Working with startups

There are many advantages to working with startups, especially in the early stages of their development. Here are four key reasons why startups can be a great partner for your business:

1. They're agile and adaptable.

Startups are often lauded for their agility and ability to pivot quickly in response to market demands. This flexibility can be a major advantage when working with them on new projects or initiatives, as they can quickly adapt their plans to match your needs.

2. They're innovative.

Startups are usually at the forefront of innovation in their industries, and their fresh perspectives can bring new ideas and solutions to your business. By partnering with startups, you can gain access to cutting-edge technologies and processes that can give you a competitive edge.

3. They're passionate.

The founders and employees of startups are often very passionate about their work and their products. This passion can be contagious, and it can help motivate your team to work harder and achieve better results.

4. They're committed.

Startups are typically very committed to their customers and partners. They understand that their success depends on building strong relationships, so they're often willing to go the extra mile to ensure that your needs are met.

When youre a startup, you need a banking partner that understands your unique needs and can provide the customized services to help you grow. Look for a bank that has experience working with startups and can offer the following services:

1. A business checking account with no monthly maintenance fees and no minimum balance requirements.

2. A business savings account to help you earn interest on your deposited funds.

3. A business credit card with low interest rates and flexible repayment terms.

4. A line of credit to provide you with working capital when you need it.

5. Merchant services to help you accept credit card payments from your customers.

6. A loan program specifically designed for startups.

7. A dedicated relationship manager who can provide personalized service and support.

8. access to online banking and mobile banking services.

9. Invoice financing to help you manage your cash flow.

10. A comprehensive suite of Treasury Management services.

When choosing a bank for your startup, be sure to shop around and compare pricing and terms before making a decision. And dont be afraid to negotiate for the best possible deal.

Innovation has always been critical to a companys success, but in todays rapidly changing world, its more important than ever. With the outbreak of COVID-19, businesses have had to pivot quickly to meet the needs of their customers and employees. For many, this has meant turning to startups for help.

Startups are often nimble and adaptable, with the ability to move quickly and experiment with new ideas. This makes them well-suited to help larger corporations pivot in the face of change. By working with startups, corporations can gain access to new technologies and approaches that can help them navigate the current landscape.

There are a number of ways that corporations can work with startups. One option is to invest in them directly. This can provide corporations with a stake in the company and give them a seat at the table when it comes to decision-making.

Another option is to partner with startups on specific projects. This can be a great way to access new talent and ideas without making a long-term commitment.

Finally, corporations can also incubate or accelerator startups. This involves providing funding, office space, and other resources to help them grow. This option allows corporations to get involved in the early stages of a startups development and can give them a more hands-on role in shaping its future.

Whichever approach you choose, working with startups can be a great way to bring fresh ideas and perspectives into your organization. With their help, you can navigate the challenges of todays business landscape and emerge stronger on the other side.

Innovation has always been critical to the success of large corporations, but it has become even more important in the midst of the COVID-19 pandemic. Many companies have been forced to pivot quickly to meet the changing needs of their customers and employees, and working with startups can help them do that.

There are several benefits to working with startups, including the ability to move quickly, access to new ideas and technologies, and the opportunity to build relationships with innovative people.

Startups are often able to move quickly because they are small and nimble. They can make decisions quickly and experiment with new ideas without the bureaucracy of a large corporation. This can be a huge advantage when a company needs to pivot quickly to meet a new challenge.

Startups also have access to new ideas and technologies that larger corporations may not be aware of. They are often at the forefront of innovation and can help a company stay ahead of the curve.

Finally, working with startups gives large corporations the opportunity to build relationships with innovative people. These relationships can be beneficial in the future as companies look to hire new talent or partner with other companies.

In summary, there are many benefits to working with startups, including the ability to move quickly, access to new ideas and technologies, and the opportunity to build relationships with innovative people. Large corporations should consider working with startups as they look to pivot in the midst of the COVID-19 pandemic.

1. Lack of Resources

Startup companies often lack the resources of larger businesses. This can be a challenge when trying to get your product or service noticed by potential customers. To overcome this, you need to be creative and resourceful. Use social media, online marketing, and word-of-mouth to get the word out about your company.

2. Lack of Experience

Many startup companies are founded by people who have no prior experience in running a business. This can be a challenge when it comes to making decisions about the company and its future. To overcome this, its important to seek out advice from experienced business people. Attend networking events, read books about business, and talk to people who have been successful in running their own businesses.

