International Journal of Heritage, Tourism, and Hospitality, Feb 21, 2016
This study was undertaken to provide greater clearness for the meaning of the Sharia-Compliant Ho... more This study was undertaken to provide greater clearness for the meaning of the Sharia-Compliant Hotel (SCH) and identify the challenges facing the development of this type of hotels in Egypt. To fulfill these objectives, Delphi technique, as a method of refining group opinions, was used. The study used two rounds e-mailed questionnaires. Findings indicated that the most important defining features of SCH were; no alcohol or pork allowed, gender segregation was significant and halal food products are significant. Other important defining features included; Quran and prayer mats in each room, no nightclubs, disco or bars, and signs indicating the direction of Mecca in every room. The main SCH challenges cited by the respondents were deprivation of the insertion in the international or local hotel classifications; competition with other non-Islamic hotels, and need for specific criteria appropriated to the international hotel classifications.
Unlike natural disasters, political crises can continue to impact any tourism destination image f... more Unlike natural disasters, political crises can continue to impact any tourism destination image for months if not years. Literatures discussed the impacts of terrorism and political crises on the tourism industry and argued that terrorism and political instability intimidate tourists and the tourism industry considerably. And as Egypt suffer from a Continuous political crisis began with the Egyptian Revolution of 2011, the hotel industry in Egypt suffered a huge decline in its business in terms of occupancy rates and hotel revenues from 2011 to 2015. This study comes to explore the marketing strategies that can be used by Egyptian hotels during political crises. It used a Delphi technique to collect and unify the hotel marketing experts' opinions. 30 hotel marketing experts participated in this Delphi technique study, which include three rounds using a special structured questionnaire form for each round. Results recommended specific marketing strategies for Egyptian hotels to r...
Unlike natural disasters, political crises can continue to impact any tourism destination image f... more Unlike natural disasters, political crises can continue to impact any tourism destination image for months if not years. Literatures discussed the impacts of terrorism and political crises on the tourism industry and argued that terrorism and political instability intimidate tourists and the tourism industry considerably. And as Egypt suffer from a Continuous political crisis began with the Egyptian Revolution of 2011, the hotel industry in Egypt suffered a huge decline in its business in terms of occupancy rates and hotel revenues from 2011 to 2015. This study comes to explore the marketing strategies that can be used by Egyptian hotels during political crises. It used a Delphi technique to collect and unify the hotel marketing experts' opinions. 30 hotel marketing experts participated in this Delphi technique study, which include three rounds using a special structured questionnaire form for each round. Results recommended specific marketing strategies for Egyptian hotels to r...
The advancement of internet technologies increased the number of travelers who are using the inte... more The advancement of internet technologies increased the number of travelers who are using the internet to seek destination information, and one of the most important information sources when consumer is making a purchase decision is EWOM. It has higher credibility, empathy, and relevance than marketer-created sources of information. While a lot of studies addressed the impact of EWOM on customer trust and purchasing decision, only few studies have discussed the role of receiver's demographic characteristics in determining the influence of EWOM. So, this study comes to meet this gap and identify the determinants that affect the customer trust of EWOM in hotel industry, and shows the role of demographic characteristics in determining the influence of "EWOM" on hotel customer trust. The study targeted the hotel customers of Sharm El sheikh city using a questionnaire form. Two quantitative analysis methods were used; linear regression to test the relation between EWOM deter...
Purpose : The present study seeks to draw conclusions upon specific issues concerning the plannin... more Purpose : The present study seeks to draw conclusions upon specific issues concerning the planning, developing, follow-up and evaluating practical training within culinary courses and the role of entitled parties in this process. Originality/value: There is limited literature available specifically focusing on the quality of vocational training in hospitality educational institutes. This paper will explore the educational training quality criteria's required to achieve the intended learning outcomes (ILOs) in the field of hospitality training. Consider this study as a guide to help hospitality educational institutes in planning, developing, follow up and evaluating training sessions. Design/methodology/approach : the study used Delphi technique to explore the quality criteria's of hospitality training suitable to the educational institutes in Egypt. Findings: the study assured the importance of specific criteria's related to the planning, developing, follow up, and evalu...
