Through experimental simulation, we found that the weight of influence on advertisements has a dual effect on the evolution of followers' opinions, and the probability that information is transmitted by opinion leaders has a significant impact on the evolution of collective opinions.
This study uses the opinion dynamic theory to investigate the influence of multiple advertisement opinion leaders in social networks. We construct an integrated ...
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Dec 1, 2021 · Through experimental simulation, we found that the weight of influence on advertisements has a dual effect on the evolution of followers' ...
Dec 24, 2023 · The purpose of this paper is to present an hybrid approach to detect opinion leaders in Facebook. This approach involves analyzing the ...
Apr 26, 2022 · This paper presents an agent-based model that determines the influence of OLs in social networks in relation to ambivalence and discreditation.
Oct 28, 2022 · This paper investigates the process by which potential consumers' opinions evolve in a coupled network under the influence of competitive travel ...
Mar 24, 2023 · Zhao, Influence identification of opinion leaders in social networks: an agent-based simulation on competing advertisements, Inf. Fusion 76 ...
May 18, 2022 · To this end, this paper develops a novel social network DeGroot model based on competition game (DGCG) to characterize opinion evolution in a ...
In this research, we investigate which opinion leader is the best marketing choice in terms of diffusion speed and maximum cumulative number of adopters, using ...
Abstract. Purpose – The purpose of this paper is to use the practical application of tools provided by social network theory for the detection of potential ...