International Journal of Commerce and Management, 2011
Purpose – The purpose of this paper is to propose and test a conceptual framework specifying the ... more Purpose – The purpose of this paper is to propose and test a conceptual framework specifying the multidimensional role of involvement and perceived risk in brand extension domain. Design/methodology/approach – A survey research design was applied to test the proposed hypotheses. Three hypothetical extensions of a real brand were selected. A total of 101 respondents participated in the study. Regression
Two experiments were conducted to investigate creativity for realistic divergent thinking problem... more Two experiments were conducted to investigate creativity for realistic divergent thinking problems, under concurrent and sequential task conditions (CTC and STC, respectively). Creativity was judged on divergence, novelty, appropriateness, and fluency of solutions. Results of Experiment I revealed that creativity was significantly higher under CTC than under STC. Embedded Figures Test was employed to rule out a possible alternative explanation
Hypobaric hypoxia causes complex changes in the expression of genes, including stress related gen... more Hypobaric hypoxia causes complex changes in the expression of genes, including stress related genes and corresponding proteins that are necessary to maintain homeostasis. Whereas most prior studies focused on single proteins, newer methods allowing the simultaneous study of many proteins could lead to a better understanding of complex and dynamic changes that occur during the hypobaric hypoxia. In this study we investigated the temporal plasma protein alterations of rat induced by hypobaric hypoxia at a simulated altitude of 7620 m (25,000 ft, 282 mm Hg) in a hypobaric chamber. Total plasma proteins collected at different time points (0, 6, 12 and 24 h), separated by two-dimensional electrophoresis (2-DE) and identified using matrix assisted laser desorption ionization time of flight (MALDI-TOF/TOF). Biological processes that were enriched in the plasma proteins during hypobaric hypoxia were identified using Gene Ontology (GO) analysis. According to their properties and obvious alte...
International Conference on Information and Financial Engineering, 2010
The present study classified 43 websites on information and entertainment profiles. The website p... more The present study classified 43 websites on information and entertainment profiles. The website profile comprised informativeness, organisation of information elements, entertainment properties and organisation of entertainment elements. The results revealed that out of 43 websites, 8 were high on both information and entertainment profiles, 15 were high on information and low on entertainment profiles, 6 were low on information and
ABSTRACT The present study proposes a conceptual framework to investigate the relationship betwee... more ABSTRACT The present study proposes a conceptual framework to investigate the relationship between service quality, satisfaction, repurchase intention, and switching behavior. It also intends to prove the importance of corporate image in terms of reputation and credibility in customer satisfaction. The conceptual framework was tested in the telecommunications industry with data collected from customers using the services of a leading global telecommunications company. The hypothesized relationship between variables was analyzed using structural equation modeling. Results indicated an indirect effect of service quality and corporate brand image on switching behavior via customer satisfaction and repurchase intention. The model confirms that delivering high quality service and a credible corporate image results in high customer satisfaction, which in turn leads to high repurchase intension and less switching behavior.
This paper integrates two contradictory predictions from the schema incongruity theory: a linear ... more This paper integrates two contradictory predictions from the schema incongruity theory: a linear versus an inverted-U relationship between brand-extension incongruity and evaluation. It suggests two personality variables, namely, need for cognition and need for change that moderate the relationship. The major proposition that the relationship would be linear for individuals low in both personality dimensions and inverted-U for those high
International Journal of Retail & Distribution Management, 2014
ABSTRACT Purpose ‐ Hypermarket is the most successful amongst organised retail formats in India. ... more ABSTRACT Purpose ‐ Hypermarket is the most successful amongst organised retail formats in India. The purpose of this paper is to identify segments of hypermarket shoppers based on shopping motivation. The study profiles the identified segments on demographic characteristics and shopping outcomes, and compares the shopping motivation of hypermarket consumers with that of traditional store shoppers. Design/methodology/approach ‐ The study involved a survey of 201 actual shoppers in a hypermarket and that of 117 actual shoppers in 20 traditional stores. Principal components analysis of the motives for shopping at hypermarket and traditional store identified the respective dimensions of shopping motivation. Cluster analysis of the factor scores obtained on shopping motivation at hypermarket revealed the typology of hypermarket shoppers. Chi-square test and MANOVA were used to profile the identified segments of hypermarket shoppers on demographic characteristics and shopping outcomes respectively. Findings ‐ Results revealed different dimensions of motivation to shop at the hypermarket and traditional store and four types of hypermarket shoppers were identified: utilitarians, maximisers, browsers and enthusiasts. The utilitarians are motivated by functional benefits such as the price and variety of products; the maximisers seek functional as well as recreational benefits; the browsers are high on social motivation; and the enthusiasts are high on all dimensions of shopping motivation. These segments showed overall significant differences on demographic characteristics and shopping outcomes. Practical implications ‐ The proposal for allowing FDI in multi-brand retail in India, a rapidly emerging market for global retail players, is at an advanced stage of policy making. Many national and multi-national retailers are in the process of expansion in India. This study adds to their understanding of Indian consumers. Based on the identified typology, the study suggests different strategies to target different segments of hypermarket shoppers. Originality/value ‐ The study contributes to the growing field of cross-cultural research on shopping motivation by highlighting the typology of Indian hypermarket shoppers.
