Phone: 7036534163 Address: Department of Management School of Business The George Washington University Funger Hall, 2201 G Street NW, Suite 301-R Washington, DC 20052 O: 202-994-7087 M: 703 653 4163 E-mails: ctosun@gwu.edu
ABSTRACT This study presents a critical review of the tourism education system and its structure ... more ABSTRACT This study presents a critical review of the tourism education system and its structure in Turkey. After reviewing the actual and potential problems of tourism education, and their causes, the study then considers the implications for the management of human resources in the Turkish tourism industry. The study underlines the importance of tourism education in delivering the quality of service that is necessary for Turkey to compete with other destinations in the Mediterranean region where similar touristic attractions are ...
This chapter first discusses the importance of tourism to the Turkish economy and describes the c... more This chapter first discusses the importance of tourism to the Turkish economy and describes the country's principal tourism resources and attractions by region. It then provides a brief account of the likely impacts both of EU enlargement and of Turkey's EU accession on Turkey's tourist industry. The chapter then provides some preliminary policy recommendations and strategies for achieving better forms of tourism development within the context of EU regulation and conditions, and changing international tourism market trends. Finally, the chapter offers some concluding thoughts for the implementation of policy, recommendations and strategies.
SIGLEAvailable from British Library Document Supply Centre-DSC:DX206799 / BLDSC - British Library... more SIGLEAvailable from British Library Document Supply Centre-DSC:DX206799 / BLDSC - British Library Document Supply CentreGBUnited Kingdo
This study measures the impacts of environmental concern and environmental altruism on eco-friend... more This study measures the impacts of environmental concern and environmental altruism on eco-friendly behaviors, and the impacts of environmentally friendly behaviors on nature-based tourism behaviors and ecologically friendly purchasing behaviors. The study sample included a population of tourists and recreationists in three different destinations in Turkey. Data were obtained from questionnaires and were analyzed using a Partial Least Squares Structural Equation Model (PLS-SEM). In addition, a one-way ANOVA test was performed to show the differences in common questions for the three destinations. The findings identified that the independent variables positively affected participants’ environmentally friendly behaviors and purchasing behaviors. Visitors who participated in hiking on Mount Ida displayed more environmental attitudes than visitors in the other areas in all variables other than the ‘environmentally friendly behavior’ scale. Among participants, while environmental tourism...
ABSTRACT This paper provides empirical evidence of the application of various marketing managemen... more ABSTRACT This paper provides empirical evidence of the application of various marketing management philosophies by tourism organizations in Turkey. Those studied had the greatest tendency toward product-oriented marketing and the least orientation toward societal marketing. The findings reveal that competency, availability of financial resources, and characteristics of the country’s business environment influence the application of marketing management philosophies in organizations. A deeper analysis of the internal and external environments is thus essential to understanding the challenges in following more customer-oriented and societal considerations at a destination. This paper discusses whether marketing practices developed in Western countries can be applied in a developing country and why organizations in such countries may fail to practice these marketing practices.RésuméPhilosophies de marketing: évidence de Turquie. Cet article fournit de l’évidence empirique de l’application de différentes philosophies de gestion de marketing par des organisations de tourisme en Turquie. Celles que l’on a étudiées avaient une grande tendance au marketing axé sur le produit et peu d’orientation envers le marketing social. Les résultats révèlent que la compétence, la disponibilité des ressources financières et les caractéristiques commerciales du pays influencent l’application des philosophies de gestion de marketing dans des organisations. Une analyse plus profonde des environnements internes et externes est essentiel pour comprendre les défis pour suivre des considérations plus axées sur le client et la société. L’article discute de la possibilité d’appliquer, dans les pays en voie de développement, des pratiques de marketing développées dans l’Ouest et explique pourquoi ces pays-là pourraient manquer d’utiliser les pratiques occidentales.
Guest value priorities in relation to online peer-to-peer accommodation are an underexamined area... more Guest value priorities in relation to online peer-to-peer accommodation are an underexamined area. This study examined social and economic benefits among Airbnb guests. The relationships between guests’ benefit priorities were tested in relation to satisfaction and behavioral intention. A total of 693 Airbnb guests were recruited from the U.S. and China. A framework to examine how cross-cultural differences moderate the associations between constructs was employed to examine the influences of the two cultures, one characterized by collectivism (China) and the other by individualism (U.S.). Confirmatory factory analysis and partial least-squares structural equation modeling (PLS-SEM) were used to test variable relationships. PLS-SEM analysis indicated that social and economic benefits both significantly influenced satisfaction and behavioral intention (satisfaction also influenced behavioral intention). Multigroup analysis was employed to test a framework examining cultural differenc...
