International Journal of Business and Emerging Markets, 2014
ABSTRACT This paper aims to understand how autonomy and integration influence reverse innovation ... more ABSTRACT This paper aims to understand how autonomy and integration influence reverse innovation in foreign subsidiaries in Brazil. Furthermore, this paper supports the idea that reverse innovation is associated with the formation of centres of excellence in subsidiaries in emerging markets and that autonomy and integration are relevant for centres of excellence, albeit indirectly, i.e., intermediated by reverse innovation. A survey was applied to 172 foreign subsidiaries in Brazil. The results confirm the association between autonomy and integration in the development of reverse innovation and the association of the latter with centres of excellence. Results also indicate that the rationale of centres of excellence in emerging markets is different from developed countries, demonstrating the importance of the structure of the multinational corporation to the occurrence of reverse innovation. The finds indicate managerial implication in terms of adjusting the structure of the relationship between headquarters and subsidiaries in favour of reverse innovation.
This paper aims at contrasting the impact of the internal and external network on the reverse kno... more This paper aims at contrasting the impact of the internal and external network on the reverse knowledge transfer process in foreign subsidiaries in Brazil and Brazilian subsidiaries abroad. With regard to foreign subsidiaries, one hundred seventy-two companies were obtained, and as to the database pertinent to subsidiaries of Brazilian firms, the sample acquired consisted of seventy-eight Brazilian subsidiaries abroad. The results show the impact of the network for both types of multinationals, however, the same does not occur with integration.
International Journal of Business and Emerging Markets, 2014
ABSTRACT This paper aims to understand how autonomy and integration influence reverse innovation ... more ABSTRACT This paper aims to understand how autonomy and integration influence reverse innovation in foreign subsidiaries in Brazil. Furthermore, this paper supports the idea that reverse innovation is associated with the formation of centres of excellence in subsidiaries in emerging markets and that autonomy and integration are relevant for centres of excellence, albeit indirectly, i.e., intermediated by reverse innovation. A survey was applied to 172 foreign subsidiaries in Brazil. The results confirm the association between autonomy and integration in the development of reverse innovation and the association of the latter with centres of excellence. Results also indicate that the rationale of centres of excellence in emerging markets is different from developed countries, demonstrating the importance of the structure of the multinational corporation to the occurrence of reverse innovation. The finds indicate managerial implication in terms of adjusting the structure of the relationship between headquarters and subsidiaries in favour of reverse innovation.
This paper aims at contrasting the impact of the internal and external network on the reverse kno... more This paper aims at contrasting the impact of the internal and external network on the reverse knowledge transfer process in foreign subsidiaries in Brazil and Brazilian subsidiaries abroad. With regard to foreign subsidiaries, one hundred seventy-two companies were obtained, and as to the database pertinent to subsidiaries of Brazilian firms, the sample acquired consisted of seventy-eight Brazilian subsidiaries abroad. The results show the impact of the network for both types of multinationals, however, the same does not occur with integration.
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