Using content analysis, this paper examines the orientation of Australian coursework masters degr... more Using content analysis, this paper examines the orientation of Australian coursework masters degrees in marketing by analysing data collected from 38 university websites on the entry requirements, degree structure and research opportunities of the programs. The findings indicate that there appears to be an attempt to offer programs aiming at a range of “outcomes”, i.e. training for PhD, advanced studies in marketing, or accreditation for those in the industry. The diverse orientation of the degrees offered means that Australian institutions are potentially facing a challenge, targeting programs at different market segments.
The authors describe the plans to incorporate learner-centred teaching into a degree in hospitali... more The authors describe the plans to incorporate learner-centred teaching into a degree in hospitality management. The paper describes the traditional teaching process and its shortcomings and supports the introduction of learner-centred techniques to assist learners in learning to learn, and also to ensure that graduates of the course gain the skills and motivation to become lifelong learners. Some examples of specific techniques of
This paper discusses some of the equity issues relating to electronic education in general, and t... more This paper discusses some of the equity issues relating to electronic education in general, and the equity issue of access in particular.
This paper considers the recent literature into aspects of work-life interference including work-... more This paper considers the recent literature into aspects of work-life interference including work-life balance, and work family conflict, with specific reference to the hospitality industry. In most cases, recent research is examined, including the second author's, in progress DEd thesis, in order to draw upon the latest thoughts in this area. The different concepts are first defined, and then discussed, and this is followed by an examination of what policies organisations in the hospitality industry could put in place to reduce the effects of work-life interference.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014
Using a content analysis this paper examines entry requirements, degree structure and research op... more Using a content analysis this paper examines entry requirements, degree structure and research opportunities within Australian marketing masters degrees. The study identifies that there is wide variation in offerings, indicating that different degrees are striving to achieve ...
... king@vu.edu.au). Paul A. Whitelaw is Lecturer, School of Hospitality, Tourism and Marketing, ... more ... king@vu.edu.au). Paul A. Whitelaw is Lecturer, School of Hospitality, Tourism and Marketing, Faculty of Business and Law, Victoria University, PO Box 14428 MC, Melbourne, Victoria, Aus-tralia 8001 (E-mail: paul.whitelaw@vu.edu.au). ...
Using content analysis, this paper examines the orientation of Australian coursework masters degr... more Using content analysis, this paper examines the orientation of Australian coursework masters degrees in marketing by analysing data collected from 38 university websites on the entry requirements, degree structure and research opportunities of the programs. The findings indicate that there appears to be an attempt to offer programs aiming at a range of “outcomes”, i.e. training for PhD, advanced studies in marketing, or accreditation for those in the industry. The diverse orientation of the degrees offered means that Australian institutions are potentially facing a challenge, targeting programs at different market segments.
The authors describe the plans to incorporate learner-centred teaching into a degree in hospitali... more The authors describe the plans to incorporate learner-centred teaching into a degree in hospitality management. The paper describes the traditional teaching process and its shortcomings and supports the introduction of learner-centred techniques to assist learners in learning to learn, and also to ensure that graduates of the course gain the skills and motivation to become lifelong learners. Some examples of specific techniques of
This paper discusses some of the equity issues relating to electronic education in general, and t... more This paper discusses some of the equity issues relating to electronic education in general, and the equity issue of access in particular.
This paper considers the recent literature into aspects of work-life interference including work-... more This paper considers the recent literature into aspects of work-life interference including work-life balance, and work family conflict, with specific reference to the hospitality industry. In most cases, recent research is examined, including the second author's, in progress DEd thesis, in order to draw upon the latest thoughts in this area. The different concepts are first defined, and then discussed, and this is followed by an examination of what policies organisations in the hospitality industry could put in place to reduce the effects of work-life interference.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014
Using a content analysis this paper examines entry requirements, degree structure and research op... more Using a content analysis this paper examines entry requirements, degree structure and research opportunities within Australian marketing masters degrees. The study identifies that there is wide variation in offerings, indicating that different degrees are striving to achieve ...
... king@vu.edu.au). Paul A. Whitelaw is Lecturer, School of Hospitality, Tourism and Marketing, ... more ... king@vu.edu.au). Paul A. Whitelaw is Lecturer, School of Hospitality, Tourism and Marketing, Faculty of Business and Law, Victoria University, PO Box 14428 MC, Melbourne, Victoria, Aus-tralia 8001 (E-mail: paul.whitelaw@vu.edu.au). ...
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