With the advancement of technology and after a flurry of panic and confusion of Demonetisation, I... more With the advancement of technology and after a flurry of panic and confusion of Demonetisation, India has also moved towards a cashless economy. The emphasis on online transactions and other digital cash payment methods provide convenience and additional benefits to the consumer. To incentivize the citizens in moving towards a cashless economy, the Government and also the digital payment companies have come up with attractive discounts, offers and freebies on online transactions. Their easily targeted audience is the younger generation, especially the students, who love to get anything for free regardless of its economic value. The very thought of getting something for zero cost increases their willingness to spend more for the free good just because they receive more than what they actually paid for. Through this study we intend to study the preference patterns of University students from South Bangalore for digital payment methods over cash in their average daily spending trends, their attraction towards giveaways, to understand the issues of digital transactions faced by students within the campus and also suggest some possible measures for the same.
With the advancement of technology and after a flurry of panic and confusion of Demonetisation, I... more With the advancement of technology and after a flurry of panic and confusion of Demonetisation, India has also moved towards a cashless economy. The emphasis on online transactions and other digital cash payment methods provide convenience and additional benefits to the consumer. To incentivize the citizens in moving towards a cashless economy, the Government and also the digital payment companies have come up with attractive discounts, offers and freebies on online transactions. Their easily targeted audience is the younger generation, especially the students, who love to get anything for free regardless of its economic value. The very thought of getting something for zero cost increases their willingness to spend more for the free good just because they receive more than what they actually paid for. Through this study we intend to study the preference patterns of University students from South Bangalore for digital payment methods over cash in their average daily spending trends, their attraction towards giveaways, to understand the issues of digital transactions faced by students within the campus and also suggest some possible measures for the same.
With the advancement of technology and after a flurry of panic and confusion of Demonetisation, I... more With the advancement of technology and after a flurry of panic and confusion of Demonetisation, India has also moved towards a cashless economy. The emphasis on online transactions and other digital cash payment methods provide convenience and additional benefits to the consumer. To incentivize the citizens in moving towards a cashless economy, the Government and also the digital payment companies have come up with attractive discounts, offers and freebies on online transactions. Their easily targeted audience is the younger generation, especially the students, who love to get anything for free regardless of its economic value. The very thought of getting something for zero cost increases their willingness to spend more for the free good just because they receive more than what they actually paid for. Through this study we intend to study the preference patterns of University students from South Bangalore for digital payment methods over cash in their average daily spending trends, their attraction towards giveaways, to understand the issues of digital transactions faced by students within the campus and also suggest some possible measures for the same.
With the advancement of technology and after a flurry of panic and confusion of Demonetisation, I... more With the advancement of technology and after a flurry of panic and confusion of Demonetisation, India has also moved towards a cashless economy. The emphasis on online transactions and other digital cash payment methods provide convenience and additional benefits to the consumer. To incentivize the citizens in moving towards a cashless economy, the Government and also the digital payment companies have come up with attractive discounts, offers and freebies on online transactions. Their easily targeted audience is the younger generation, especially the students, who love to get anything for free regardless of its economic value. The very thought of getting something for zero cost increases their willingness to spend more for the free good just because they receive more than what they actually paid for. Through this study we intend to study the preference patterns of University students from South Bangalore for digital payment methods over cash in their average daily spending trends, their attraction towards giveaways, to understand the issues of digital transactions faced by students within the campus and also suggest some possible measures for the same.
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