Zehra Kazim

Campaigns are usually conducted to achieve specific organizational purposes. Likewise public relations campaigns are established to solve the problems or improve the situations of the organizations. PR practitioners must understand the elements of public relations campaigns that consist of seven basic elements. First elements is situational analysis by researching. Next, establishing objectives to present the campaign outcomes. Then, identifying the target public in order to design the key messages and select appropriate media. After that defining a timetable to arrange campaign activities and allocating the realistic budgets. Finally, evaluating the accomplishment of a campaign in order to develop campaign in the next time. These elements provide campaign procedures so that PR practitioners can create public relations campaigns systematically. Successful campaigns are described in term of five characteristics: educational, engineering, enforcement, reinforcement and evaluation.

Children Rights and You, also known as CRY, is India-based non-governmental organization that work for the children rights and preservation. The CRY was founded in 1979 by Rippen Kapur, also owner of Air India. CRY is one of the leading non-governmental organizations in India with over 99 projects in 19 states. The head office of CRY is in Mumbai, while branches are in different other cities including Chennai, Mumbai, Kolkata, Bangalore, and Delhi. Since its origin, CRY is at the forefront of children rights advocacy and wellbeing in India.