amplification strategy and achieve better results.
By following these steps, you can leverage feedback and data in your event amplification strategy and create a more effective and engaging social media marketing campaign for your event. Feedback and data are essential for event amplification, as they help you understand your audience, improve your content, and optimize your performance. By using feedback and data, you can amplify your event and reach your goals.
Event amplification is not just a buzzword, but a strategic approach to maximizing the reach and impact of your event marketing efforts. By leveraging social media platforms and tools, you can create a buzz around your event, engage your audience, and extend your brand awareness beyond the physical attendees. In this article, we have discussed the benefits and challenges of event amplification, as well as the steps and best practices to implement it effectively. Here are some key takeaways and tips to remember:
- Event amplification is a process that involves three phases: pre-event, during-event, and post-event. Each phase has its own goals, tactics, and metrics to measure success.
- Pre-event amplification is about building anticipation and excitement for your event, as well as generating leads and registrations. Some of the best practices for this phase are:
- Create a unique and memorable hashtag for your event and use it consistently across all your social media channels.
- Create and share engaging content that showcases the value proposition, agenda, speakers, and sponsors of your event. Use a mix of formats, such as blog posts, videos, podcasts, infographics, and live streams.
- Encourage user-generated content by inviting your audience to share their expectations, questions, and feedback about your event. You can also create contests, polls, quizzes, and challenges to increase participation and engagement.
- Collaborate with your speakers, sponsors, and influencers to amplify your event. Ask them to promote your event on their social media accounts, blogs, podcasts, and newsletters. You can also offer them incentives, such as free tickets, discounts, or shout-outs.
- During-event amplification is about creating a memorable and immersive experience for your attendees, as well as reaching and engaging your online audience. Some of the best practices for this phase are:
- Live stream your event on platforms such as Facebook, YouTube, Twitter, or Instagram. You can also use tools such as Zoom, Skype, or Webex to enable interactive features, such as Q&A, polls, and chat.
- Create and share real-time content that captures the highlights, insights, and emotions of your event. Use a mix of formats, such as live tweets, stories, snaps, reels, and TikToks.
- Encourage user-generated content by inviting your attendees and online viewers to share their experiences, opinions, and feedback about your event. You can also create contests, polls, quizzes, and challenges to increase participation and engagement.
- Collaborate with your speakers, sponsors, and influencers to amplify your event. Ask them to live tweet, share stories, or go live on their social media accounts during your event. You can also offer them incentives, such as recognition, prizes, or access to exclusive content.
- Post-event amplification is about extending the lifespan and impact of your event, as well as nurturing and converting your leads and prospects. Some of the best practices for this phase are:
- Create and share valuable content that summarizes, analyzes, and showcases the outcomes, learnings, and testimonials of your event. Use a mix of formats, such as blog posts, videos, podcasts, infographics, and ebooks.
- Encourage user-generated content by inviting your attendees and online viewers to share their key takeaways, recommendations, and feedback about your event. You can also create contests, polls, quizzes, and challenges to increase participation and engagement.
- Collaborate with your speakers, sponsors, and influencers to amplify your event. Ask them to share your post-event content on their social media accounts, blogs, podcasts, and newsletters. You can also offer them incentives, such as recognition, prizes, or access to exclusive content.
- Follow up with your leads and prospects by sending them personalized and relevant emails, messages, or calls. You can also use tools such as CRM, chatbots, or webinars to automate and optimize your lead nurturing and conversion process.
Event amplification is a powerful way to boost your event marketing ROI and reach new heights of success. By following these best practices and tips, you can create a buzz around your event, engage your audience, and extend your brand awareness beyond the physical attendees. Happy amplifying!
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