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Sosyal Medyada Restoran İmajı: Tripadvisor Örneği
[Restaurant Image in Social Media: The Case of Tripadvisor]

Author

Listed:
  • Aydın, Bülent

Abstract

It possible to see the change phenomenon in everywhere. Technologies are also the space where the phenomenon of change can be seen. Because around here it changes occur day by day. Particularly computer and Internet-based rate of technological change is increasing every day. These changes cause some pros and cons for users and businesses. Technological changes makes users more active and they can reach informations more easily which was once under monopoly of businesses. One of technological changes is social media that provides the superiorities of users on businesses. Individuals can take an oppurtunity freely sharing of their opinions and experieces on any subjects through social media. The aim of the study is to analyze sharing of predetermined restaurants of TripAdvisor’s users which is one of social media sites and to determine positive and negative implications on resatautant image. A mixed research method was conducted. Both content analysis and SPSS program were employed on data. As a result, it was determined that information shared by users have positive and negative impact on the image of the restaurant.

Suggested Citation

  • Aydın, Bülent, 2016. "Sosyal Medyada Restoran İmajı: Tripadvisor Örneği [Restaurant Image in Social Media: The Case of Tripadvisor]," MPRA Paper 90143, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:90143
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    File URL: https://mpra.ub.uni-muenchen.de/90143/1/10.31822-jomat.287998-271063.pdf
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    References listed on IDEAS

    as
    1. Yu-Te Tu & Hsiao-Chien Chang, 2012. "Corporate Brand Image and Customer Satisfaction on Loyalty: An Empirical Study of Starbucks Coffee in Taiwan," Journal of Social and Development Sciences, AMH International, vol. 3(1), pages 24-32.
    2. Mangold, W. Glynn & Faulds, David J., 2009. "Social media: The new hybrid element of the promotion mix," Business Horizons, Elsevier, vol. 52(4), pages 357-365, July.
    3. Xiang, Zheng & Gretzel, Ulrike, 2010. "Role of social media in online travel information search," Tourism Management, Elsevier, vol. 31(2), pages 179-188.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Information Technology; Internet; Social Media; TripAdvisor; Image; Restaurant;
    All these keywords.

    JEL classification:

    • L8 - Industrial Organization - - Industry Studies: Services
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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