Don't be tempted by iPads as a School Marketing tool - Learning the lessons of the past. Mobile Device Strategy for Schools (Part Two)

There is a real danger that iPads are going to be the latest in a long-line of products that schools have purchased more because of their marketing impact than their educational use.

Grown-ups love iPads =
Parents love iPads.
Parents love the idea of having had an iPad at school.
Parents are undoubtedly taken in by the iPad-loving school:  "The School X has issued iPads to every pupil from age 3! what a forward-looking school!"  - etc.

So let's buy some iPads! Parents will love them!

A word of caution: we've been here before.
Using ICT to market a school is not new.
We saw it in the 1990s with Interactive Whiteboards - and we all wasted a lot of money. IWBs were visible technology - prospective parents could see them on the walls of our classrooms when they went around on tours - they were bright and shiny. There was an element of 'keeping up with the Joneses' - "the school down the road has one in every classroom - we need them - or we'll miss out/ fall behind/ not be seen as technologically savvy." And we are hearing it all again today . . .

IWBs were a great educational tool in the right hands but we all know that very few teachers know how to use them to their full potential and for many they were just a very expensive mouse.

But surely iPads are different?

Every time I have attended a conference, or a meeting of headteachers in the past year or so, a colleague will confide that their bright and shiny iPads in which they have recently invested a large portion of their annual ICT budget haven't really had the classroom impact they expected. Further discussion reveals that they were keen to have some iPads for what are essentially marketing reasons, but had not put the necessary research, training and investment into infrastructure to provide the platform for improved teaching and learning to take place.

iPads undoubtedly are a great bit of kit in the right hands, but they are not the right tool for every job and there are number of issues that need to be considered before taking the plunge - tempting as that marketing advantage might be.

1. Infrastructure
   The first step towards an effective mobile device strategy is to ensure that the necessary supporting WIFI infrastructure and Internet connectivity is in place before the roll-out of the mobile devices. In many ways this is the most important aspect and is the easiest to overlook. WIFI points, high-speed wiring and a good Internet connection are not sexy - they are invisible - they do not sell to parents. The WIFI network needs to have the capacity to cope with more traffic than you expect - think two devices per pupil.  You may need to put filters on the WIFI so that they can't spend all day streaming YouTube to their phones.
   
   At Berkhamsted, we rewired the school four years ago at a specification that was fairly future-proof and then spent 18 months (working in partnership with Meru) to ensure that the School's WIFI infrastructure was up to scratch before allowing pupils to have access to the WIFI network for their own devices.
2. Training of Staff
   IWBs, when used by skilled practitioners, made a significant contribution to teaching and learning. However, very few teachers ever mastered them to the extent that they were able to make a difference. Training of staff in the use of new technology is vital. iPads are no different. Just because iPads are fundamentally like iPhones and relatively intuitive to use does not mean that it is easy for teachers to harness their functionality to enhance teaching and learning in the classroom. Teachers are going to need training in how to incorporate Apps into their lessons. This is a fast-moving area of education because new Apps are being developed all the time - the required skill set is always changing. Rather than attending training courses, teachers are best advised to tap into one or more of the specialist networks who share ideas and best practice through Twitter and their Blogs.
3. Think about how pupils are going to need to use the iPad:

• Will the iPad be personal to the pupil? or will the iPad be a shared school-owned resource?  iPads really are designed to be a personal device - that is their great advantage - they are portable and are always at hand.
• Does the iPad need recharging at school? ("Sorry Miss, my iPad is out of charge.") Where and when will this be done? How will this be done securely? Does the school need to invest in lockable charging stations? Who is going to be responsible for charging school-owned iPads: the teacher/ department/ ICT technicians?
• Does the device have sufficient memory to perform the tasks required? (A 16 GB iPad could hold 10 feature-length movies, 4,000 songs or up to 32,000 photographs, but once you start loading some of the more complex Apps and games on there the space can shrink quite quickly),
• Can the pupils organise their files sufficiently well on an iPad to be able to make it an effective note-taking tool?  iPads are designed around an App-based structure, whereas learning is likely to be organised around a subject-based structure. 
• Do you need to print work that is produced on the device? How and where will this be done? Will pupils have access to WIFI printers? Will pupils have to upload their files to a Dropbox and then access them via networked Desktop PC to be able to print?
• Are there specialist peripheral devices to which pupils' devices need to connect (e.g. dataloggers in science)?  Can these connect by WIFI? or do they require a USB port?
• How long can we expect an iPad to last?  They seem to be much more like mobile phones (two year shelf life) than laptops (four to five year shelf life).  (We are having to replace class sets of iPads bought for a trial after two years because of the general 'wear and tear'.)

All ICT strategists agree that mobile devices are the future and, rest assured, we are all grappling with these questions. There is no 'one-size fits all' solution - each school's needs, finances and levels of expertise will be different and necessitate a different approach. However, one thing of which I can be sure is that those schools who embark on introducing mobile devices as part of their marketing strategy are going to waste a lot of money in the process.

 “Those who cannot learn from history are doomed to repeat it.” George Santayana