The current study focuses on the “Increasing trend of Web Series and their effects on youth”. The... more The current study focuses on the “Increasing trend of Web Series and their effects on youth”. The Web series runs on multiple digital platforms. When it comes to intellectual video content, web series have been playing a significant role in youth. In a country, where television shows and the different movie or entertainment industries must face the tight censorship in their content, web series have been the go-to source of thought-provoking entertainment for millennial. Web media or on-demand digital media trends like Netflix and Amazon Prime are rapidly catching up with this changing trend and started merging their broadcasting with the help of produce placement in entertainment media. The intensive, consecutive viewing of televised series has become a prevalent usage pattern of entertainment media, which may influence users’ psychological well-being both positively and negatively. This research is conducted to know whether consumers are affected by watching web series and also their impacts on the viewers.
The current study focuses on the “Increasing trend of Web Series and their effects on youth”. The... more The current study focuses on the “Increasing trend of Web Series and their effects on youth”. The Web series runs on multiple digital platforms. When it comes to intellectual video content, web series have been playing a significant role in youth. In a country, where television shows and the different movie or entertainment industries must face the tight censorship in their content, web series have been the go-to source of thought-provoking entertainment for millennial. Web media or on-demand digital media trends like Netflix and Amazon Prime are rapidly catching up with this changing trend and started merging their broadcasting with the help of produce placement in entertainment media. The intensive, consecutive viewing of televised series has become a prevalent usage pattern of entertainment media, which may influence users’ psychological well-being both positively and negatively. This research is conducted to know whether consumers are affected by watching web series and also their impacts on the viewers.
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