El objetivo de esta revisión de literatura es identificar los estudios de ortodoncia y ortopedia ... more El objetivo de esta revisión de literatura es identificar los estudios de ortodoncia y ortopedia en modelos animales. Describiendo su metodología, analizando los resultados y comparando los diferentes estudios. El uso frecuente de animales de experimentación ha permitido el desarrollo de la biomedicina a lo largo de la historia de la humanidad. El modelo de estudio más utilizado en investigaciones de medicina y odontología con modelo animal, han sido las ratas. Los campos más estudiados son ortodoncia; interacción de los movimientos de ortodoncia con otros procesos biológicos o agentes que influyen como cirugías, toma de medicamentos o enfermedades. En cambio, en el área de ortopedia no ha presentado tantas investigaciones en modelo animal, por lo que podría ser un área a desarrollar en futuras investigaciones.
Turkiye’nin sahip oldugu topografik ve cografi ozellikler, cesitli iklim turlerinin yasanmasiyla ... more Turkiye’nin sahip oldugu topografik ve cografi ozellikler, cesitli iklim turlerinin yasanmasiyla sonuclandigi gibi essiz bir bitki ortusune sahip olmasini da saglamistir. Turizm talebinin alternatif turizm turlerine yogunlastigi, Turk turizminin yeni ufuklara yoneldigi gunumuzde Doga aktiviteleri seyahatcilerin en cok onem verdigi turizm aktiviteleri arasinda yer almaktadir. Doga turizminin en onemli aktivitelerinde bir tanesi ozel ilgi turizmi cesitlerinden de sayilan botanik turizmidir. Botanik turizmi arz kaynaklari verimli kullanildigi takdirde gerceklestirildigi bolgenin turizmden elde ettigi gelirleri artirabilecegi karli, surdurulebilir ve cevreye duyarli bir turizm aktivitesidir. Bu calismada Turkiye’nin doga ve kultur cenneti yorelerinden biri olan ve turizme yeni ufuklar acmada alternatif destinasyonlar arasinda sayilabilecek Ardahan Ili’nin botanik turizmi potansiyeli ve bu potansiyelin turistik urun olarak pazarlanamayisinin nedenleri ele alinarak bu konuda ortaya cikan...
ABSTRACT This study presents a critical review of the tourism education system and its structure ... more ABSTRACT This study presents a critical review of the tourism education system and its structure in Turkey. After reviewing the actual and potential problems of tourism education, and their causes, the study then considers the implications for the management of human resources in the Turkish tourism industry. The study underlines the importance of tourism education in delivering the quality of service that is necessary for Turkey to compete with other destinations in the Mediterranean region where similar touristic attractions are ...
This chapter first discusses the importance of tourism to the Turkish economy and describes the c... more This chapter first discusses the importance of tourism to the Turkish economy and describes the country's principal tourism resources and attractions by region. It then provides a brief account of the likely impacts both of EU enlargement and of Turkey's EU accession on Turkey's tourist industry. The chapter then provides some preliminary policy recommendations and strategies for achieving better forms of tourism development within the context of EU regulation and conditions, and changing international tourism market trends. Finally, the chapter offers some concluding thoughts for the implementation of policy, recommendations and strategies.
SIGLEAvailable from British Library Document Supply Centre-DSC:DX206799 / BLDSC - British Library... more SIGLEAvailable from British Library Document Supply Centre-DSC:DX206799 / BLDSC - British Library Document Supply CentreGBUnited Kingdo
This study measures the impacts of environmental concern and environmental altruism on eco-friend... more This study measures the impacts of environmental concern and environmental altruism on eco-friendly behaviors, and the impacts of environmentally friendly behaviors on nature-based tourism behaviors and ecologically friendly purchasing behaviors. The study sample included a population of tourists and recreationists in three different destinations in Turkey. Data were obtained from questionnaires and were analyzed using a Partial Least Squares Structural Equation Model (PLS-SEM). In addition, a one-way ANOVA test was performed to show the differences in common questions for the three destinations. The findings identified that the independent variables positively affected participants’ environmentally friendly behaviors and purchasing behaviors. Visitors who participated in hiking on Mount Ida displayed more environmental attitudes than visitors in the other areas in all variables other than the ‘environmentally friendly behavior’ scale. Among participants, while environmental tourism...
