In the present day world, life has become more complex and competitive; people are under more str... more In the present day world, life has become more complex and competitive; people are under more stress than before because of lifestyle leading to various diseases at an early age. The vast field of Ayurveda is gaining popularity across the world because of its amazing therapeutic values. Consumers are demanding more herbal and organic products across different categories of personal and home care. Patanjali Ayurveda Ltd. is one of the new entrants in the Ayurvedic and herbal FMCG sector, but has already created waves across the country, giving tough competition to the established multinational corporations. This research highlights the perception of consumers towards Patanjali products. A total of 150 respondents were surveyed to explore various factors influencing consumers' purchase for Patanjali products, and the overall attitude towards strategies implemented by Patanjali Ayurveda. The study findings showed that product quality, brand image, and trust are the most important factors influencing consumers' decision making in selecting Patanjali products. Association of the name of Baba Ramdev is also influencing sales of Patanjali. However, results revealed the average satisfaction from Patanjali products.
International Journal of Education Economics and Development, 2021
The aim of the study was to explore the career aspirations of 547 university students of undergra... more The aim of the study was to explore the career aspirations of 547 university students of undergraduate management program in Delhi and NCR of India so that the future career development activities could be aligned better. In the first phase, the impact of gender behaviour on level and area of career aspiration was studied whereas in the second phase, influencing factors effecting career aspirations of youth were studied. In the third phase of the study, an effort to identify the volume of focus of the students towards entrepreneurship as career choice was done. In the last phase, relationship between level of career aspirations and academic performance of students was studied. Statistical methods like central tendency, correlations, and inferential statistics were used to understand relationships between study variables. There was a minimal positive relationship between career level expectations and student's academic performance. The findings suggest that students have high career ambitions but are not at a reasonable level and also showed relatively low academic performance. Policymakers can develop the policies to create conducive environment for the youth of the country and their aspirations.
Every business organization takes inputs from society. Therefore it becomes a responsibility of t... more Every business organization takes inputs from society. Therefore it becomes a responsibility of the business organization to give 'something' in return to the society. It has been observed that the organizations are finding ways of 'doing good' for society. Cause Related Marketing is one of them. A worthy cause has been a considerable factor for 'doing well' for many of the marketers. In India some companies have actively initiated the process of associating their brands with a cause. The study is an attempt of understanding the cause related marketing practices & their influence in FMCG products in India. The study aims at understanding the perception of 'young' Indian consumers towards the concept of cause related marketing. This research helps in identifying the different dimensions of cause related marketing and its significance for young buyers of FMCG brands.200 respondents of younger age were personally contacted and data was analyzed to meet t...
The objectives of writing this paper is to study the current practices related to the various was... more The objectives of writing this paper is to study the current practices related to the various waste management initiatives taken in India for human wellbeing. The other purpose is to provide some suggestions and recommendations to improve the waste management practices in Indian towns. This paper is based on secondary research. Existing reports related to waste management and recommendations of planners/NGOs/consultants/government accountability agencies/key industry experts/ for improving the system are studied. It offers deep knowledge about the various waste management initiatives in India and find out the scope for improvement in the management of waste for the welfare of the society. The paper attempts to understand the important role played by the formal sector engaged in waste management in our country. This work is original and could be further extended.
ZENITH International Journal of Business Economics & Management Research, 2013
Information Technology has revolutionized the working environment and has brought a tremendous im... more Information Technology has revolutionized the working environment and has brought a tremendous impact in industries, corporate, government sector, telecommunication etc. Almost every business today requires a role of IT and it makes the work a lot simpler. IT enabled computers, handheld devices; phones are used by companies to gather information quickly without any manual efforts. IT provides businesses with four sets of core services to help execute the business strategy. These four core services are broken into business process automation, providing information, connecting with customers, and productivity tools. Sales Automation tools are used in the snack food business by leading FMCG companies. The research is an attempt to evaluate the effectiveness of Sales Force Automation systems in the FMCG sector. The study also covers acceptance of the retailers, distributors and sales representatives for quick application of the modern device.
In the present day world, life has become more complex and competitive; people are under more str... more In the present day world, life has become more complex and competitive; people are under more stress than before because of lifestyle leading to various diseases at an early age. The vast field of Ayurveda is gaining popularity across the world because of its amazing therapeutic values. Consumers are demanding more herbal and organic products across different categories of personal and home care. Patanjali Ayurveda Ltd. is one of the new entrants in the Ayurvedic and herbal FMCG sector, but has already created waves across the country, giving tough competition to the established multinational corporations. This research highlights the perception of consumers towards Patanjali products. A total of 150 respondents were surveyed to explore various factors influencing consumers' purchase for Patanjali products, and the overall attitude towards strategies implemented by Patanjali Ayurveda. The study findings showed that product quality, brand image, and trust are the most important f...