3. Cash flow problems

Another common challenge for startup companies is cash flow problems. This can happen when a company is waiting for payments from customers or when expenses start to pile up. To overcome this, you need to be careful with your spending and make sure you have a solid plan in place for how you will generate revenue.

4. Hiring challenges

Hiring can be a challenge for startup companies because they often have limited budgets and may not have the brand recognition of larger businesses. To overcome this, you need to be strategic in your hiring process. Use social media and online job boards to reach a wider pool of candidates. And, consider offering internships or entry-level positions to give people an opportunity to learn about your company and its culture.

5. Competition

Startup companies often face stiff competition from larger businesses. This can be a challenge when trying to attract customers and grow your business. To overcome this, you need to differentiate your company from the competition. Offer unique products or services that appeal to your target market. And, make sure your marketing efforts are focused on promoting your companys unique selling points.

In the past, the traditional 9-5 work day was the norm. However, in recent years there has been a shift towards more flexible working arrangements. This is especially true for startups, who often need to be more agile and adaptable to change.

There are many benefits of flexible working for startups. It can help to improve work/life balance, increase productivity and creativity, and attract and retain top talent.

Work/life balance is often cited as one of the main reasons for choosing to work flexibly. For startup founders and employees, the lines between work and life can often become blurred. This can lead to burnout and resentment. Flexible working arrangements can help to create a better balance between work and life, and lead to a happier and more productive workforce.

Increased productivity and creativity are another benefit of flexible working for startups. When employees are given the freedom to work when and where they want, they are often more motivated and engaged. This leads to improved productivity and creativity.

Finally, flexible working can help to attract and retain top talent. In todays competitive job market, top candidates often have multiple offers on the table. They will often choose the company that offers the best working conditions. Flexible working arrangements are becoming increasingly popular, and startups that offer them will often have an advantage when it comes to recruiting top talent.

There are many benefits of flexible working for startups. If youre considering introducing flexible working arrangements at your startup, keep these benefits in mind.

There are many reasons why startups might want to consider offering flexible working arrangements to their employees. For one, it can help to attract and retain top talent. A recent study by the boston Consulting group found that three-quarters of respondents would leave their current job for one that offered more flexible working arrangements.

However, there are also some challenges that come with offering flexible working arrangements to employees. One of the biggest challenges is managing remote teams effectively. If team members are not in the same physical location, it can be more difficult to build trust and communication.

Another challenge is ensuring that all employees are treated fairly. For example, if some employees are able to work from home while others are not, this could create feelings of jealousy or resentment.

Finally, its important to consider the impact that flexible working arrangements might have on your company culture. For example, if employees are working remotely, they might not have the same opportunities to socialize with their colleagues. This could impact the culture of your company and make it less cohesive.

Overall, there are both benefits and challenges that come with offering flexible working arrangements to employees. Its important to weigh these carefully before making a decision about whats right for your startup.

Innovation is the key to success for any organization, especially in the technology sector. However, large organizations can often find it difficult to be nimble and respond quickly to new market opportunities. This is where startups come in.

Startups are often lauded for their creativity, innovative thinking, and ability to move quickly. These are all qualities that can be extremely valuable to a larger organization. By working with startups, organizations can access new ideas and technologies, and gain a competitive edge.

There are many benefits to working with startups, including:

1. Access to new ideas and technologies

One of the biggest benefits of working with startups is that they can provide access to new ideas and technologies. Startups are constantly exploring new ways to solve problems and develop new products and services. By partnering with a startup, organizations can stay on the cutting edge of innovation.

2. Increased agility

Another benefit of working with startups is that they can help organizations become more agile. Startups are often able to move quickly and efficiently due to their small size and flat organizational structure. This can be beneficial for larger organizations that need to be more nimble in order to respond to changes in the market.

3. Improved customer experience

Working with startups can also help organizations improve their customer experience. Startups often have a customer-centric approach and are focused on delivering an excellent customer experience. This focus can help organizations improve their own customer experience.

4. Enhanced reputation

Organizations that work with startups can also enhance their reputation. Startups are often seen as being innovative and forward-thinking, and partnering with them can help organizations project a similar image. This can be helpful for attracting talent and customers.