ABSTRACT This paper provides empirical evidence of the application of various marketing managemen... more ABSTRACT This paper provides empirical evidence of the application of various marketing management philosophies by tourism organizations in Turkey. Those studied had the greatest tendency toward product-oriented marketing and the least orientation toward societal marketing. The findings reveal that competency, availability of financial resources, and characteristics of the country’s business environment influence the application of marketing management philosophies in organizations. A deeper analysis of the internal and external environments is thus essential to understanding the challenges in following more customer-oriented and societal considerations at a destination. This paper discusses whether marketing practices developed in Western countries can be applied in a developing country and why organizations in such countries may fail to practice these marketing practices.RésuméPhilosophies de marketing: évidence de Turquie. Cet article fournit de l’évidence empirique de l’application de différentes philosophies de gestion de marketing par des organisations de tourisme en Turquie. Celles que l’on a étudiées avaient une grande tendance au marketing axé sur le produit et peu d’orientation envers le marketing social. Les résultats révèlent que la compétence, la disponibilité des ressources financières et les caractéristiques commerciales du pays influencent l’application des philosophies de gestion de marketing dans des organisations. Une analyse plus profonde des environnements internes et externes est essentiel pour comprendre les défis pour suivre des considérations plus axées sur le client et la société. L’article discute de la possibilité d’appliquer, dans les pays en voie de développement, des pratiques de marketing développées dans l’Ouest et explique pourquoi ces pays-là pourraient manquer d’utiliser les pratiques occidentales.
Guest value priorities in relation to online peer-to-peer accommodation are an underexamined area... more Guest value priorities in relation to online peer-to-peer accommodation are an underexamined area. This study examined social and economic benefits among Airbnb guests. The relationships between guests’ benefit priorities were tested in relation to satisfaction and behavioral intention. A total of 693 Airbnb guests were recruited from the U.S. and China. A framework to examine how cross-cultural differences moderate the associations between constructs was employed to examine the influences of the two cultures, one characterized by collectivism (China) and the other by individualism (U.S.). Confirmatory factory analysis and partial least-squares structural equation modeling (PLS-SEM) were used to test variable relationships. PLS-SEM analysis indicated that social and economic benefits both significantly influenced satisfaction and behavioral intention (satisfaction also influenced behavioral intention). Multigroup analysis was employed to test a framework examining cultural differenc...
El objetivo de esta revisión de literatura es identificar los estudios de ortodoncia y ortopedia ... more El objetivo de esta revisión de literatura es identificar los estudios de ortodoncia y ortopedia en modelos animales. Describiendo su metodología, analizando los resultados y comparando los diferentes estudios. El uso frecuente de animales de experimentación ha permitido el desarrollo de la biomedicina a lo largo de la historia de la humanidad. El modelo de estudio más utilizado en investigaciones de medicina y odontología con modelo animal, han sido las ratas. Los campos más estudiados son ortodoncia; interacción de los movimientos de ortodoncia con otros procesos biológicos o agentes que influyen como cirugías, toma de medicamentos o enfermedades. En cambio, en el área de ortopedia no ha presentado tantas investigaciones en modelo animal, por lo que podría ser un área a desarrollar en futuras investigaciones.
Turkiye’nin sahip oldugu topografik ve cografi ozellikler, cesitli iklim turlerinin yasanmasiyla ... more Turkiye’nin sahip oldugu topografik ve cografi ozellikler, cesitli iklim turlerinin yasanmasiyla sonuclandigi gibi essiz bir bitki ortusune sahip olmasini da saglamistir. Turizm talebinin alternatif turizm turlerine yogunlastigi, Turk turizminin yeni ufuklara yoneldigi gunumuzde Doga aktiviteleri seyahatcilerin en cok onem verdigi turizm aktiviteleri arasinda yer almaktadir. Doga turizminin en onemli aktivitelerinde bir tanesi ozel ilgi turizmi cesitlerinden de sayilan botanik turizmidir. Botanik turizmi arz kaynaklari verimli kullanildigi takdirde gerceklestirildigi bolgenin turizmden elde ettigi gelirleri artirabilecegi karli, surdurulebilir ve cevreye duyarli bir turizm aktivitesidir. Bu calismada Turkiye’nin doga ve kultur cenneti yorelerinden biri olan ve turizme yeni ufuklar acmada alternatif destinasyonlar arasinda sayilabilecek Ardahan Ili’nin botanik turizmi potansiyeli ve bu potansiyelin turistik urun olarak pazarlanamayisinin nedenleri ele alinarak bu konuda ortaya cikan...
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