Problem statement: As we continue to ride out of the current economic recession, employee engagem... more Problem statement: As we continue to ride out of the current economic recession, employee engagement has become a critical business issue for the organization. It is tough time for Thomson Press to enhance its position as leader in printing industry and stay ahead of competition. Key challenges include identifying the areas of improvement and engaging each and every employee of the organization at an individual level so that everyone benefits-the business, the environment and the workforce. Approach: In order to meet the challenges and to sustain its leadership in the market, Thomson has taken a new initiative “Vaarta-an Employee Engagement survey”. To ensure the objectivity of this process and maintain the confidentiality of the responses, Thomson appointed “hrcraft business consultancy”, an external agency which specializes in conducting such surveys for many reputed organizations. Results: The survey identified areas of strength and weakness of the organization to assess levels of employee engagement and set new priorities for its employees and customer services. It helps officers and managers to gain useful insights, on how their team members engage with their team and then to take specific actions to address areas of concern. Equally, senior leadership will get insights on application of policy of the organization to enhance their motivation and drive. Conclusion: The objective of writing this case is to gain insight into the human resource practices being adopted at Thomson Press. This case described a new initiative-“Vaarta”, which will facilitate the organization through engagement of its employees into a high performance workforce during recession period. This will make a significant contribution to improvements in levels of customer satisfaction and business growth. It will help individual officers and managers in identifying specific and positive action steps towards engaging their team and thereby, enhancing and sustaining business performance.
International Journal of Education Economics and Development
The aim of the study was to explore the career aspirations of 547 university students of undergra... more The aim of the study was to explore the career aspirations of 547 university students of undergraduate management program in Delhi and NCR of India so that the future career development activities could be aligned better. In the first phase, the impact of gender behaviour on level and area of career aspiration was studied whereas in the second phase, influencing factors effecting career aspirations of youth were studied. In the third phase of the study, an effort to identify the volume of focus of the students towards entrepreneurship as career choice was done. In the last phase, relationship between level of career aspirations and academic performance of students was studied. Statistical methods like central tendency, correlations, and inferential statistics were used to understand relationships between study variables. There was a minimal positive relationship between career level expectations and student's academic performance. The findings suggest that students have high career ambitions but are not at a reasonable level and also showed relatively low academic performance. Policymakers can develop the policies to create conducive environment for the youth of the country and their aspirations.
In the present day world, life has become more complex and competitive; people are under more str... more In the present day world, life has become more complex and competitive; people are under more stress than before because of lifestyle leading to various diseases at an early age. The vast field of Ayurveda is gaining popularity across the world because of its amazing therapeutic values. Consumers are demanding more herbal and organic products across different categories of personal and home care. Patanjali Ayurveda Ltd. is one of the new entrants in the Ayurvedic and herbal FMCG sector, but has already created waves across the country, giving tough competition to the established multinational corporations. This research highlights the perception of consumers towards Patanjali products. A total of 150 respondents were surveyed to explore various factors influencing consumers' purchase for Patanjali products, and the overall attitude towards strategies implemented by Patanjali Ayurveda. The study findings showed that product quality, brand image, and trust are the most important factors influencing consumers' decision making in selecting Patanjali products. Association of the name of Baba Ramdev is also influencing sales of Patanjali. However, results revealed the average satisfaction from Patanjali products.
International Journal of Education Economics and Development, 2021
The aim of the study was to explore the career aspirations of 547 university students of undergra... more The aim of the study was to explore the career aspirations of 547 university students of undergraduate management program in Delhi and NCR of India so that the future career development activities could be aligned better. In the first phase, the impact of gender behaviour on level and area of career aspiration was studied whereas in the second phase, influencing factors effecting career aspirations of youth were studied. In the third phase of the study, an effort to identify the volume of focus of the students towards entrepreneurship as career choice was done. In the last phase, relationship between level of career aspirations and academic performance of students was studied. Statistical methods like central tendency, correlations, and inferential statistics were used to understand relationships between study variables. There was a minimal positive relationship between career level expectations and student's academic performance. The findings suggest that students have high career ambitions but are not at a reasonable level and also showed relatively low academic performance. Policymakers can develop the policies to create conducive environment for the youth of the country and their aspirations.
Every business organization takes inputs from society. Therefore it becomes a responsibility of t... more Every business organization takes inputs from society. Therefore it becomes a responsibility of the business organization to give 'something' in return to the society. It has been observed that the organizations are finding ways of 'doing good' for society. Cause Related Marketing is one of them. A worthy cause has been a considerable factor for 'doing well' for many of the marketers. In India some companies have actively initiated the process of associating their brands with a cause. The study is an attempt of understanding the cause related marketing practices & their influence in FMCG products in India. The study aims at understanding the perception of 'young' Indian consumers towards the concept of cause related marketing. This research helps in identifying the different dimensions of cause related marketing and its significance for young buyers of FMCG brands.200 respondents of younger age were personally contacted and data was analyzed to meet t...
