African journal of hospitality, tourism and leisure, Feb 28, 2022
Information exchange is a process through which information, experience and skills are exchanged ... more Information exchange is a process through which information, experience and skills are exchanged among stakeholders. While previous studies acknowledge that Visitor Information Centres (VICs) exchange information with various stakeholders, it remains unclear how this exchange contributes to economic opportunities for tourism businesses. The objective of the study is therefore to ascertain whether the information that VICs and tourism businesses exchanges contributes to economic opportunities. A survey was distributed to tourism businesses listed in the databases of government-owned VICs in South Africa. The results show that VICs and tourism businesses exchange information and that this exchange generates economic opportunities for businesses. The results also identify factors in the information exchange process that are predictors of economic opportunities. Based on the results, VIC staff should use the exchange of information as a platform through which they may generate economic opportunities for businesses. In their exchange of information, VIC staff should understand the information needs of tourism businesses and provide them with visitor-support information that is extensive, useful and according to their preferences. Consequently, staff can contribute to government’s plan of improving the lives of businesses in areas in which they operate.
Journal of Policy Research in Tourism, Leisure and Events, 2023
Creative tourism has recently emerged as an important area of tourism development, particularly i... more Creative tourism has recently emerged as an important area of tourism development, particularly in the Global North. In the Global South, studies of the profile of creative tourists and their motives for partaking in creative tourism are limited. This paper investigates creative tourism demand among South African millennials, analysing what motivates their participation and developing a descriptive consumer profile. CHAID analysis was used for segmentation, revealing a group with a high participation intention and a second group with a low probability of creative tourism participation. Creative tourism intentions were linked to knowledge acquisition, skills and escape motivations, and demographic characteristics including relationship status and gender. Respondents were more likely to participate in domestic rather than international creative tourism, indicating the potential for creative tourism development in South Africa. The findings could help managers and policymakers meet the needs of creative tourists, addressing shortfalls in product development, experience design and marketing.
African journal of hospitality, tourism and leisure, Feb 28, 2022
Information exchange is a process through which information, experience and skills are exchanged ... more Information exchange is a process through which information, experience and skills are exchanged among stakeholders. While previous studies acknowledge that Visitor Information Centres (VICs) exchange information with various stakeholders, it remains unclear how this exchange contributes to economic opportunities for tourism businesses. The objective of the study is therefore to ascertain whether the information that VICs and tourism businesses exchanges contributes to economic opportunities. A survey was distributed to tourism businesses listed in the databases of government-owned VICs in South Africa. The results show that VICs and tourism businesses exchange information and that this exchange generates economic opportunities for businesses. The results also identify factors in the information exchange process that are predictors of economic opportunities. Based on the results, VIC staff should use the exchange of information as a platform through which they may generate economic opportunities for businesses. In their exchange of information, VIC staff should understand the information needs of tourism businesses and provide them with visitor-support information that is extensive, useful and according to their preferences. Consequently, staff can contribute to government’s plan of improving the lives of businesses in areas in which they operate.
Journal of Policy Research in Tourism, Leisure and Events, 2023
Creative tourism has recently emerged as an important area of tourism development, particularly i... more Creative tourism has recently emerged as an important area of tourism development, particularly in the Global North. In the Global South, studies of the profile of creative tourists and their motives for partaking in creative tourism are limited. This paper investigates creative tourism demand among South African millennials, analysing what motivates their participation and developing a descriptive consumer profile. CHAID analysis was used for segmentation, revealing a group with a high participation intention and a second group with a low probability of creative tourism participation. Creative tourism intentions were linked to knowledge acquisition, skills and escape motivations, and demographic characteristics including relationship status and gender. Respondents were more likely to participate in domestic rather than international creative tourism, indicating the potential for creative tourism development in South Africa. The findings could help managers and policymakers meet the needs of creative tourists, addressing shortfalls in product development, experience design and marketing.
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Creative Tourism Publications by Anneli Douglas