5. Increased investment

Finally, working with startups can also lead to increased investment. Investors often see startups as being high-risk but high-reward, and partnering with one can help organizations secure additional funding. This funding can be used to support growth and expansion plans.

Overall, there are many benefits to working with startups. Startups can provide access to new ideas and technologies, help organizations become more agile, and improve their customer experience. They can also enhance an organization's reputation and lead to increased investment. If your organization is looking for ways to improve its innovation process, partnering with a startup may be the answer.

As the startup ecosystem has grown and evolved, so too has the role of the corporate venturing unit (CVU). In the early days of corporate venturing, CVUs were often isolated within their companies, with a primary focus on deal-making. However, as startups have become more sophisticated and the competitive landscape has shifted, CVUs have had to adapt their strategies and structures to better meet the needs of startups.

One way that CVUs have changed is by increasing their focus on working with startups to drive innovation within their companies. This shift has been driven by a number of factors, including the need to move faster than ever to stay ahead of the competition, the desire to tap into new markets and business models, and the recognition that startups often have the agility and creativity that corporations need to stay ahead of the curve.

To be successful, CVUs need to develop a deep understanding of the startup ecosystem and build strong relationships with startups. They also need to be able to identify which startups are a good fit for their company and which are not.

There are a number of different ways that CVUs can work with startups. One common approach is to invest in a startup through a corporate venture capital (CVC) fund. This can provide the startup with much-needed capital, as well as give the CVU a financial stake in the company.

Another way to work with startups is to partner with them on specific projects. This can be done through joint ventures, pilot programs, or even simple procurement contracts. By partnering with startups, CVUs can gain access to new technologies and business models while also providing startups with a path to commercialization.

Finally, CVUs can also provide support to startups through mentorship and education programs. These programs can help startups navigate the often-complex world of corporate bureaucracy and help them understand the unique needs of large companies.

Despite the challenges, working with startups can be a highly effective way for CVUs to drive innovation within their companies. By taking the time to develop a deep understanding of the startup ecosystem and building strong relationships with startups, CVUs can create win-win partnerships that provide access to new technologies and business models while also helping startups scale and reach new markets.

A startup is a company that works to develop a new product or service in a very short time frame, usually with limited resources. Working with startups can be an exciting and rewarding experience. However, it can also be a challenge, especially if you are not familiar with the startup process.

At Research Angels, we specialize in working with startups to help them achieve their goals. Here are some frequently asked questions about working with startups:

What type of services do you provide?

At Research Angels, we offer a comprehensive suite of services for startups. Our services include market research, competitive analysis, product testing, customer feedback, financial modeling, and more. We work closely with each startup to understand their specific needs and develop a customized solution that meets those needs.

How do you ensure the success of each startup?

At Research Angels, we believe that successful startups are built on strong foundations. We strive to provide our clients with the best possible advice and guidance throughout the startup process. Our team of experienced professionals is highly knowledgeable in the various aspects of startup development and can provide valuable insights into the best strategies for success. We also work closely with our clients to ensure they are making the right decisions at each stage of the process.

What are the advantages of working with Research Angels?

Working with Research Angels offers several advantages for startups. First, our team has years of experience in the startup space and can provide valuable insights into the most effective strategies for success. We also provide access to our network of investors and other resources that can help startups launch their products or services more quickly and efficiently. Most importantly, our team is dedicated to helping startups go from idea to launch in record time.

Are there any costs associated with working with Research Angels?

Yes, there are costs associated with working with us. Our fees are based on the scope of work and complexity of the project. However, we strive to keep our fees as low as possible so that startups can maximize their resources and get their projects off the ground quickly and efficiently.

Do you offer any guarantees?

No, we do not offer any guarantees when it comes to working with startups. Every situation is unique and there is always risk involved when launching a new product or service. However, we are committed to helping each client make the most informed decisions possible and providing them with the best resources available to maximize their chances of success.

If your business is looking for innovative ways to grow, working with startups can be a great way to get ahead of the competition. Startups are often at the forefront of new and emerging technologies, and by partnering with them, your business can gain access to these cutting-edge solutions.

Not only that, but startups are often more agile and nimble than larger businesses, so they can help you move faster and achieve your goals quicker. And because theyre often hungry for business, theyll usually be willing to give you a great deal.

