PurposeThe purpose of this paper is to analyze the bidirectional relationship between corporate s... more PurposeThe purpose of this paper is to analyze the bidirectional relationship between corporate social responsibility (CSR) practices and innovation according to the resource‐based theory.Design/methodology/approachBased on a sample formed by companies with investments in R&D for the 2003‐2007 period worldwide, a bidirectional model is defined, one model in which the innovation realized by companies is a function of CSR practices, activity sector, firm size and risk, and another model in which CSR practices are a function of innovation, activity sector, firm size and risk.FindingsThe results of both models show that the bidirectional relationship between the two strategic decisions is negative. However, the effect of the sustainable practices undertaken by those companies listed on the Dow Jones Sustainability Index on innovative efforts is statistically less significant. It was also found that this type of investment takes three years to show its value added in CSR practices and th...
The present paper aims to analyze how sustainability practices were introduced in two supply chai... more The present paper aims to analyze how sustainability practices were introduced in two supply chain of Brazilian cases. Thus, it is used the ‘Strategic Orientation’ perspective as main category. It was conducted a qualitative research using basically four criteria of analysis. The findings demonstrate that each company have dedication for the Triple Bottom Line as well as for the supply chain management (SCM). However, related to SCM it is incipient the practices about integration and cooperation. The contribution of each case are based on new theoretical inputs which should to facilitate a deepen approach on the sustainable supply chain concept.
PurposeThe purpose of this paper is to analyze the bidirectional relationship between corporate s... more PurposeThe purpose of this paper is to analyze the bidirectional relationship between corporate social responsibility (CSR) practices and innovation according to the resource‐based theory.Design/methodology/approachBased on a sample formed by companies with investments in R&D for the 2003‐2007 period worldwide, a bidirectional model is defined, one model in which the innovation realized by companies is a function of CSR practices, activity sector, firm size and risk, and another model in which CSR practices are a function of innovation, activity sector, firm size and risk.FindingsThe results of both models show that the bidirectional relationship between the two strategic decisions is negative. However, the effect of the sustainable practices undertaken by those companies listed on the Dow Jones Sustainability Index on innovative efforts is statistically less significant. It was also found that this type of investment takes three years to show its value added in CSR practices and th...
The present paper aims to analyze how sustainability practices were introduced in two supply chai... more The present paper aims to analyze how sustainability practices were introduced in two supply chain of Brazilian cases. Thus, it is used the ‘Strategic Orientation’ perspective as main category. It was conducted a qualitative research using basically four criteria of analysis. The findings demonstrate that each company have dedication for the Triple Bottom Line as well as for the supply chain management (SCM). However, related to SCM it is incipient the practices about integration and cooperation. The contribution of each case are based on new theoretical inputs which should to facilitate a deepen approach on the sustainable supply chain concept.
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