235 Maintenance Cost Index for Egyptian Hotels: An Exploratory Study Magdy Abdel-Aleem Mayouf His... more 235 Maintenance Cost Index for Egyptian Hotels: An Exploratory Study Magdy Abdel-Aleem Mayouf Hisham Ezzat Saad Faculty of Tourism and HotelsFayoum University Abstract In the hotel industry maintenance is important despite of its complex processes as its effectiveness will directly affect the quality of hotel service and have direct effect on guests' impression of the hotel. in the same time, the costs of operating and maintaining the hotel engineering systems must be properly monitored and controlled in particular the in-house manpower, out-source contracts, energy consumption and equipment deterioration. There are limited literatures available regarding the hotel maintenance cost analysis, This is what urged the researcher to conduct this study which aims to develop a hotel maintenance cost index, to compare hotel maintenance costs and the distribution of this cost over the different maintenance approaches and in-house and out-sourced strategies among the three, four, and five...
This study was undertaken to provide greater clearness for the meaning of the Sharia-Compliant Ho... more This study was undertaken to provide greater clearness for the meaning of the Sharia-Compliant Hotel (SCH) and identify the challenges facing the development of this type of hotels in Egypt. To fulfill these objectives, Delphi technique, as a method of refining group opinions, was used. The study used two rounds e-mailed questionnaires. Findings indicated that the most important defining features of SCH were; no alcohol or pork allowed, gender segregation was significant and halal food products are significant. Other important defining features included; Quran and prayer mats in each room, no nightclubs, disco or bars, and signs indicating the direction of Mecca in every room. The main SCH challenges cited by the respondents were deprivation of the insertion in the international or local hotel classifications; competition with other non-Islamic hotels, and need for specific criteria appropriated to the international hotel classifications.
Purpose: The present study seeks to review the different restaurant servers' attitudes and its im... more Purpose: The present study seeks to review the different restaurant servers' attitudes and its impact on tips paid by customers in five-star hotels in Cairo. Originality/value: There is limited literature available specifically focusing on employees' attitudes in relation to tipping process and this subject were researched psychologically and rarely economically; as a result, consider this study as exploratory study. Design/methodology/approach: The research comprises two samples the first sample comprises waiters – an anonymous questionnaire was used. The second sample was designed to assess the attitudes and beliefs of customers about the same variables that waiters had earlier reported on. Findings: The findings confirmed a number of hypotheses. Customers claim that they themselves tip more when specific attitudes and situations within the context of service operation take place. Servers depict more raise in tips when practicing specific actions. Waiters and customers share many beliefs about tipping. Research limitations/implications: Additional research is needed to help managers to identify negative aspects of specific attitudes which have negative effects upon tipping process. Training is vital to watch customers and read customers' non-verbal signals of dissatisfaction.
It has been reported in many cases that Word of Mouth (WoM) is very effective marketing tool. In ... more It has been reported in many cases that Word of Mouth (WoM) is very effective marketing tool. In hotel industry, most customers choose hotels based on recommendation of a friend, it (word of mouth) is one of the important factors in hotel selection decision. This effect is magnified for e-WOM, where the impact of online dissemination of opinion is more and far- reaching and more rapid. Trip advisor is the authority site used by travelers to read real information, tips, advices, and opinions. It provides information on cities, attractions, hotels, restaurants supplemented with contributions from real travellers, much of researches has focused on the impact of review sites Polarity. It is clear that positive reviews are good and negative reviews are bad, but the picture is more complicated, as Ye, Law et al. (2009) shows how a 10% improvement in reviews rating can increase sales figures by 4.4%. That raises in mind an important question “how can hotel maintain a high Evaluation rate in review sites?” The researcher used a methodology like the gap analysis to identify the practices that is applicable by hoteliers and acceptable by guests and can increase positive reviews and decrease negative reviews. The study revealed five main practices includes; providing your customers with remarkable experiences, avoiding exceeded expectations, having the right staff, asking your guest for a review and replying of hotel guests. It also discussed the details of each of these practice to give the hoteliers a recommended guidelines to maintain high quality evaluation rate on review sites.
