Claire towlson

The following chart and this will show in detail the difference between internal and external stakeholders. Any communication done within an organisation is for a purpose. The purpose of this is to generally inform, persuade, request, and teach, and to even learn. However, when considering communication between external and internal stakeholders you will discover that the needs for both stakeholders will differ slightly from each other. This can be due to the position they hold in relation to the organisation. Internal stakeholders will need to understand the type of business you operate and learn the details of the products or services that you offer and what procedures they must adhere to especially if an issue is raised. Within in the role that I play as an internal stakeholder I look after the external stakeholders that represent the buildings maintenance, I support the Office Manager and Loan Fund Manager by producing, editing documents. Following the Data Protection Procedures, Code of Conduct. As an internal stakeholder any of the procedures that I need to follow can be found in the employee handbook. And recently updates had been made in line with the new GDPR [general data protection regulation] that came into action on 25/05/18. The external stakeholders are affected by the work that the organisation does. They need to understand the information of the work that you do; including the branding, sales, publicity of the products/services that you offer and also any events that you may take part in or offer as part of the services you provide. For my organisation this will be for the clients who come to us for business support and funding. The other companies that we rely on to support me with building maintenance and also the companies that we use for office supplies and repairs. 2. During my research for this section I found a vast amount of information through Wikipedia and Businesstopia. My discovery of communication models led me to learn more about our communication process as humans and how we share and communicate information from one person to another. When considering models of communication you have to understand that they are conceptual [related to ideas and concepts formed in the mind] models that are used to explain human communication processes. My research has led me to the discovery that there are 3 overall types of communication models that umbrella all of the other communication models. These 3 models are Linear, Transactional and Interactional. Firstly, let's look at the Linear Model of Communication; this is a simple single directional communication model. With this you will see that the message is submitted and received in a single straight line. Feedback is not part of this concept. All this is there to do is to allow the receiver to receive communication. Models that conform under this umbrella are Lasswell's Model, Aristotle's Model, Shannon Weaver Model and Berlo's S-M-C-R Model. The Lasswell's communication model refers to an act of communication by the definition of who said the communication, what communication was given, through what channel, whom received it and how was it perceived or what effect it had on the recipient. This method is regarded by many as " one of the earliest and most influential communication models " .