Of course, working with startups does come with some risks. Theyre often less established than larger businesses, so theres a greater chance they could fail. And because theyre often working on new and untested technologies, theres a greater chance that something could go wrong.

But if youre willing to take on those risks, working with startups can be a great way to accelerate your business growth. Here are a few tips to help you get started:

1. Define your goals

Before you start reaching out to startups, its important to first define your goals. What are you hoping to achieve by partnering with them? Do you want access to new technologies? Or are you looking for help with a specific problem?

Once you know what you want, youll be in a better position to find the right startup to work with. And when you do find a startup that you want to partner with, make sure youre clear about your goals from the outset. This will help ensure that both sides are on the same page and that everyone knows what to expect.

2. Do your homework

Just because a startup is new doesnt mean its not worth doing your homework on them. In fact, its even more important to do your research when youre considering working with a startup. After all, you dont want to end up partnering with a company thats not going to be around for long.

So, take some time to read up on the startup, their team, their products, and their business model. And if possible, try to talk to other businesses that have worked with them in the past. This will give you a good idea of what its like to partner with them and whether theyre likely to be a good fit for your business.

3. Be prepared to negotiate

Startups are often eager to please, so they may be more willing to negotiate on price than larger businesses. However, that doesnt mean you should take advantage of them. Instead, try to negotiate in good faith and be reasonable in your expectations.

If you can reach an agreement thats fair for both sides, youll be in a much better position to build a long-term relationship with the startup. And that relationship could be invaluable as they continue to grow and scale their business.

4. Be patient

When youre working with startups, its important to be patient. They may not always move as fast as you want them to, and there may be times when things dont go according to plan. But if you can weather the storms and stick with them, it could pay off big time in the long run.

Of course, there will also be times when it doesnt make sense to continue working with a particular startup. If theyre not meeting your needs or if theyre proving to be too much of a hassle, it may be time to cut your losses and move on. But as long as youre prepared for the ups and downs, working with startups can be a great way to grow your business.

In today's business world, it's more important than ever to stay ahead of the curve and be innovative. One way to do this is to connect with startups in your industry.

There are many advantages to working with startups. They are often more agile and adaptable than larger businesses, and they are usually early adopters of new technologies. This means that they can help you to stay ahead of the competition.

Additionally, startups are often willing to take risks that larger businesses may not be. This can lead to new opportunities for your business. Finally, working with startups can help you to build relationships with other businesses in your industry.

If you're looking to connect with startups in your industry, there are a few things you can do. First, attend startup events. This is a great way to meet new startups and learn about what they're working on.

Second, use online resources such as AngelList or Crunchbase. These platforms can help you find startups that are a good fit for your business.

Third, reach out to startup accelerator programs. These programs provide funding and mentorship to early-stage businesses. Many accelerators also host events that can help you meet new startups.

Finally, consider investing in a startup. This can be a great way to get involved with a young company and help them grow.

Working with startups has many benefits for businesses of all sizes. By staying connected with these businesses, you can stay ahead of the competition and take advantage of new opportunities.

If you're looking to get ahead in your career, working with startups can be a great way to do it. Startups are often more agile and innovative than larger companies, and they're always looking for talented people to help them grow. Here are some of the advantages of working with startups:

1. You'll learn new skills.

Working at a startup will push you out of your comfort zone and force you to learn new skills. Whether it's learning how to code, developing marketing strategies, or managing a team, you'll come out of your experience with a new skill set that will be valuable in any career.

2. You'll have more responsibility.

Startups are often lean organizations, so you'll likely have more responsibility than you would at a larger company. This can be a great opportunity to learn and grow in your career, as well as make a real impact on the company's success.

3. You'll be more engaged.

Because startups are often small and fast-paced, you'll be more engaged in your work and have a greater sense of ownership in the company's success. This can lead to a more fulfilling and satisfying career overall.

4. You'll be part of a close-knit team.

Startups typically have smaller teams, so you'll get to know your coworkers well and build strong relationships. This can make going to work more enjoyable and can also lead to better collaboration and communication.

5. You'll have the opportunity to make a difference.

Your work will have a direct impact on the company's success, so you'll be able to see firsthand the difference you're making. This can be incredibly gratifying and can motivate you to do your best work.

In today's business world, the traditional 9-5 work day is no longer the only option for employees. More and more businesses are offering flexible working arrangements, and startups are no exception.

