Istanbul University 2nd International Symposium: Communication in the Millennium, 2004
Today, there are lots of radio stations in Turkey broadcasting locally, nationally and even inter... more Today, there are lots of radio stations in Turkey broadcasting locally, nationally and even internationally by means of highly developed communication technology. Most of them are commercial ones and they evaluate the expectations of their audiences while also considering their institutional benefits. However, the mission of many radio stations is also to offer public service programming. University radios do not have advertisement income, finance themselves by the university budget and do not make payments for their human resources because academic staff and students work voluntarily. This organizational structure determines the broadcasting content and broadcasting perspective. It is observed that university radios form their contents including programmes, which perform the primarily functions of informing and educating, in contrast to content that is filled with entertainment and music that commercial radios use to get high ratings. However contrary to the commercial radios, the success of the university radios in meeting the expectations of their more specific target audiences, consisting mostly of university students, is an important problem to be solved in this study. This study, by means of a case study focussing on Radyo Kampus Ege, the local radio of Ege University, is an attempt to find out the necessities of a university radio in order to respond to the expectations of the audience and to achieve harmony between institutional aims and the demands of the audience.
Istanbul University 2nd International Symposium: Communication in the Millennium, 2004
Today, there are lots of radio stations in Turkey broadcasting locally, nationally and even inter... more Today, there are lots of radio stations in Turkey broadcasting locally, nationally and even internationally by means of highly developed communication technology. Most of them are commercial ones and they evaluate the expectations of their audiences while also considering their institutional benefits. However, the mission of many radio stations is also to offer public service programming. University radios do not have advertisement income, finance themselves by the university budget and do not make payments for their human resources because academic staff and students work voluntarily. This organizational structure determines the broadcasting content and broadcasting perspective. It is observed that university radios form their contents including programmes, which perform the primarily functions of informing and educating, in contrast to content that is filled with entertainment and music that commercial radios use to get high ratings. However contrary to the commercial radios, the success of the university radios in meeting the expectations of their more specific target audiences, consisting mostly of university students, is an important problem to be solved in this study. This study, by means of a case study focussing on Radyo Kampus Ege, the local radio of Ege University, is an attempt to find out the necessities of a university radio in order to respond to the expectations of the audience and to achieve harmony between institutional aims and the demands of the audience.
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It is observed that university radios form their contents including programmes, which perform the primarily functions of informing and educating, in contrast to content that is filled with entertainment and music that commercial radios use to get high ratings. However contrary to the commercial radios, the success of the university radios in meeting the expectations of their more specific target audiences, consisting mostly of university students, is an important problem to be solved in this study.
This study, by means of a case study focussing on Radyo Kampus Ege, the local radio of Ege University, is an attempt to find out the necessities of a university radio in order to respond to the expectations of the audience and to achieve harmony between institutional aims and the demands of the audience.
It is observed that university radios form their contents including programmes, which perform the primarily functions of informing and educating, in contrast to content that is filled with entertainment and music that commercial radios use to get high ratings. However contrary to the commercial radios, the success of the university radios in meeting the expectations of their more specific target audiences, consisting mostly of university students, is an important problem to be solved in this study.
This study, by means of a case study focussing on Radyo Kampus Ege, the local radio of Ege University, is an attempt to find out the necessities of a university radio in order to respond to the expectations of the audience and to achieve harmony between institutional aims and the demands of the audience.