Research and discussion of modern political communication has glossed over the messaging strategi... more Research and discussion of modern political communication has glossed over the messaging strategies afforded to political campaigns by graphic design. Further, the digital age has provided a new environment for political entities to create professionalized brand images. This interdisciplinary study combines the research behind political branding and visual communication of graphic design through the lens of semiotic theory. Using 2016 presidential campaign logos and slogans as branding case studies, this research identifies content and embedded messages of individual campaigns through quantitative and qualitative methods, guided by the following research questions: What specific messages are conveyed through presidential candidates’ graphic design decisions? Do these messages align with the constituencies they appeal to and the stances they uphold? How can voters become critical consumers of these messages? The thesis concludes with a resource for voters to critically view a political entity’s visual messaging strategies to formulate informed opinions.
In a time of rapid technological advancement and the social networked society, the current legal ... more In a time of rapid technological advancement and the social networked society, the current legal standards put in place to protect our personal information and online data are becoming increasingly archaic. Even more dangerous for our privacy is the rate at which these standards are able to evolve, which is often far too slow or not at all. A rising threat to privacy due to the law‘s inability to keep pace with technology, especially for young digital natives, is intimate private made public content, better known as ‘revenge porn.’
As Americans increasingly use digital media and technology to engage in politics, there is a grow... more As Americans increasingly use digital media and technology to engage in politics, there is a growing need to teach these skills in the classroom. Civic education classrooms, an important location for political socialization, are a good fit for instructing the next generation of citizens in the skills necessary for digital engagement. Using data from a 2014-2015 original survey of civics teachers and their students, this study analyzes how well high school civics courses prepare students for digital engagement. Teachers were surveyed about their use of instructional methods involving digital technology. Students were asked about their attitudes toward political participation and the likelihood of future engagement. Results indicate that students who took civics from teachers who incorporate digital pedagogies into their classroom report having greater confidence in their ability to participate and a higher likelihood of engaging. However, an open and active class climate most effectively develops student participatory orientations.
Research and discussion of modern political communication has glossed over the messaging strategi... more Research and discussion of modern political communication has glossed over the messaging strategies afforded to political campaigns by graphic design. Further, the digital age has provided a new environment for political entities to create professionalized brand images. This interdisciplinary study combines the research behind political branding and visual communication of graphic design through the lens of semiotic theory. Using 2016 presidential campaign logos and slogans as branding case studies, this research identifies content and embedded messages of individual campaigns through quantitative and qualitative methods, guided by the following research questions: What specific messages are conveyed through presidential candidates’ graphic design decisions? Do these messages align with the constituencies they appeal to and the stances they uphold? How can voters become critical consumers of these messages? The thesis concludes with a resource for voters to critically view a political entity’s visual messaging strategies to formulate informed opinions.
In a time of rapid technological advancement and the social networked society, the current legal ... more In a time of rapid technological advancement and the social networked society, the current legal standards put in place to protect our personal information and online data are becoming increasingly archaic. Even more dangerous for our privacy is the rate at which these standards are able to evolve, which is often far too slow or not at all. A rising threat to privacy due to the law‘s inability to keep pace with technology, especially for young digital natives, is intimate private made public content, better known as ‘revenge porn.’
As Americans increasingly use digital media and technology to engage in politics, there is a grow... more As Americans increasingly use digital media and technology to engage in politics, there is a growing need to teach these skills in the classroom. Civic education classrooms, an important location for political socialization, are a good fit for instructing the next generation of citizens in the skills necessary for digital engagement. Using data from a 2014-2015 original survey of civics teachers and their students, this study analyzes how well high school civics courses prepare students for digital engagement. Teachers were surveyed about their use of instructional methods involving digital technology. Students were asked about their attitudes toward political participation and the likelihood of future engagement. Results indicate that students who took civics from teachers who incorporate digital pedagogies into their classroom report having greater confidence in their ability to participate and a higher likelihood of engaging. However, an open and active class climate most effectively develops student participatory orientations.
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