The goal of this project is to find an business insight from e-commerce sephora dataset. Then based on that insight finding, it will generate some recommendation for the business

Here are some business question as a basis for finding an valuable insight:

1. What brands and product categories have the most transactions sold online?
2. How is the level of comparison between the number of transactions in the product category that is sold online and not?
3. Does the higher the product category with a high rating, the effect of a high number of transactions also through online sales?
4. Does the higher the number of product categories that visitors like, the effect of a high number of transactions also through online sales and how is the conversion rate?

The dataset contains some information about :