... EO refers to the unconventional decision-making styles, processes, and methods that guide a f... more ... EO refers to the unconventional decision-making styles, processes, and methods that guide a firm's activity (Lumpkin and Dess, 1996). ... thinking, and pursue technological leadership, thus departing from established practices ... 'An empirical investigation of the effect of market ...
While building on the contingency theory, this paper proposes a conceptual framework that links f... more While building on the contingency theory, this paper proposes a conceptual framework that links five factors: a) internal forces, b) external forces, c) past web and firm performance, d) current web and firm performance, and e) e-marketing strategy in terms of the strategy defined for the 4Ws (Web-Design, Web-Promotion, Web-Price, and Web-CRM). Future research is encouraged to build on this
This study investigates the role of a firm's orientation, both customer and competitor, in d... more This study investigates the role of a firm's orientation, both customer and competitor, in driving innovative capabilities and the impact of those capabilities on a firm's current and future performance. The study's contribution is threefold in that it (1) examines market-related exploitative and explorative capabilities in conjunction with product development exploitative and explorative capabilities in terms of their strategic drivers
ABSTRACT Purpose ‐ Drawing on the resource advantage and organisational learning literatures, thi... more ABSTRACT Purpose ‐ Drawing on the resource advantage and organisational learning literatures, this paper aims to investigate the linear, moderated, complementary and non-linear effects of export market exploitation and exploration on export performance. Design/methodology/approach ‐ A quantitative study was performed using an online survey. The final sample consisted of 267 Portuguese export manufacturing firms. Data were analysed using structural equation modelling. Findings ‐ Export market exploitation and exploration is positively and negatively related to export performance in a linear way, respectively. Export market exploration improves export performance under high levels of export market turbulence. Balancing export market exploitation with export market exploration enhances export performance. High levels of export market exploitation provide an additional boost to performance. Practical implications ‐ This study contributes to a better understanding of how market exploitation and exploration relate to performance in the export context. To enhance export performance, managers should deploy high levels of export market exploitation, pursue export market exploration in dynamic export markets, and maintain a balance between export market exploitation and exploration. Originality/value ‐ This paper contributes to the export marketing field by shedding light on the complex nature of the relationships among export market exploitation, exploration and performance. Overall, the results provide novel evidence concerning the internal and external contingencies that affect the success of export market exploitation and exploration.
... EO refers to the unconventional decision-making styles, processes, and methods that guide a f... more ... EO refers to the unconventional decision-making styles, processes, and methods that guide a firm's activity (Lumpkin and Dess, 1996). ... thinking, and pursue technological leadership, thus departing from established practices ... 'An empirical investigation of the effect of market ...
While building on the contingency theory, this paper proposes a conceptual framework that links f... more While building on the contingency theory, this paper proposes a conceptual framework that links five factors: a) internal forces, b) external forces, c) past web and firm performance, d) current web and firm performance, and e) e-marketing strategy in terms of the strategy defined for the 4Ws (Web-Design, Web-Promotion, Web-Price, and Web-CRM). Future research is encouraged to build on this
This study investigates the role of a firm's orientation, both customer and competitor, in d... more This study investigates the role of a firm's orientation, both customer and competitor, in driving innovative capabilities and the impact of those capabilities on a firm's current and future performance. The study's contribution is threefold in that it (1) examines market-related exploitative and explorative capabilities in conjunction with product development exploitative and explorative capabilities in terms of their strategic drivers
ABSTRACT Purpose ‐ Drawing on the resource advantage and organisational learning literatures, thi... more ABSTRACT Purpose ‐ Drawing on the resource advantage and organisational learning literatures, this paper aims to investigate the linear, moderated, complementary and non-linear effects of export market exploitation and exploration on export performance. Design/methodology/approach ‐ A quantitative study was performed using an online survey. The final sample consisted of 267 Portuguese export manufacturing firms. Data were analysed using structural equation modelling. Findings ‐ Export market exploitation and exploration is positively and negatively related to export performance in a linear way, respectively. Export market exploration improves export performance under high levels of export market turbulence. Balancing export market exploitation with export market exploration enhances export performance. High levels of export market exploitation provide an additional boost to performance. Practical implications ‐ This study contributes to a better understanding of how market exploitation and exploration relate to performance in the export context. To enhance export performance, managers should deploy high levels of export market exploitation, pursue export market exploration in dynamic export markets, and maintain a balance between export market exploitation and exploration. Originality/value ‐ This paper contributes to the export marketing field by shedding light on the complex nature of the relationships among export market exploitation, exploration and performance. Overall, the results provide novel evidence concerning the internal and external contingencies that affect the success of export market exploitation and exploration.
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