International Journal of Heritage, Tourism, and Hospitality, Feb 21, 2016
This study was undertaken to provide greater clearness for the meaning of the Sharia-Compliant Ho... more This study was undertaken to provide greater clearness for the meaning of the Sharia-Compliant Hotel (SCH) and identify the challenges facing the development of this type of hotels in Egypt. To fulfill these objectives, Delphi technique, as a method of refining group opinions, was used. The study used two rounds e-mailed questionnaires. Findings indicated that the most important defining features of SCH were; no alcohol or pork allowed, gender segregation was significant and halal food products are significant. Other important defining features included; Quran and prayer mats in each room, no nightclubs, disco or bars, and signs indicating the direction of Mecca in every room. The main SCH challenges cited by the respondents were deprivation of the insertion in the international or local hotel classifications; competition with other non-Islamic hotels, and need for specific criteria appropriated to the international hotel classifications.
Unlike natural disasters, political crises can continue to impact any tourism destination image f... more Unlike natural disasters, political crises can continue to impact any tourism destination image for months if not years. Literatures discussed the impacts of terrorism and political crises on the tourism industry and argued that terrorism and political instability intimidate tourists and the tourism industry considerably. And as Egypt suffer from a Continuous political crisis began with the Egyptian Revolution of 2011, the hotel industry in Egypt suffered a huge decline in its business in terms of occupancy rates and hotel revenues from 2011 to 2015. This study comes to explore the marketing strategies that can be used by Egyptian hotels during political crises. It used a Delphi technique to collect and unify the hotel marketing experts' opinions. 30 hotel marketing experts participated in this Delphi technique study, which include three rounds using a special structured questionnaire form for each round. Results recommended specific marketing strategies for Egyptian hotels to r...
Unlike natural disasters, political crises can continue to impact any tourism destination image f... more Unlike natural disasters, political crises can continue to impact any tourism destination image for months if not years. Literatures discussed the impacts of terrorism and political crises on the tourism industry and argued that terrorism and political instability intimidate tourists and the tourism industry considerably. And as Egypt suffer from a Continuous political crisis began with the Egyptian Revolution of 2011, the hotel industry in Egypt suffered a huge decline in its business in terms of occupancy rates and hotel revenues from 2011 to 2015. This study comes to explore the marketing strategies that can be used by Egyptian hotels during political crises. It used a Delphi technique to collect and unify the hotel marketing experts' opinions. 30 hotel marketing experts participated in this Delphi technique study, which include three rounds using a special structured questionnaire form for each round. Results recommended specific marketing strategies for Egyptian hotels to r...
The advancement of internet technologies increased the number of travelers who are using the inte... more The advancement of internet technologies increased the number of travelers who are using the internet to seek destination information, and one of the most important information sources when consumer is making a purchase decision is EWOM. It has higher credibility, empathy, and relevance than marketer-created sources of information. While a lot of studies addressed the impact of EWOM on customer trust and purchasing decision, only few studies have discussed the role of receiver's demographic characteristics in determining the influence of EWOM. So, this study comes to meet this gap and identify the determinants that affect the customer trust of EWOM in hotel industry, and shows the role of demographic characteristics in determining the influence of "EWOM" on hotel customer trust. The study targeted the hotel customers of Sharm El sheikh city using a questionnaire form. Two quantitative analysis methods were used; linear regression to test the relation between EWOM deter...
Purpose : The present study seeks to draw conclusions upon specific issues concerning the plannin... more Purpose : The present study seeks to draw conclusions upon specific issues concerning the planning, developing, follow-up and evaluating practical training within culinary courses and the role of entitled parties in this process. Originality/value: There is limited literature available specifically focusing on the quality of vocational training in hospitality educational institutes. This paper will explore the educational training quality criteria's required to achieve the intended learning outcomes (ILOs) in the field of hospitality training. Consider this study as a guide to help hospitality educational institutes in planning, developing, follow up and evaluating training sessions. Design/methodology/approach : the study used Delphi technique to explore the quality criteria's of hospitality training suitable to the educational institutes in Egypt. Findings: the study assured the importance of specific criteria's related to the planning, developing, follow up, and evalu...
