This study examines the relationships among distributive justice, procedural justice, and employe... more This study examines the relationships among distributive justice, procedural justice, and employee willingness to engage in customer-oriented behavior. Data collected from 328 employees at eight general hospitals in Korea show that distributive justice does and procedural justice does not directly affect employee willingness to engage in customer-oriented behavior. Procedural justice does, however, positively affect perceptions of distributive justice.
This study examines the significance of supplier's expectation of continuity of its ... more This study examines the significance of supplier's expectation of continuity of its relationship with a manufacturer, perception of manufacturer's reputation, trust in manufacturer's credibility, trust in manufacturer's benevolence, and dependence on manufacturer as determinants of its willingness to invest in supporting a manufacturer's line. Data collected from Malaysian and Korean auto suppliers indicate that expectation of continuity of relationship, manufacturer reputation, and trust in manufacturer's credibility are significant determinants of supplier willingness to invest, while supplier dependence and trust in manufacturer's benevolence are not.
Increasing the level of exports has been shown to have positive effects at both the macro level a... more Increasing the level of exports has been shown to have positive effects at both the macro level and at the individual firm level (Cavusgil, 1984). The rapid economic growth of the Newly Industrialised Countries (NICs) demonstrates this maxim very clearly. Besides the desire to increase ...
The strategic importance of the product positioning decision in achieving success in the marketpl... more The strategic importance of the product positioning decision in achieving success in the marketplace is well recognized. However, there has been relatively limited development of the theoretical foundation for the positioning options that are available to firms. This article proposes a conceptual approach that can assist marketing managers in making a major positioning decision: What type of comparisons should be
This study examines the relationships among distributive justice, procedural justice, and employe... more This study examines the relationships among distributive justice, procedural justice, and employee willingness to engage in customer-oriented behavior. Data collected from 328 employees at eight general hospitals in Korea show that distributive justice does and procedural justice does not directly affect employee willingness to engage in customer-oriented behavior. Procedural justice does, however, positively affect perceptions of distributive justice.
This study examines the significance of supplier's expectation of continuity of its ... more This study examines the significance of supplier's expectation of continuity of its relationship with a manufacturer, perception of manufacturer's reputation, trust in manufacturer's credibility, trust in manufacturer's benevolence, and dependence on manufacturer as determinants of its willingness to invest in supporting a manufacturer's line. Data collected from Malaysian and Korean auto suppliers indicate that expectation of continuity of relationship, manufacturer reputation, and trust in manufacturer's credibility are significant determinants of supplier willingness to invest, while supplier dependence and trust in manufacturer's benevolence are not.
Increasing the level of exports has been shown to have positive effects at both the macro level a... more Increasing the level of exports has been shown to have positive effects at both the macro level and at the individual firm level (Cavusgil, 1984). The rapid economic growth of the Newly Industrialised Countries (NICs) demonstrates this maxim very clearly. Besides the desire to increase ...
The strategic importance of the product positioning decision in achieving success in the marketpl... more The strategic importance of the product positioning decision in achieving success in the marketplace is well recognized. However, there has been relatively limited development of the theoretical foundation for the positioning options that are available to firms. This article proposes a conceptual approach that can assist marketing managers in making a major positioning decision: What type of comparisons should be
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