There are many benefits of flexible working for startups. Perhaps the most obvious is that it can help to attract and retain talent. If you can offer potential employees the option to work flexibly, you're likely to have a wider pool of candidates to choose from. And, once you've hired someone, they're more likely to stick around if they're happy with their working arrangements.

Flexible working can also help improve employee productivity. Studies have shown that employees who have the option to work flexibly are more productive than those who don't. This is likely because they feel more empowered and in control of their work-life balance.

And, of course, there are financial benefits to be had too. Startups often operate on tight budgets, so anything that can help reduce overheads is a bonus. Flexible working can help to reduce office costs, as well as travel costs for employees who live further away from the office.

So, if you're a startup owner who is considering offering flexible working arrangements, there's a lot to be gained from doing so. Not only will it improve your chances of attracting and retaining top talent, but it could also boost employee productivity and help to reduce your business costs.

As an entrepreneur, one of the most important things you can do is secure funding for your startup. This can be a challenge, especially if you're working with startups. Fortunately, there are a few things you can do to improve your chances of securing funding.

One of the most important things you can do is have a clear and concise pitch. This means being able to explain your business idea in a way that is easy to understand and makes sense to potential investors. You should also be able to answer any questions they may have about your business.

Another important tip is to research the investor you're pitching to. This includes knowing what type of businesses they typically invest in and what their investment criteria are. This way, you can tailor your pitch to their interests and increase your chances of getting funded.

Lastly, don't be afraid to ask for help. There are many resources available to entrepreneurs, including incubators, accelerators, and funding organizations. These resources can provide you with guidance and assistance as you work to secure funding for your startup.

Making the pitch is an essential step in securing funding for your startup. By following these tips, you can improve your chances of success.

As a research angel, you have the opportunity to work with startups and learn about the inner workings of running a business. This can be a great way to gain insights and knowledge about the business world, and how to start and grow a successful company.

There are a few things you can learn from working with startups as a research angel. First, you'll learn about the importance of having a clear vision and mission for your business. Startups are often driven by a strong sense of purpose, and this can be a great example to follow in your own business.

Second, you'll learn about the importance of building a strong team. Startups are typically founded by a small group of passionate individuals, and it's important to build a team that shares your vision and is committed to helping you achieve your goals.

Third, you'll learn about the importance of marketing and sales. Startups typically have limited resources, so it's important to get creative with your marketing and sales efforts. This can be a great lesson to apply to your own business.

Finally, you'll learn about the importance of financial planning and management. Startups often have to be very careful with their finances, and this is a great lesson to apply to your own business.

Overall, working with startups can be a great way to learn about running a business. You'll gain valuable insights into the importance of having a clear vision, building a strong team, marketing and selling effectively, and financial planning and management.

If you're looking for an opportunity to meet and work with other like-minded individuals, working with startups as a research angel may be a good fit for you. Startups are often filled with passionate and driven people who are working to create something new and innovative. As a research angel, you'll have the chance to help these startups grow and succeed while also learning from them.

There are a few things to keep in mind if you're considering working with startups as a research angel. First, it's important to be aware that startups are often high-risk ventures. This means that there's a greater chance that a startup will fail than a more established company. However, this also means that there's the potential for greater rewards if a startup is successful.

Second, you should be prepared to work long hours and put in extra effort when working with startups. Startups often require more from their employees than larger companies do, so it's important to be prepared to work hard.

Third, you should be aware of the unique challenges that come with working with startups. These challenges can include everything from the fast pace of work to the lack of established processes. However, these challenges can also be seen as opportunities to learn and grow.

Overall, working with startups can be a great way to meet and work with other like-minded individuals. If you're prepared to work hard and take on some unique challenges, it can be a rewarding experience.

If you're looking for resources on how to work with startups, you've come to the right place. This blog will provide you with information on the top resources for working with startups.

The first resource you'll need is a good understanding of the startup process. This can be gained by reading books, attending conferences, or taking courses. There are many resources available on this topic, so make sure to do your research.

Once you have a good understanding of startups, you'll need to identify the key players in the startup ecosystem. These are the people who will help you get your foot in the door and provide you with the resources you need to succeed.

Some of the key players in the startup ecosystem include accelerators, incubators, and venture capitalists. These individuals and organizations can provide you with the funding, mentorship, and resources you need to grow your business.

