The dramatic increase in computing power that has emerged over the past two to three decades has ... more The dramatic increase in computing power that has emerged over the past two to three decades has revolutionized decision making in most business domains. In particular, point of sale data has been recorded by retailers now since the time of scanner technology. However, the great volumes of data overwhelmed conventional computation routines until more recently. Although the basic principles of
ABSTRACT Service experiences are characterized by emotions that help shape the value in use recei... more ABSTRACT Service experiences are characterized by emotions that help shape the value in use received by the customer. Negative emotion plays an important role in all of consumer psychology and all too often consumers experience some degree of negative emotion during a consumption experience. This research sheds light on how these negative shopping emotions experienced by men and women in a typical shopping environment affect value and relationships in the form of shopper behavior, commitment and share of wallet. A theoretical process is explained and modeled with a sample of mall shoppers. Results overall suggest that negative emotions affect the shopping experience more for women than for men in terms of perceived value and loyalty. In contrast, the behavior–commitment relationship is stronger for men.
The dramatic increase in computing power that has emerged over the past two to three decades has ... more The dramatic increase in computing power that has emerged over the past two to three decades has revolutionized decision making in most business domains. In particular, point of sale data has been recorded by retailers now since the time of scanner technology. However, the great volumes of data overwhelmed conventional computation routines until more recently. Although the basic principles of data mining can be found in automatic interaction detection routines dating back to the 1960s, the computational limitations of those days prevented a thorough analysis of all the possible combinations of variables.
Abratt, Russell. See Melaia, Stuart. Adam, Stewart. See Stella, Jason R. Babin, Barry J. See Wood... more Abratt, Russell. See Melaia, Stuart. Adam, Stewart. See Stella, Jason R. Babin, Barry J. See Wood, John Andy. Babin, Barry J., Joseph F. Hair, Jr., and James S. Boles (2008), “Publishing Research in Marketing Journals Using Structural Equation Modeling,” Journal of Marketing Theory and Practice, 16, 4 (Fall), 279–285. Barksdale, Hiram C., Jr. See Rutherford, Brian N. Bick, Geoff. See Melaia, Stuart. Boles, James S. See Babin, Barry J. Boles, James S. See Rutherford, Brian N. Boles, James S. See Wood, John Andy. Broderick, Amanda J. See ...
The dramatic increase in computing power that has emerged over the past two to three decades has ... more The dramatic increase in computing power that has emerged over the past two to three decades has revolutionized decision making in most business domains. In particular, point of sale data has been recorded by retailers now since the time of scanner technology. However, the great volumes of data overwhelmed conventional computation routines until more recently. Although the basic principles of
ABSTRACT Service experiences are characterized by emotions that help shape the value in use recei... more ABSTRACT Service experiences are characterized by emotions that help shape the value in use received by the customer. Negative emotion plays an important role in all of consumer psychology and all too often consumers experience some degree of negative emotion during a consumption experience. This research sheds light on how these negative shopping emotions experienced by men and women in a typical shopping environment affect value and relationships in the form of shopper behavior, commitment and share of wallet. A theoretical process is explained and modeled with a sample of mall shoppers. Results overall suggest that negative emotions affect the shopping experience more for women than for men in terms of perceived value and loyalty. In contrast, the behavior–commitment relationship is stronger for men.
The dramatic increase in computing power that has emerged over the past two to three decades has ... more The dramatic increase in computing power that has emerged over the past two to three decades has revolutionized decision making in most business domains. In particular, point of sale data has been recorded by retailers now since the time of scanner technology. However, the great volumes of data overwhelmed conventional computation routines until more recently. Although the basic principles of data mining can be found in automatic interaction detection routines dating back to the 1960s, the computational limitations of those days prevented a thorough analysis of all the possible combinations of variables.
Abratt, Russell. See Melaia, Stuart. Adam, Stewart. See Stella, Jason R. Babin, Barry J. See Wood... more Abratt, Russell. See Melaia, Stuart. Adam, Stewart. See Stella, Jason R. Babin, Barry J. See Wood, John Andy. Babin, Barry J., Joseph F. Hair, Jr., and James S. Boles (2008), “Publishing Research in Marketing Journals Using Structural Equation Modeling,” Journal of Marketing Theory and Practice, 16, 4 (Fall), 279–285. Barksdale, Hiram C., Jr. See Rutherford, Brian N. Bick, Geoff. See Melaia, Stuart. Boles, James S. See Babin, Barry J. Boles, James S. See Rutherford, Brian N. Boles, James S. See Wood, John Andy. Broderick, Amanda J. See ...
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