Many behavioral researchers have been or are currently engaged in survey research, analyzing resu... more Many behavioral researchers have been or are currently engaged in survey research, analyzing results using statistical methods. Respondents are often asked to fill out questionnaires leading to questionnaire fatigue and reluctance to conscientiously respond. Furthermore, in spite of the popularity of the approach, serious unanswered questions remain about what questionnaires actually measure. To answer these questions, this paper ventures into a new area of inquiry within survey research, providing a semantic analysis of questionnaires. In so doing we diverge from traditional survey validity measures, and offer a cutting edge approach to questionnaire validation with important contributions to future research.
... Eliot Rich University at Albany State University of New York School of Business 1400 Washingt... more ... Eliot Rich University at Albany State University of New York School of Business 1400 Washington Avenue Albany, NY rich@acm.org Mark R. Nelson Digital Content Strategist National Association of College Stores 500 East Lorain Street Oberlin, OH 44074 mnelson@nacs.org ...
Many behavioral researchers have been or are currently engaged in survey research, analyzing resu... more Many behavioral researchers have been or are currently engaged in survey research, analyzing results using statistical methods. Respondents are often asked to fill out questionnaires leading to questionnaire fatigue and reluctance to conscientiously respond. Furthermore, in spite of the popularity of the approach, serious unanswered questions remain about what questionnaires actually measure. To answer these questions, this paper ventures into a new area of inquiry within survey research, providing a semantic analysis of questionnaires. In so doing we diverge from traditional survey validity measures, and offer a cutting edge approach to questionnaire validation with important contributions to future research.
... Eliot Rich University at Albany State University of New York School of Business 1400 Washingt... more ... Eliot Rich University at Albany State University of New York School of Business 1400 Washington Avenue Albany, NY rich@acm.org Mark R. Nelson Digital Content Strategist National Association of College Stores 500 East Lorain Street Oberlin, OH 44074 mnelson@nacs.org ...
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