USV Annals of Economics and Public Administration, 2016
Bangladesh is lower middle income oriented country (LMIC) in South Asia where sachet product has ... more Bangladesh is lower middle income oriented country (LMIC) in South Asia where sachet product has become more popular than other scaling products. SPIN selling is an approach of consultative selling or presenting an offer to the potential clients considering their pain-points using a powerful questioning process. This study attempts to find out the reasons of gaining popularity of sachet product in Bangladesh. SPIN Selling concept is the age-old concept used in this respect. A sample size of 120 was collected from the salespeople of 15 different companies that are co-integrated sachet product in their product line. A self-administered questionnaire is applied for data collection and This study reveals hat the existence of the applicability of SPIN concept in a moderate format in Bangladesh. The findings of the study postulate that in Bangladesh, sachet product is introduced as follower product and it will be helpful for the marketing executives, R&D officers or decision makers of con...
Cybercrime becomes costlier than physical crime in developed economies. As a result, it has becom... more Cybercrime becomes costlier than physical crime in developed economies. As a result, it has become the top priority in governance issues in financial institutions. As a developing nation in Bangladesh, the banking sector faces multi-dimensional challenges to adopt IT applications in banking with cybercrime. The paper examines what the banking industry faces cyber security risks and how the board members contribute to identify and mitigate the risk. Through an in-depth interview among the directors of commercial banks in Bangladesh, we identified the possible cyber risk and prepared the risk profile describing the sources, implications, severity of impact, likelihood of occurrence and ranked them. The result shows that the IT governance risk, IT investment risk, and information risk are most critical among the significant cyber security risks. The results of the study have important implications for both corporate boards and policymakers.
USV Annals of Economics and Public Administration, 2016
Bangladesh is lower middle income oriented country (LMIC) in South Asia where sachet product has ... more Bangladesh is lower middle income oriented country (LMIC) in South Asia where sachet product has become more popular than other scaling products. SPIN selling is an approach of consultative selling or presenting an offer to the potential clients considering their pain-points using a powerful questioning process. This study attempts to find out the reasons of gaining popularity of sachet product in Bangladesh. SPIN Selling concept is the age-old concept used in this respect. A sample size of 120 was collected from the salespeople of 15 different companies that are co-integrated sachet product in their product line. A self-administered questionnaire is applied for data collection and This study reveals hat the existence of the applicability of SPIN concept in a moderate format in Bangladesh. The findings of the study postulate that in Bangladesh, sachet product is introduced as follower product and it will be helpful for the marketing executives, R&D officers or decision makers of con...
Cybercrime becomes costlier than physical crime in developed economies. As a result, it has becom... more Cybercrime becomes costlier than physical crime in developed economies. As a result, it has become the top priority in governance issues in financial institutions. As a developing nation in Bangladesh, the banking sector faces multi-dimensional challenges to adopt IT applications in banking with cybercrime. The paper examines what the banking industry faces cyber security risks and how the board members contribute to identify and mitigate the risk. Through an in-depth interview among the directors of commercial banks in Bangladesh, we identified the possible cyber risk and prepared the risk profile describing the sources, implications, severity of impact, likelihood of occurrence and ranked them. The result shows that the IT governance risk, IT investment risk, and information risk are most critical among the significant cyber security risks. The results of the study have important implications for both corporate boards and policymakers.
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