This article is based on the conceptual theoretical model developed in Part 1 of this series of a... more This article is based on the conceptual theoretical model developed in Part 1 of this series of articles. The objective of this research is to identify female apparel consumer market segments on the basis of differentiating lifestyles, shopping orientation, cultural consciousness, store patronage and demographics. These profiles are discussed in full and the implications thereof for retailers, marketers and researchers are highlighted. A new conceptual model is proposed and recommendations are made for further research. Opsomming Hierdie artikel word gebaseer op die konseptuele teoretiese model wat reeds in Deel 1 van hierdie artikelreeks ontwikkel is. Die doel van hierdie navorsing is om marksegmente van vroue klere-kopers te identifiseer na aanleiding van hulle lewenstyle, kooporiëntasie, kulturele bewustheid, winkelvoorkeurgedrag en demografie. Hierdie profiele word volledig beskryf en die implikasies van die verskillende profiele vir kleinhandelaars, bemarkers en navorsers word ...
Social marketers play a pivotal role in influencing consumer's food choices, which ultimately... more Social marketers play a pivotal role in influencing consumer's food choices, which ultimately contribute to healthier societies. In 2005, approximately 1.6 billion people worldwide, and 50% of the South African population, were classified as overweight. These numbers are escalating together with health related illnesses. The aim of this study was to investigate the relationship between self-concept, self-efficacy, emotional state, weight perception and food choice within Generation Y, a coveted consumer segment, regarded as trendsetters and early-adopters. An ex post facto research design and a self-administered questionnaire were utilized. The main findings include significant relationships between emotional state and food choice as well as weight perception and self-concept. The significance of this study lies in the expansion of knowledge regarding food choice behaviour of Generation Y and recommendations made to social marketers based on relationships found.
ABSTRACT Orientation: The dire educational situation in South Africa has urged researchers to inv... more ABSTRACT Orientation: The dire educational situation in South Africa has urged researchers to investigate predictors of sustained student success. Research purpose: To investigate to what extent an Emotional Intelligence (EI) intervention impacts the level of EI, and critical psychological resources (affect balance, cognitive thought-pattern strategies as a sub-component of self-leadership, perceived stress and academic self-efficacy) necessary for student success. Motivation for the study: Non-cognitive personal resources (such as EI) may indirectly contribute to student success. Research design, approach and method: A controlled experimental research design was conducted to test the effect of an EI developmental intervention on affect balance, academic self-efficacy, cognitive thought-pattern strategies, and perceived stress, using a sample of first-year students (n=114). Main findings: Limited support of the utility of the intervention to increase EI emerged; whilst stronger support emerged that academic self-efficacy was affected by the intervention. No direct empirical support for the impact of increased EI on the other measured psychological resources was obtained, although some trends in the data could be observed. Practical / managerial implications: Investments in EI developmental interventions as part of student-support initiatives should be further investigated to sufficiently justify its potential to influence sustained student success. Contribution / value-add: The results of this study lay a foundation that suggest EI could be malleable and influence academic self-efficacy. More research is necessary regarding supplementary teaching and learning initiatives focused on non-cognitive personal resources, which are complementary to the academic offering at tertiary institutions, with the hope of increasing student success rates.
Journal of Family Ecology and Consumer Sciences /Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, 2010
Page 1. Apparel shopping orientation: Two decades of research ISSN 0378-5254 Journal of Family Ec... more Page 1. Apparel shopping orientation: Two decades of research ISSN 0378-5254 Journal of Family Ecology and Consumer Sciences, Vol 29, 2001 72 Apparel shopping orientation: Two decades of research Elizabeth M Visser and Ronel du Preez OPSOMMING ...
This article is based on the conceptual theoretical model developed in Part 1 of this series of a... more This article is based on the conceptual theoretical model developed in Part 1 of this series of articles. The objective of this research is to identify female apparel consumer market segments on the basis of differentiating lifestyles, shopping orientation, cultural consciousness, store patronage and demographics. These profiles are discussed in full and the implications thereof for retailers, marketers and researchers are highlighted. A new conceptual model is proposed and recommendations are made for further research. Opsomming Hierdie artikel word gebaseer op die konseptuele teoretiese model wat reeds in Deel 1 van hierdie artikelreeks ontwikkel is. Die doel van hierdie navorsing is om marksegmente van vroue klere-kopers te identifiseer na aanleiding van hulle lewenstyle, kooporiëntasie, kulturele bewustheid, winkelvoorkeurgedrag en demografie. Hierdie profiele word volledig beskryf en die implikasies van die verskillende profiele vir kleinhandelaars, bemarkers en navorsers word ...
Social marketers play a pivotal role in influencing consumer's food choices, which ultimately... more Social marketers play a pivotal role in influencing consumer's food choices, which ultimately contribute to healthier societies. In 2005, approximately 1.6 billion people worldwide, and 50% of the South African population, were classified as overweight. These numbers are escalating together with health related illnesses. The aim of this study was to investigate the relationship between self-concept, self-efficacy, emotional state, weight perception and food choice within Generation Y, a coveted consumer segment, regarded as trendsetters and early-adopters. An ex post facto research design and a self-administered questionnaire were utilized. The main findings include significant relationships between emotional state and food choice as well as weight perception and self-concept. The significance of this study lies in the expansion of knowledge regarding food choice behaviour of Generation Y and recommendations made to social marketers based on relationships found.
ABSTRACT Orientation: The dire educational situation in South Africa has urged researchers to inv... more ABSTRACT Orientation: The dire educational situation in South Africa has urged researchers to investigate predictors of sustained student success. Research purpose: To investigate to what extent an Emotional Intelligence (EI) intervention impacts the level of EI, and critical psychological resources (affect balance, cognitive thought-pattern strategies as a sub-component of self-leadership, perceived stress and academic self-efficacy) necessary for student success. Motivation for the study: Non-cognitive personal resources (such as EI) may indirectly contribute to student success. Research design, approach and method: A controlled experimental research design was conducted to test the effect of an EI developmental intervention on affect balance, academic self-efficacy, cognitive thought-pattern strategies, and perceived stress, using a sample of first-year students (n=114). Main findings: Limited support of the utility of the intervention to increase EI emerged; whilst stronger support emerged that academic self-efficacy was affected by the intervention. No direct empirical support for the impact of increased EI on the other measured psychological resources was obtained, although some trends in the data could be observed. Practical / managerial implications: Investments in EI developmental interventions as part of student-support initiatives should be further investigated to sufficiently justify its potential to influence sustained student success. Contribution / value-add: The results of this study lay a foundation that suggest EI could be malleable and influence academic self-efficacy. More research is necessary regarding supplementary teaching and learning initiatives focused on non-cognitive personal resources, which are complementary to the academic offering at tertiary institutions, with the hope of increasing student success rates.
Journal of Family Ecology and Consumer Sciences /Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, 2010
Page 1. Apparel shopping orientation: Two decades of research ISSN 0378-5254 Journal of Family Ec... more Page 1. Apparel shopping orientation: Two decades of research ISSN 0378-5254 Journal of Family Ecology and Consumer Sciences, Vol 29, 2001 72 Apparel shopping orientation: Two decades of research Elizabeth M Visser and Ronel du Preez OPSOMMING ...
Uploads
Papers by Ronel Du Preez