A specialist for over 25 years in international address and postal code methodologies. I am now an independent consultant and owner of GRC Database Information. I am the author of four books, "Building and Maintaining a European Direct Marketing Database" (1994) , "Global Source Book for Address Database Management" (1998, updated twice annually), "Practical International Data Management - A guide to working with global names and addresses" (2001) and "Better Data Quality From Your Webform - Effective international name and address Internet data collection" (2009)I am a charter member of the International Association for Information and Data Quality and am on the steering committee of the Global Address Data Association.
The reference work containing information about global name, address and postal code formats and ... more The reference work containing information about global name, address and postal code formats and other information required for successful international data management. An updated online version (free to use) is available as http://www.grcdi.nl/gsb/ .
This work offers advice on building and maintaining a database for European direct marketing purp... more This work offers advice on building and maintaining a database for European direct marketing purposes.
The Journal of Internet Banking and Commerce, 2003
The world is rich in cultural differences, so that localizing a web site involves more than just ... more The world is rich in cultural differences, so that localizing a web site involves more than just changing the language. In this article, Graham Rhind looks at the global advertising of one bank and checks to see whether its claims have been put into practice as regards to its web data collection forms.
An updated white paper produced in collaboration with Loqate, with practical advice for retailers... more An updated white paper produced in collaboration with Loqate, with practical advice for retailers looking to go global.
The reference work containing information about global name, address and postal code formats and ... more The reference work containing information about global name, address and postal code formats and other information required for successful international data management. An updated online version (free to use) is available as http://www.grcdi.nl/gsb/ .
This work offers advice on building and maintaining a database for European direct marketing purp... more This work offers advice on building and maintaining a database for European direct marketing purposes.
The Journal of Internet Banking and Commerce, 2003
The world is rich in cultural differences, so that localizing a web site involves more than just ... more The world is rich in cultural differences, so that localizing a web site involves more than just changing the language. In this article, Graham Rhind looks at the global advertising of one bank and checks to see whether its claims have been put into practice as regards to its web data collection forms.
An updated white paper produced in collaboration with Loqate, with practical advice for retailers... more An updated white paper produced in collaboration with Loqate, with practical advice for retailers looking to go global.
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