This article traces the state of corporate responsibility in the United States and suggests a rep... more This article traces the state of corporate responsibility in the United States and suggests a reporting model about social responsibility initiatives. The US economy has flourished in the market-oriented philosophy. However, the economy has gradually created a huge rift between the “haves” and “have-nots,” because of which, the affairs of corporations are being minutely scrutinized. Since the corporations use the
International Journal of Commerce and Management, 2011
Purpose – The purpose of this paper is to propose and test a conceptual framework specifying the ... more Purpose – The purpose of this paper is to propose and test a conceptual framework specifying the multidimensional role of involvement and perceived risk in brand extension domain. Design/methodology/approach – A survey research design was applied to test the proposed hypotheses. Three hypothetical extensions of a real brand were selected. A total of 101 respondents participated in the study. Regression
Two experiments were conducted to investigate creativity for realistic divergent thinking problem... more Two experiments were conducted to investigate creativity for realistic divergent thinking problems, under concurrent and sequential task conditions (CTC and STC, respectively). Creativity was judged on divergence, novelty, appropriateness, and fluency of solutions. Results of Experiment I revealed that creativity was significantly higher under CTC than under STC. Embedded Figures Test was employed to rule out a possible alternative explanation
Hypobaric hypoxia causes complex changes in the expression of genes, including stress related gen... more Hypobaric hypoxia causes complex changes in the expression of genes, including stress related genes and corresponding proteins that are necessary to maintain homeostasis. Whereas most prior studies focused on single proteins, newer methods allowing the simultaneous study of many proteins could lead to a better understanding of complex and dynamic changes that occur during the hypobaric hypoxia. In this study we investigated the temporal plasma protein alterations of rat induced by hypobaric hypoxia at a simulated altitude of 7620 m (25,000 ft, 282 mm Hg) in a hypobaric chamber. Total plasma proteins collected at different time points (0, 6, 12 and 24 h), separated by two-dimensional electrophoresis (2-DE) and identified using matrix assisted laser desorption ionization time of flight (MALDI-TOF/TOF). Biological processes that were enriched in the plasma proteins during hypobaric hypoxia were identified using Gene Ontology (GO) analysis. According to their properties and obvious alte...
International Conference on Information and Financial Engineering, 2010
The present study classified 43 websites on information and entertainment profiles. The website p... more The present study classified 43 websites on information and entertainment profiles. The website profile comprised informativeness, organisation of information elements, entertainment properties and organisation of entertainment elements. The results revealed that out of 43 websites, 8 were high on both information and entertainment profiles, 15 were high on information and low on entertainment profiles, 6 were low on information and
ABSTRACT The present study proposes a conceptual framework to investigate the relationship betwee... more ABSTRACT The present study proposes a conceptual framework to investigate the relationship between service quality, satisfaction, repurchase intention, and switching behavior. It also intends to prove the importance of corporate image in terms of reputation and credibility in customer satisfaction. The conceptual framework was tested in the telecommunications industry with data collected from customers using the services of a leading global telecommunications company. The hypothesized relationship between variables was analyzed using structural equation modeling. Results indicated an indirect effect of service quality and corporate brand image on switching behavior via customer satisfaction and repurchase intention. The model confirms that delivering high quality service and a credible corporate image results in high customer satisfaction, which in turn leads to high repurchase intension and less switching behavior.
This paper integrates two contradictory predictions from the schema incongruity theory: a linear ... more This paper integrates two contradictory predictions from the schema incongruity theory: a linear versus an inverted-U relationship between brand-extension incongruity and evaluation. It suggests two personality variables, namely, need for cognition and need for change that moderate the relationship. The major proposition that the relationship would be linear for individuals low in both personality dimensions and inverted-U for those high
International Journal of Retail & Distribution Management, 2014
ABSTRACT Purpose ‐ Hypermarket is the most successful amongst organised retail formats in India. ... more ABSTRACT Purpose ‐ Hypermarket is the most successful amongst organised retail formats in India. The purpose of this paper is to identify segments of hypermarket shoppers based on shopping motivation. The study profiles the identified segments on demographic characteristics and shopping outcomes, and compares the shopping motivation of hypermarket consumers with that of traditional store shoppers. Design/methodology/approach ‐ The study involved a survey of 201 actual shoppers in a hypermarket and that of 117 actual shoppers in 20 traditional stores. Principal components analysis of the motives for shopping at hypermarket and traditional store identified the respective dimensions of shopping motivation. Cluster analysis of the factor scores obtained on shopping motivation at hypermarket revealed the typology of hypermarket shoppers. Chi-square test and MANOVA were used to profile the identified segments of hypermarket shoppers on demographic characteristics and shopping outcomes respectively. Findings ‐ Results revealed different dimensions of motivation to shop at the hypermarket and traditional store and four types of hypermarket shoppers were identified: utilitarians, maximisers, browsers and enthusiasts. The utilitarians are motivated by functional benefits such as the price and variety of products; the maximisers seek functional as well as recreational benefits; the browsers are high on social motivation; and the enthusiasts are high on all dimensions of shopping motivation. These segments showed overall significant differences on demographic characteristics and shopping outcomes. Practical implications ‐ The proposal for allowing FDI in multi-brand retail in India, a rapidly emerging market for global retail players, is at an advanced stage of policy making. Many national and multi-national retailers are in the process of expansion in India. This study adds to their understanding of Indian consumers. Based on the identified typology, the study suggests different strategies to target different segments of hypermarket shoppers. Originality/value ‐ The study contributes to the growing field of cross-cultural research on shopping motivation by highlighting the typology of Indian hypermarket shoppers.
This article traces the state of corporate responsibility in the United States and suggests a rep... more This article traces the state of corporate responsibility in the United States and suggests a reporting model about social responsibility initiatives. The US economy has flourished in the market-oriented philosophy. However, the economy has gradually created a huge rift between the “haves” and “have-nots,” because of which, the affairs of corporations are being minutely scrutinized. Since the corporations use the
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Papers by narendra sharma