International Journal of Heritage, Tourism and Hospitality, 2021
This study aims to identify the concept of yield management in the food and beverage department i... more This study aims to identify the concept of yield management in the food and beverage department in the hotels and explore the obstacles that may face Food and beverage yield management implementing in five-star hotels in greater Cairo and its effect on the profitability of the department. A qualitative approach was adopted in this research based on structured interviews, the employed sampling type in this study is non-probability and purposive. Many definitions were explored by the expertise and many obstacles may face the implementing yield management practices in F & B department in five-star hotels in greater Cairo has been discovered and showed a great influence on the profitability of the department, many recommendations were advised at the end of the research. Future research, more research is required to investigate the practices of food and beverage yield management and to find out the more obstacles facing implementing yield management.
International Journal of Heritage, Tourism and Hospitality, 2021
Research on applying the Yield Management concept to restaurants has been growing since the term ... more Research on applying the Yield Management concept to restaurants has been growing since the term Restaurant Yield Management (RYM) was first investigated in the late nineties. This study presents a comprehensive review of the effect of yield management implementation on the profitability of food and beverage sections at five-star hotels in Greater Cairo. The study aims to maximize the revenue in restaurants by applying RYM. The quantitative approach employing an online structured questionnaire was used. The employed sampling type in this study is total population sample, nonprobability and purposive. The total distributed questionnaire was one hundred seventy questionnaires and the number of returned and valid questionnaires for analysis is one hundred fifty with the response rate was (88.23%). The findings indicate that pricing significantly affects profitability. Also, competition significantly affects profitability. On the contrary, the other (six) variables of yield management w...
International Journal of Heritage, Tourism and Hospitality, 2021
This study aims to identify the concept of yield management in the food and beverage department i... more This study aims to identify the concept of yield management in the food and beverage department in the hotels and explore the obstacles that may face Food and beverage yield management implementing in five-star hotels in greater Cairo and its effect on the profitability of the department. A qualitative approach was adopted in this research based on structured interviews, the employed sampling type in this study is non-probability and purposive. Many definitions were explored by the expertise and many obstacles may face the implementing yield management practices in F & B department in five-star hotels in greater Cairo has been discovered and showed a great influence on the profitability of the department, many recommendations were advised at the end of the research. Future research, more research is required to investigate the practices of food and beverage yield management and to find out the more obstacles facing implementing yield management.
International Journal of Heritage, Tourism and Hospitality, 2021
Research on applying the Yield Management concept to restaurants has been growing since the term ... more Research on applying the Yield Management concept to restaurants has been growing since the term Restaurant Yield Management (RYM) was first investigated in the late nineties. This study presents a comprehensive review of the effect of yield management implementation on the profitability of food and beverage sections at five-star hotels in Greater Cairo. The study aims to maximize the revenue in restaurants by applying RYM. The quantitative approach employing an online structured questionnaire was used. The employed sampling type in this study is total population sample, nonprobability and purposive. The total distributed questionnaire was one hundred seventy questionnaires and the number of returned and valid questionnaires for analysis is one hundred fifty with the response rate was (88.23%). The findings indicate that pricing significantly affects profitability. Also, competition significantly affects profitability. On the contrary, the other (six) variables of yield management w...
Uploads