This study discusses the use of K-Means clustering algorithm to determine market segmentation and... more This study discusses the use of K-Means clustering algorithm to determine market segmentation and prepare targeted marketing strategies. The process involves grouping customer data based on various factors such as transmission type, customer satisfaction, payment method, and branches. After grouping the data, the initialization stage is carried out by providing an initial number, and then the clustering process is carried out. The resulting clusters are analyzed to identify different customer profiles and needs. With an in-depth understanding of each segmentation, companies can develop specific and targeted marketing strategies for each customer group. Additionally, this study discusses the construction of a brand persona by identifying the target audience, understanding their needs and wants, creating a character profile, and compiling a brand persona document that includes all the important information. The customized brand persona can then be used in the development of online value proposition and marketing strategies.
Mergers and acquisitions of companies are generally understood as efforts to develop a company fo... more Mergers and acquisitions of companies are generally understood as efforts to develop a company for the better, by combining strengths and/or compensating for weaknesses in one company with strengths in other companies. One of the processes that must be carried out is to find a public company that is feasible to be acquired, according to the problem formulation. How do you determine which prospective companies in the property and real estate industry are eligible for acquisition? Data from 34 issuers were analyzed based on several financial ratios, namely Sales, D/E Ratio, ROA, ROE and NPM and segmented changes in their financial performance into five clusters using the IBM SPSS version 26 application by carrying out K-Mean Cluster Classification, the results of the analysis show. Of the 14 issuers, there were 2 issuers whose sales performance and financial performance deteriorated, namely: LPKR (Lippo Karawaci Tbk) and SMRA (Sumarecon Agung Tbk). There are 12 Issuers that have exper...
The television industry has undergone many changes over time, especially with ever-increasing tec... more The television industry has undergone many changes over time, especially with ever-increasing technological advances. One technology that has had a significant impact on this industry is artificial intelligence (AI). The purpose of this research is to understand the application of artificial intelligence (AI) in the television industry management strategy with a case study on tvOne. This study utilised qualitative methods to understand and describe the situation that takes place in the research environment. The sample in this study were five respondents from tvOne’s top management. The analysis began with the coding stage of the data derived from the results of the interviews which had been transcribed into text using a grounded theory approach. The conclusion of this study is that the opportunity provided by AI for the television industry is content production. Opportunities for implementing AI technology at tvOne, through the integration of AI in content production, are directed a...
The policy of bureaucracy simplification through the transfer of structural positions (level IV) ... more The policy of bureaucracy simplification through the transfer of structural positions (level IV) to specific functional positions designated by the Central Government, which is applied comprehensively to both the Central and Regional Governments, has significant impacts on Civil Servants (PNS) who undergo such position transfers. The Regional Development Agency (Bappeda) of Kota Payakumbuh is one of the Local Government Institutions that has implemented the transfer of positions from structural to functional. This study uses SWOT analysis with the grounded theory method to understand the impacts of this transfer on the career, position, income, quality, and competence of individuals, as well as the work motivation of Civil Servants in Bappeda Kota Payakumbuh after the implementation of this policy. The research findings show that the positive impact of transferring positions from structural to functional includes the opportunity for faster career advancement, which is supported by s...
This study discusses the use of K-Means clustering algorithm to determine market segmentation and... more This study discusses the use of K-Means clustering algorithm to determine market segmentation and prepare targeted marketing strategies. The process involves grouping customer data based on various factors such as transmission type, customer satisfaction, payment method, and branches. After grouping the data, the initialization stage is carried out by providing an initial number, and then the clustering process is carried out. The resulting clusters are analyzed to identify different customer profiles and needs. With an in-depth understanding of each segmentation, companies can develop specific and targeted marketing strategies for each customer group. Additionally, this study discusses the construction of a brand persona by identifying the target audience, understanding their needs and wants, creating a character profile, and compiling a brand persona document that includes all the important information. The customized brand persona can then be used in the development of online value proposition and marketing strategies.
Mergers and acquisitions of companies are generally understood as efforts to develop a company fo... more Mergers and acquisitions of companies are generally understood as efforts to develop a company for the better, by combining strengths and/or compensating for weaknesses in one company with strengths in other companies. One of the processes that must be carried out is to find a public company that is feasible to be acquired, according to the problem formulation. How do you determine which prospective companies in the property and real estate industry are eligible for acquisition? Data from 34 issuers were analyzed based on several financial ratios, namely Sales, D/E Ratio, ROA, ROE and NPM and segmented changes in their financial performance into five clusters using the IBM SPSS version 26 application by carrying out K-Mean Cluster Classification, the results of the analysis show. Of the 14 issuers, there were 2 issuers whose sales performance and financial performance deteriorated, namely: LPKR (Lippo Karawaci Tbk) and SMRA (Sumarecon Agung Tbk). There are 12 Issuers that have exper...
The television industry has undergone many changes over time, especially with ever-increasing tec... more The television industry has undergone many changes over time, especially with ever-increasing technological advances. One technology that has had a significant impact on this industry is artificial intelligence (AI). The purpose of this research is to understand the application of artificial intelligence (AI) in the television industry management strategy with a case study on tvOne. This study utilised qualitative methods to understand and describe the situation that takes place in the research environment. The sample in this study were five respondents from tvOne’s top management. The analysis began with the coding stage of the data derived from the results of the interviews which had been transcribed into text using a grounded theory approach. The conclusion of this study is that the opportunity provided by AI for the television industry is content production. Opportunities for implementing AI technology at tvOne, through the integration of AI in content production, are directed a...
The policy of bureaucracy simplification through the transfer of structural positions (level IV) ... more The policy of bureaucracy simplification through the transfer of structural positions (level IV) to specific functional positions designated by the Central Government, which is applied comprehensively to both the Central and Regional Governments, has significant impacts on Civil Servants (PNS) who undergo such position transfers. The Regional Development Agency (Bappeda) of Kota Payakumbuh is one of the Local Government Institutions that has implemented the transfer of positions from structural to functional. This study uses SWOT analysis with the grounded theory method to understand the impacts of this transfer on the career, position, income, quality, and competence of individuals, as well as the work motivation of Civil Servants in Bappeda Kota Payakumbuh after the implementation of this policy. The research findings show that the positive impact of transferring positions from structural to functional includes the opportunity for faster career advancement, which is supported by s...
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