ONLINE AND OFFLINE SHOPPING BEHAVIOUR IN INDIAN MARKET, 2018
Advancing technologies and forthcoming new business ideas develop new opportunities and new custo... more Advancing technologies and forthcoming new business ideas develop new opportunities and new customer experiences. The consumers in the Indian market are overly stocked with variety of shopping options both online and offline. Online shopping comes with the maximum charm alluring many customers. On the other hand, it comes with its own drawbacks such as transaction fraud, product quality dissatisfaction, etc. Retail shopping is clouded with time consumption but offers real-time product testing and witnessing. This study will highlight the impact of both the online and offline shopping on Indian consumers. For this purpose, a thorough study of the two approaches to shopping as well as their effect on the consumers’ behavior has been done.
The analysis of a drinking-water market in Ukraine has been conducted, what allowed to find out i... more The analysis of a drinking-water market in Ukraine has been conducted, what allowed to find out its basic trends, consumer motivations related to a purchase and consumption of water, as well as to segment the market on the basis of psychological сriteria.
In the article it has been studied the image perception of "Zhvchyk”, which is affected by its su... more In the article it has been studied the image perception of "Zhvchyk”, which is affected by its sub-brands images and the one of parent brand "Obolon". It has been defined the consumer perception in relation to position of "Zhyvchyk" brand in its product category
In the paper I am exploring the opportunities and challenges for a knowledge-based industry from ... more In the paper I am exploring the opportunities and challenges for a knowledge-based industry from an emerging market, in particular an Aircraft industry in Ukraine, to develop globally. While analyzing the major factors that affect the internationalization of the industry chosen, it was revealed that Ukraine has strong basic and developed factors, such as unique technologies, skilled labor, extensive experience in aircraft design and construction, developed cluster of related and supporting industries. At the same time the industry faces unfavorable demand conditions in the domestic market what makes it to develop international cooperation and go more actively to international markets. Among the major determinants affecting the industry's international opportunities, the following have been revealed and explained: strategy setting, financial issues, legislation affecting the industry, innovations, and partnerships within and outside the industry.
ONLINE AND OFFLINE SHOPPING BEHAVIOUR IN INDIAN MARKET, 2018
Advancing technologies and forthcoming new business ideas develop new opportunities and new custo... more Advancing technologies and forthcoming new business ideas develop new opportunities and new customer experiences. The consumers in the Indian market are overly stocked with variety of shopping options both online and offline. Online shopping comes with the maximum charm alluring many customers. On the other hand, it comes with its own drawbacks such as transaction fraud, product quality dissatisfaction, etc. Retail shopping is clouded with time consumption but offers real-time product testing and witnessing. This study will highlight the impact of both the online and offline shopping on Indian consumers. For this purpose, a thorough study of the two approaches to shopping as well as their effect on the consumers’ behavior has been done.
The analysis of a drinking-water market in Ukraine has been conducted, what allowed to find out i... more The analysis of a drinking-water market in Ukraine has been conducted, what allowed to find out its basic trends, consumer motivations related to a purchase and consumption of water, as well as to segment the market on the basis of psychological сriteria.
In the article it has been studied the image perception of "Zhvchyk”, which is affected by its su... more In the article it has been studied the image perception of "Zhvchyk”, which is affected by its sub-brands images and the one of parent brand "Obolon". It has been defined the consumer perception in relation to position of "Zhyvchyk" brand in its product category
In the paper I am exploring the opportunities and challenges for a knowledge-based industry from ... more In the paper I am exploring the opportunities and challenges for a knowledge-based industry from an emerging market, in particular an Aircraft industry in Ukraine, to develop globally. While analyzing the major factors that affect the internationalization of the industry chosen, it was revealed that Ukraine has strong basic and developed factors, such as unique technologies, skilled labor, extensive experience in aircraft design and construction, developed cluster of related and supporting industries. At the same time the industry faces unfavorable demand conditions in the domestic market what makes it to develop international cooperation and go more actively to international markets. Among the major determinants affecting the industry's international opportunities, the following have been revealed and explained: strategy setting, financial issues, legislation affecting the industry, innovations, and partnerships within and outside the industry.
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Papers by Sergiy Spivakovskyy
alluring many customers. On the other hand, it comes with its own drawbacks such as transaction fraud, product quality dissatisfaction, etc. Retail shopping is clouded with time consumption but offers real-time product testing and witnessing. This study will highlight the impact of both the online and offline shopping on Indian consumers. For this purpose, a thorough study of the two approaches to shopping as well as their effect on the consumers’ behavior has been done.
alluring many customers. On the other hand, it comes with its own drawbacks such as transaction fraud, product quality dissatisfaction, etc. Retail shopping is clouded with time consumption but offers real-time product testing and witnessing. This study will highlight the impact of both the online and offline shopping on Indian consumers. For this purpose, a thorough study of the two approaches to shopping as well as their effect on the consumers’ behavior has been done.