Television (TV) cooking shows have evolved from focusing on educating to focusing on entertaining... more Television (TV) cooking shows have evolved from focusing on educating to focusing on entertaining, as well. At present, educational TV cooking shows focus on the transfer of cooking knowledge and skills, whereas edutainment TV cooking shows focus on entertaining their viewers. Both types of shows are ongoing success stories. However, little is known regarding the shows' links with the cooking and eating habits of their audiences. Therefore, the current study investigates the relationship between watching an educational or edutainment TV cooking show and one's cooking and eating habits. Given public health concerns regarding the decline in cooking behaviors and the simultaneous increase in caloric intake from food outside the home, this study suggests a promising intervention. The results of a cross-sectional survey in Belgium (n = 845) demonstrate that the audiences of educational and edutainment TV cooking shows do not overlap. Although there is little connection between watching specific shows and eating behavior, the connection between watching shows and cooking behaviors varies across gender and age lines. Behaviors also differ depending on whether the viewer is watching an educational or edutainment cooking show. For example, men of all ages appear to cook more often if they watch an educational show. However, only older men (above 38 years) seem to cook more often if they watch an edutainment TV show. The results demonstrate that the relationship between watching TV cooking shows and cooking habits warrants further investigation.
In the 20th century, women became more powerful and climbed into professional and managerial jobs... more In the 20th century, women became more powerful and climbed into professional and managerial jobs. These changes incited equality between men and women. This (r)evolution is also reflected in advertisements as various studies show that gender stereotyping (i.e., male dominance and female subordination) in advertisements has decreased. However, although women are no longer simply and solely depicted in the private sphere and in housewife roles, subtle and implicit gender stereotypes in advertisements are still common. The current study therefore explores the affective (ad-likeability) reactions of average consumers to those implicit gender stereotypes. In particular, an experimental study with 315 participants shows that people do not differ consistently in their preferences for either an implicitly a-stereotypical or stereotypical portrayal. Moreover, no gender nor age-related differences were found in preferences for stereotypical versus a-stereotypical gender stereotypes.
Previous studies on luxury consumption demonstrated that men spend large sums of money on luxury ... more Previous studies on luxury consumption demonstrated that men spend large sums of money on luxury brands to signal their mate value to women and, thus, increase their reproductive success. Although women also spend copious amounts of money on luxuries, research focusing on women's motives for luxury consumption is rather scarce. Relying on costly signaling and intrasexual competition theory, the goal of the current study was to test whether female intrasexual competition in a mate attraction context triggers women's spending on luxuries. The results of the first experiment reveal that an intrasexual competition context enhances women's preferences for attractiveness enhancing, but not for non-attractiveness related luxuries such as a smartphone. This finding indicates that women may use luxury consumption as a self-promotion strategy during within-sex competitions, as these luxuries improve their advantages against same-sex rivals for mates. A follow-up study shows that compared to women who do not consume luxuries, women who do so are perceived as more attractive, flirty, young, ambitious, sexy, and less loyal, mature and smart by other women. These results suggest that luxury consumption may provide information about a women's willingness to engage in sex, as well as her views about other women, and consequently, her success in intrasexual competitions.
Television (TV) cooking shows have evolved from focusing on educating to focusing on entertaining... more Television (TV) cooking shows have evolved from focusing on educating to focusing on entertaining, as well. At present, educational TV cooking shows focus on the transfer of cooking knowledge and skills, whereas edutainment TV cooking shows focus on entertaining their viewers. Both types of shows are ongoing success stories. However, little is known regarding the shows' links with the cooking and eating habits of their audiences. Therefore, the current study investigates the relationship between watching an educational or edutainment TV cooking show and one's cooking and eating habits. Given public health concerns regarding the decline in cooking behaviors and the simultaneous increase in caloric intake from food outside the home, this study suggests a promising intervention. The results of a cross-sectional survey in Belgium (n = 845) demonstrate that the audiences of educational and edutainment TV cooking shows do not overlap. Although there is little connection between watching specific shows and eating behavior, the connection between watching shows and cooking behaviors varies across gender and age lines. Behaviors also differ depending on whether the viewer is watching an educational or edutainment cooking show. For example, men of all ages appear to cook more often if they watch an educational show. However, only older men (above 38 years) seem to cook more often if they watch an edutainment TV show. The results demonstrate that the relationship between watching TV cooking shows and cooking habits warrants further investigation.
In the 20th century, women became more powerful and climbed into professional and managerial jobs... more In the 20th century, women became more powerful and climbed into professional and managerial jobs. These changes incited equality between men and women. This (r)evolution is also reflected in advertisements as various studies show that gender stereotyping (i.e., male dominance and female subordination) in advertisements has decreased. However, although women are no longer simply and solely depicted in the private sphere and in housewife roles, subtle and implicit gender stereotypes in advertisements are still common. The current study therefore explores the affective (ad-likeability) reactions of average consumers to those implicit gender stereotypes. In particular, an experimental study with 315 participants shows that people do not differ consistently in their preferences for either an implicitly a-stereotypical or stereotypical portrayal. Moreover, no gender nor age-related differences were found in preferences for stereotypical versus a-stereotypical gender stereotypes.
Previous studies on luxury consumption demonstrated that men spend large sums of money on luxury ... more Previous studies on luxury consumption demonstrated that men spend large sums of money on luxury brands to signal their mate value to women and, thus, increase their reproductive success. Although women also spend copious amounts of money on luxuries, research focusing on women's motives for luxury consumption is rather scarce. Relying on costly signaling and intrasexual competition theory, the goal of the current study was to test whether female intrasexual competition in a mate attraction context triggers women's spending on luxuries. The results of the first experiment reveal that an intrasexual competition context enhances women's preferences for attractiveness enhancing, but not for non-attractiveness related luxuries such as a smartphone. This finding indicates that women may use luxury consumption as a self-promotion strategy during within-sex competitions, as these luxuries improve their advantages against same-sex rivals for mates. A follow-up study shows that compared to women who do not consume luxuries, women who do so are perceived as more attractive, flirty, young, ambitious, sexy, and less loyal, mature and smart by other women. These results suggest that luxury consumption may provide information about a women's willingness to engage in sex, as well as her views about other women, and consequently, her success in intrasexual competitions.
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