235 Maintenance Cost Index for Egyptian Hotels: An Exploratory Study Magdy Abdel-Aleem Mayouf His... more 235 Maintenance Cost Index for Egyptian Hotels: An Exploratory Study Magdy Abdel-Aleem Mayouf Hisham Ezzat Saad Faculty of Tourism and HotelsFayoum University Abstract In the hotel industry maintenance is important despite of its complex processes as its effectiveness will directly affect the quality of hotel service and have direct effect on guests' impression of the hotel. in the same time, the costs of operating and maintaining the hotel engineering systems must be properly monitored and controlled in particular the in-house manpower, out-source contracts, energy consumption and equipment deterioration. There are limited literatures available regarding the hotel maintenance cost analysis, This is what urged the researcher to conduct this study which aims to develop a hotel maintenance cost index, to compare hotel maintenance costs and the distribution of this cost over the different maintenance approaches and in-house and out-sourced strategies among the three, four, and five...
This study was undertaken to provide greater clearness for the meaning of the Sharia-Compliant Ho... more This study was undertaken to provide greater clearness for the meaning of the Sharia-Compliant Hotel (SCH) and identify the challenges facing the development of this type of hotels in Egypt. To fulfill these objectives, Delphi technique, as a method of refining group opinions, was used. The study used two rounds e-mailed questionnaires. Findings indicated that the most important defining features of SCH were; no alcohol or pork allowed, gender segregation was significant and halal food products are significant. Other important defining features included; Quran and prayer mats in each room, no nightclubs, disco or bars, and signs indicating the direction of Mecca in every room. The main SCH challenges cited by the respondents were deprivation of the insertion in the international or local hotel classifications; competition with other non-Islamic hotels, and need for specific criteria appropriated to the international hotel classifications.
Purpose: The present study seeks to review the different restaurant servers' attitudes and its im... more Purpose: The present study seeks to review the different restaurant servers' attitudes and its impact on tips paid by customers in five-star hotels in Cairo. Originality/value: There is limited literature available specifically focusing on employees' attitudes in relation to tipping process and this subject were researched psychologically and rarely economically; as a result, consider this study as exploratory study. Design/methodology/approach: The research comprises two samples the first sample comprises waiters – an anonymous questionnaire was used. The second sample was designed to assess the attitudes and beliefs of customers about the same variables that waiters had earlier reported on. Findings: The findings confirmed a number of hypotheses. Customers claim that they themselves tip more when specific attitudes and situations within the context of service operation take place. Servers depict more raise in tips when practicing specific actions. Waiters and customers share many beliefs about tipping. Research limitations/implications: Additional research is needed to help managers to identify negative aspects of specific attitudes which have negative effects upon tipping process. Training is vital to watch customers and read customers' non-verbal signals of dissatisfaction.
It has been reported in many cases that Word of Mouth (WoM) is very effective marketing tool. In ... more It has been reported in many cases that Word of Mouth (WoM) is very effective marketing tool. In hotel industry, most customers choose hotels based on recommendation of a friend, it (word of mouth) is one of the important factors in hotel selection decision. This effect is magnified for e-WOM, where the impact of online dissemination of opinion is more and far- reaching and more rapid. Trip advisor is the authority site used by travelers to read real information, tips, advices, and opinions. It provides information on cities, attractions, hotels, restaurants supplemented with contributions from real travellers, much of researches has focused on the impact of review sites Polarity. It is clear that positive reviews are good and negative reviews are bad, but the picture is more complicated, as Ye, Law et al. (2009) shows how a 10% improvement in reviews rating can increase sales figures by 4.4%. That raises in mind an important question “how can hotel maintain a high Evaluation rate in review sites?” The researcher used a methodology like the gap analysis to identify the practices that is applicable by hoteliers and acceptable by guests and can increase positive reviews and decrease negative reviews. The study revealed five main practices includes; providing your customers with remarkable experiences, avoiding exceeded expectations, having the right staff, asking your guest for a review and replying of hotel guests. It also discussed the details of each of these practice to give the hoteliers a recommended guidelines to maintain high quality evaluation rate on review sites.