The objectives of writing this paper is to study the current practices related to the various was... more The objectives of writing this paper is to study the current practices related to the various waste management initiatives taken in India for human wellbeing. The other purpose is to provide some suggestions and recommendations to improve the waste management practices in Indian towns. This paper is based on secondary research. Existing reports related to waste management and recommendations of planners/NGOs/consultants/government accountability agencies/key industry experts/ for improving the system are studied. It offers deep knowledge about the various waste management initiatives in India and find out the scope for improvement in the management of waste for the welfare of the society. The paper attempts to understand the important role played by the formal sector engaged in waste management in our country. This work is original and could be further extended.
ZENITH International Journal of Business Economics & Management Research, 2013
Information Technology has revolutionized the working environment and has brought a tremendous im... more Information Technology has revolutionized the working environment and has brought a tremendous impact in industries, corporate, government sector, telecommunication etc. Almost every business today requires a role of IT and it makes the work a lot simpler. IT enabled computers, handheld devices; phones are used by companies to gather information quickly without any manual efforts. IT provides businesses with four sets of core services to help execute the business strategy. These four core services are broken into business process automation, providing information, connecting with customers, and productivity tools. Sales Automation tools are used in the snack food business by leading FMCG companies. The research is an attempt to evaluate the effectiveness of Sales Force Automation systems in the FMCG sector. The study also covers acceptance of the retailers, distributors and sales representatives for quick application of the modern device.
In the present day world, life has become more complex and competitive; people are under more str... more In the present day world, life has become more complex and competitive; people are under more stress than before because of lifestyle leading to various diseases at an early age. The vast field of Ayurveda is gaining popularity across the world because of its amazing therapeutic values. Consumers are demanding more herbal and organic products across different categories of personal and home care. Patanjali Ayurveda Ltd. is one of the new entrants in the Ayurvedic and herbal FMCG sector, but has already created waves across the country, giving tough competition to the established multinational corporations. This research highlights the perception of consumers towards Patanjali products. A total of 150 respondents were surveyed to explore various factors influencing consumers' purchase for Patanjali products, and the overall attitude towards strategies implemented by Patanjali Ayurveda. The study findings showed that product quality, brand image, and trust are the most important f...
Problem statement: As we continue to ride out of the current economic recession, employee engagem... more Problem statement: As we continue to ride out of the current economic recession, employee engagement has become a critical business issue for the organization. It is tough time for Thomson Press to enhance its position as leader in printing industry and stay ahead of competition. Key challenges include identifying the areas of improvement and engaging each and every employee of the organization at an individual level so that everyone benefits-the business, the environment and the workforce. Approach: In order to meet the challenges and to sustain its leadership in the market, Thomson has taken a new initiative “Vaarta-an Employee Engagement survey”. To ensure the objectivity of this process and maintain the confidentiality of the responses, Thomson appointed “hrcraft business consultancy”, an external agency which specializes in conducting such surveys for many reputed organizations. Results: The survey identified areas of strength and weakness of the organization to assess levels of employee engagement and set new priorities for its employees and customer services. It helps officers and managers to gain useful insights, on how their team members engage with their team and then to take specific actions to address areas of concern. Equally, senior leadership will get insights on application of policy of the organization to enhance their motivation and drive. Conclusion: The objective of writing this case is to gain insight into the human resource practices being adopted at Thomson Press. This case described a new initiative-“Vaarta”, which will facilitate the organization through engagement of its employees into a high performance workforce during recession period. This will make a significant contribution to improvements in levels of customer satisfaction and business growth. It will help individual officers and managers in identifying specific and positive action steps towards engaging their team and thereby, enhancing and sustaining business performance.
International Journal of Education Economics and Development
The aim of the study was to explore the career aspirations of 547 university students of undergra... more The aim of the study was to explore the career aspirations of 547 university students of undergraduate management program in Delhi and NCR of India so that the future career development activities could be aligned better. In the first phase, the impact of gender behaviour on level and area of career aspiration was studied whereas in the second phase, influencing factors effecting career aspirations of youth were studied. In the third phase of the study, an effort to identify the volume of focus of the students towards entrepreneurship as career choice was done. In the last phase, relationship between level of career aspirations and academic performance of students was studied. Statistical methods like central tendency, correlations, and inferential statistics were used to understand relationships between study variables. There was a minimal positive relationship between career level expectations and student's academic performance. The findings suggest that students have high career ambitions but are not at a reasonable level and also showed relatively low academic performance. Policymakers can develop the policies to create conducive environment for the youth of the country and their aspirations.
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