His thesis is on the relationships between store names and product brand names as brand signals. ... more His thesis is on the relationships between store names and product brand names as brand signals. His research interests also include marketing research methods and marketing science with particular emphasis to applications making use of covariance structure analysis. He has published in the Asia Pacific Journal of Marketing and Logistics, Marketing Intelligence & Planning and Journal of Database Marketing & Customer Strategy Management. He is a Highly Commended Award Winner at the Literati Network Awards for Excellence 2009. More information about the author can be found on his webpage http://andrea.vocino.name. Jason Buchanan is the Managing Director of Research Now's Asia Pacific region , and was responsible for establishing Research Now in Australia in 2005. In his 5+ years with Research Now both in the UK and in Australia , Jason has worked across a wide range of online market research projects, across a diverse portfolio of clients. Overall, Jason possesses over fifteen years commercial experience, seven of which have been fostered within the market research, marketing and advertising based industries. He holds a B.Bus (Marketing) from the Queensland University of Technology, is a full member of AMSRS and is on the AMSRS/AMSRO joint task force to develop guidelines to increase online research quality and standards in Australia.
His thesis is on the relationships between store names and product brand names as brand signals. ... more His thesis is on the relationships between store names and product brand names as brand signals. His research interests also include marketing research methods and marketing science with particular emphasis to applications making use of covariance structure analysis. He has published in the Asia Pacific Journal of Marketing and Logistics, Marketing Intelligence & Planning and Journal of Database Marketing & Customer Strategy Management. He is a Highly Commended Award Winner at the Literati Network Awards for Excellence 2009. More information about the author can be found on his webpage http://andrea.vocino.name. Jason Buchanan is the Managing Director of Research Now's Asia Pacific region , and was responsible for establishing Research Now in Australia in 2005. In his 5+ years with Research Now both in the UK and in Australia , Jason has worked across a wide range of online market research projects, across a diverse portfolio of clients. Overall, Jason possesses over fifteen years commercial experience, seven of which have been fostered within the market research, marketing and advertising based industries. He holds a B.Bus (Marketing) from the Queensland University of Technology, is a full member of AMSRS and is on the AMSRS/AMSRO joint task force to develop guidelines to increase online research quality and standards in Australia.
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Papers by Jason Buchanan