On the biotechnology battlefield, proponents try to sell the benefits of genetically modified foo... more On the biotechnology battlefield, proponents try to sell the benefits of genetically modified foods, and opponents try to sell the risks. Yet for both camps, oversimplified assumptions about consumers have lead to counter productive strategies and tactics. For instance, proponents assume the biotechnology issue will "blow over" and that good science sells, while opponents of assume that consumers want to
On the biotechnology battlefield, proponents try to sell the benefits of genetically modified foo... more On the biotechnology battlefield, proponents try to sell the benefits of genetically modified foods, and opponents try to sell the risks. Yet for both camps, oversimplified assumptions about consumers have lead to counter productive strategies and tactics. For instance, proponents assume the biotechnology issue will "blow over" and that good science sells, while opponents of assume that consumers want to
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