If you're looking for resources on how to work with startups, there are many great books, websites, and courses available. Do your research and identify the key players in the startup ecosystem so you can get started on your journey to success.

The proliferation of ed-tech startups has led to a new landscape in education, one in which established companies are feeling pressure to innovate or be left behind. This increased competition is good for educators and students, who benefit from the new products and services being developed. But it also comes with risks and drawbacks that need to be considered before working with startups.

One of the biggest risks is that startups are often unproven and their products untested. When you're working with a startup, you're usually the guinea pig, trying out a new product or service that may not be ready for prime time. This can lead to frustration and wasted time if the startup isn't able to deliver on its promises.

Another risk is that startups are often underfunded and understaffed. This can mean longer wait times for support or updates, and it can be difficult to get in touch with someone when you need help.

Finally, startups are often disruptive by nature, which can lead to tension with established companies. If you're working with a startup that's trying to upend the status quo, be prepared for some pushback from the establishment.

Despite these risks, there are also many reasons to work with startups. They often have cutting-edge products and ideas, and they're usually more agile and responsive than larger companies. They also tend to be more passionate about their work, which can be infectious.

If you do decide to work with a startup, there are a few things you can do to mitigate the risks. First, make sure you do your homework and only work with startups that have a strong track record and a solid business plan. Second, set realistic expectations and don't expect miracles. Finally, remember that communication is key; stay in close contact with the startup and give them honest feedback, both positive and negative.

With the right approach, working with startups can be a rewarding experience that leads to new insights and innovations in education.

What It Takes to Be a Successful Micro Venture Capitalist

As a micro venture capitalist, you will be investing in and working with startups. This can be a very rewarding experience, but it is also a lot of work. Here are some things you need to do to be successful:

1. Research the startup scene.

You need to be up to date on the latest startup trends and news. This means reading industry publications, attending startup events, and networking with other VCs and entrepreneurs.

2. Identify promising startups.

Once you have a good understanding of the startup scene, you need to start identifying which startups have potential. This involves looking at factors such as the team, the product, the market, and the business model.

3. Do due diligence.

Once you have found a promising startup, you need to do your due diligence. This includes researching the team, the product, the market, and the competition. You also need to speak to references and get a feel for the culture of the startup.

4. Negotiate and structure the deal.

If you decide to invest in a startup, you need to negotiate and structure the deal. This includes deciding how much you will invest, what kind of equity you will get, and what terms and conditions will be attached to the investment.

5. Monitor and support the startup.

When it comes to marketing, startups are often overlooked in favor of larger, more established companies. But startups offer some unique benefits to marketers that make them an attractive target for campaigns. Here, well analyze the benefits of working with startups and why they may be the perfect target for your next marketing campaign.

One of the most obvious benefits of marketing to startups is their sheer size. Startups are typically small operations with limited resources, which makes them a much more manageable target than larger companies with more complex needs. Working with a smaller organization allows marketers to focus on creating a tailored campaign that is specifically designed to meet the startups exact needs. This can be a huge advantage in terms of creating an effective and cost-effective campaign.

Startups tend to have an entrepreneurial spirit that is often lacking in larger businesses. This means they are more willing to take risks and experiment with new ideas. This can be especially beneficial for marketers who are looking to test out creative ideas or try out different strategies without risking too much. It also means they are more likely to be open to suggestions and feedback from marketers, making it easier to create campaigns that really resonate with the target audience.

Startups also tend to have a very loyal customer base who are passionate about the brand and its products or services. This provides marketers with an opportunity to build relationships with customers that can last for years and lead to increased sales and customer loyalty. This can be especially beneficial for companies looking to build brand loyalty and recognition in a short amount of time.

Finally, startups are often in need of funding and resources, which can make them more open to working with marketers than larger companies who may already have access to these resources. This means marketers can often negotiate more favorable terms for their campaigns and get more bang for their buck in terms of return on investment (ROI).

In conclusion, there are many benefits associated with marketing to startups that make them an attractive target for any marketing campaign. Startups tend to be smaller and more manageable than larger companies, they have an entrepreneurial spirit that is often lacking in bigger organizations, they have loyal customer bases, and they are often in need of funding and resources which makes them more open to working with marketers. When considering your next marketing campaign, dont overlook the potential benefits of targeting startups.