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John Fortunato
John A. Fortunato, Ph.D is a Professor at Fordham University in the Business School's area of Communication & Media Management. From 2002 to 2007, Dr. Fortunato was a Professor at the University of Texas at Austin in the department of Advertising & Public Relations. He has also taught at St. Peter's College. In 1999 he received his Ph. D. from Rutgers University.
Dr. Fortunato is the author of three books: Commissioner, The Legacy of Pete Rozelle, Making media: The Influence of Constituency Groups on Mass Media Content, and The Ultimate Assist: The Relationship & Broadcast Strategies of the National Basketball Association & Television Networks. He has also authored articles in the following scholarly journals: Journal of Sport Management, Public Relations Review, Texas Review of Entertainment & Sports Law, Rutgers Law Review, Atlantic Journal of Communication, Fordham Intellectual Property, Media & Entertainment Law Journal, and Child & Youth Care Forum.
Dr. Fortunato has also worked the 1992 and 1996 Summer Olympics for NBC Sports. He also was a play-by-play radio announcer for St. Peter's College basketball.
Dr. Fortunato is the author of three books: Commissioner, The Legacy of Pete Rozelle, Making media: The Influence of Constituency Groups on Mass Media Content, and The Ultimate Assist: The Relationship & Broadcast Strategies of the National Basketball Association & Television Networks. He has also authored articles in the following scholarly journals: Journal of Sport Management, Public Relations Review, Texas Review of Entertainment & Sports Law, Rutgers Law Review, Atlantic Journal of Communication, Fordham Intellectual Property, Media & Entertainment Law Journal, and Child & Youth Care Forum.
Dr. Fortunato has also worked the 1992 and 1996 Summer Olympics for NBC Sports. He also was a play-by-play radio announcer for St. Peter's College basketball.
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