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Papers by Magdy A Mayouf
Originality/value: There is limited literature available specifically focusing on employees' attitudes in relation to tipping process and this subject were researched psychologically and rarely economically; as a result, consider this study as exploratory study.
Design/methodology/approach: The research comprises two samples the first sample comprises waiters – an anonymous questionnaire was used. The second sample was designed to assess the attitudes and beliefs of customers about the same variables that waiters had earlier reported on.
Findings: The findings confirmed a number of hypotheses. Customers claim that they themselves tip more when specific attitudes and situations within the context of service operation take place. Servers depict more raise in tips when practicing specific actions. Waiters and customers share many beliefs about tipping.
Research limitations/implications: Additional research is needed to help managers to identify negative aspects of specific attitudes which have negative effects upon tipping process. Training is vital to watch customers and read customers' non-verbal signals of dissatisfaction.
Trip advisor is the authority site used by travelers to read real information, tips, advices, and opinions. It provides information on cities, attractions, hotels, restaurants supplemented with contributions from real travellers, much of researches has focused on the impact of review sites Polarity. It is clear that positive reviews are good and negative reviews are bad, but the picture is more complicated, as Ye, Law et al. (2009) shows how a 10% improvement in reviews rating can increase sales figures by 4.4%.
That raises in mind an important question “how can hotel maintain a high Evaluation rate in review sites?”
The researcher used a methodology like the gap analysis to identify the practices that is applicable by hoteliers and acceptable by guests and can increase positive reviews and decrease negative reviews.
The study revealed five main practices includes; providing your customers with remarkable experiences, avoiding exceeded expectations, having the right staff, asking your guest for a review and replying of hotel guests. It also discussed the details of each of these practice to give the hoteliers a recommended guidelines to maintain high quality evaluation rate on review sites.
Originality/value: There is limited literature available specifically focusing on employees' attitudes in relation to tipping process and this subject were researched psychologically and rarely economically; as a result, consider this study as exploratory study.
Design/methodology/approach: The research comprises two samples the first sample comprises waiters – an anonymous questionnaire was used. The second sample was designed to assess the attitudes and beliefs of customers about the same variables that waiters had earlier reported on.
Findings: The findings confirmed a number of hypotheses. Customers claim that they themselves tip more when specific attitudes and situations within the context of service operation take place. Servers depict more raise in tips when practicing specific actions. Waiters and customers share many beliefs about tipping.
Research limitations/implications: Additional research is needed to help managers to identify negative aspects of specific attitudes which have negative effects upon tipping process. Training is vital to watch customers and read customers' non-verbal signals of dissatisfaction.
Trip advisor is the authority site used by travelers to read real information, tips, advices, and opinions. It provides information on cities, attractions, hotels, restaurants supplemented with contributions from real travellers, much of researches has focused on the impact of review sites Polarity. It is clear that positive reviews are good and negative reviews are bad, but the picture is more complicated, as Ye, Law et al. (2009) shows how a 10% improvement in reviews rating can increase sales figures by 4.4%.
That raises in mind an important question “how can hotel maintain a high Evaluation rate in review sites?”
The researcher used a methodology like the gap analysis to identify the practices that is applicable by hoteliers and acceptable by guests and can increase positive reviews and decrease negative reviews.
The study revealed five main practices includes; providing your customers with remarkable experiences, avoiding exceeded expectations, having the right staff, asking your guest for a review and replying of hotel guests. It also discussed the details of each of these practice to give the hoteliers a recommended guidelines to maintain high quality evaluation rate on review sites.