More recently, surf has acquired an overwhelming dimension, both in terms of media coverage and i... more More recently, surf has acquired an overwhelming dimension, both in terms of media coverage and in terms of economic relevance and direct impact in the communities. The Portuguese situation is a clear reflection of that, especially in Peniche, where this phenomenon is part of strategic documentation related with the " Sea Economy " , namely via the so called " Surf Tourism ". Nowadays, Portugal is referred to as one of the most attractive countries as a tourist destination as a whole, but also as a tourist destination of reference when it comes to surfing. Furthermore, Peniche is one of the key locations for these activities, with an increasing range of packages and surf tourism offers, especially taking advantage of their environment, landscape and other characteristics related to nature. The main purpose of this work is to characterize in detail the " surfer/surf tourist " at Peniche and measure his satisfaction with this site as a surf tourism destination. In addition, it is proposed to the " surfer/surf tourist " to evaluate the satisfaction versus the level and quality of surf found. In order to achieve this purpose, a comprehensive survey was produced and conducted. The target was visitors of Peniche that matched to the typical " surfer/surf tourist " , achieving a response rate of 363 individuals. The results obtained and the knowledge produced as an outcome of this investigation lead us to build the profile of the " surfer/surf tourist " visiting Peniche in association with his expectative. Also, the study allowed leveraging policies and strategies directly addressing the expectations of this particular market niche in order to – using a sustainable approach – maximizing the potential of this activity.
In recent years, surf has reached such proportions in terms of media coverage and importance in t... more In recent years, surf has reached such proportions in terms of media coverage and importance in the Portuguese economy such a way that even attracted the government's attention to the phenomenon. This attention was reflected in national strategic documents of the economy of the sea, through the surf tourism. Nowadays Portugal is mentioned as one of the countries with the highest tourist demand for surfing, which is reflected in the increasing availability of products relating to this activity, including hostels, surfcamps and surfschools, among others. As a first introduction we refer to the origin of the word surf, as well as their differentiation relative to the term surfing, some of the modalities that are practiced in the waves, chronologically followed by their origin, history, social issues and decline, with the connection to surf tourism at the beginning of the 20th century proving to be extremely important to your success and rebirth, while economic activity and subsequent development. In the end, globalization, finishing with its arrival in Portugal. Palavras-passe: surf, surfing, história, turismo
The choice of touristic destinations depends on a number of factors, whether they're personal... more The choice of touristic destinations depends on a number of factors, whether they're personal, sociological or economical. The tourist demand is, thus, closely related to the decision that people make when planning their leisure activities. The following analysis seeks to provide information that will provide guidance to public authorities and companies planning in the strategy of sustainable tourism development within a specific segment, in this case surf tourism. This is a new business opportunity, currently having an assuming an important role in the development of regions. Motivation involves a selection process based also on the attributes of the destination. The main goal of this study, trying to make the characterization and profile of surf tourists, is the identification of factors implied on their motivation and the resulting segmentation of this market. The understanding of these issues constitutes is an important contribution for the promotion of a destination's b...
El turismo en las zonas rurales ha demostrado ser un catalizador importante para el desarrollo ec... more El turismo en las zonas rurales ha demostrado ser un catalizador importante para el desarrollo económico, ya que en todo el mundo las propiedades rurales diversifican sus actividades. El objetivo del artículo fue analizar la estrategia de diversificar los medios de subsistencia (Ellis, 2000; Padilha, 2009; Padilha et al., 2020) en las propiedades rurales de la ruta de turismo rural Vale del Paraíso (Brasil). Como procedimiento metodológico, se llevó a cabo una investigación cualitativa de casos múltiples en seis empresas, con la aplicación de un cuestionario, registrando y analizando las respuestas utilizando la técnica de análisis de contenido. Como resultado, es evidente que entre las razones para explorar el turismo rural, se centraron en la diversidad de los recursos naturales, la receptividad y la generación de ingresos, con aspectos que facilitan y obstaculizan, así como elementos que modifican el acceso al capital y el desempeño del turismo. En las zonas rurales, el desarroll...
O presente documento tem o intuito de caracterizar a edição de 2015 do Moiche Rip Curl Pro Portug... more O presente documento tem o intuito de caracterizar a edição de 2015 do Moiche Rip Curl Pro Portugal (que ocorreu em Peniche, entre os dias 20 e 30 de Outubro), em termos sociodemográficos, ao nível da estrutura dos gastos dos visitantes e da estimativa do impacto económico global do evento. Este trabalho foi desenvolvido pelo Núcleo de Investigação em Surfing / Surfing Research Unit (NIS) do Centro de Investigação Aplicada em Turismo (GITUR), Escola Superior de Turismo e Tecnologia do Mar (ESTM), Instituto Politécnico de Leiria (IPL).
More recently, surf has acquired an overwhelming dimension, both in terms of media coverage and i... more More recently, surf has acquired an overwhelming dimension, both in terms of media coverage and in terms of economic relevance and direct impact in the communities. The Portuguese situation is a clear reflection of that, especially in Peniche, where this phenomenon is part of strategic documentation related with the " Sea Economy " , namely via the so called " Surf Tourism ". Nowadays, Portugal is referred to as one of the most attractive countries as a tourist destination as a whole, but also as a tourist destination of reference when it comes to surfing. Furthermore, Peniche is one of the key locations for these activities, with an increasing range of packages and surf tourism offers, especially taking advantage of their environment, landscape and other characteristics related to nature. The main purpose of this work is to characterize in detail the " surfer/surf tourist " at Peniche and measure his satisfaction with this site as a surf tourism destination. In addition, it is proposed to the " surfer/surf tourist " to evaluate the satisfaction versus the level and quality of surf found. In order to achieve this purpose, a comprehensive survey was produced and conducted. The target was visitors of Peniche that matched to the typical " surfer/surf tourist " , achieving a response rate of 363 individuals. The results obtained and the knowledge produced as an outcome of this investigation lead us to build the profile of the " surfer/surf tourist " visiting Peniche in association with his expectative. Also, the study allowed leveraging policies and strategies directly addressing the expectations of this particular market niche in order to – using a sustainable approach – maximizing the potential of this activity.
In recent years, surf has reached such proportions in terms of media coverage and importance in t... more In recent years, surf has reached such proportions in terms of media coverage and importance in the Portuguese economy such a way that even attracted the government's attention to the phenomenon. This attention was reflected in national strategic documents of the economy of the sea, through the surf tourism. Nowadays Portugal is mentioned as one of the countries with the highest tourist demand for surfing, which is reflected in the increasing availability of products relating to this activity, including hostels, surfcamps and surfschools, among others. As a first introduction we refer to the origin of the word surf, as well as their differentiation relative to the term surfing, some of the modalities that are practiced in the waves, chronologically followed by their origin, history, social issues and decline, with the connection to surf tourism at the beginning of the 20th century proving to be extremely important to your success and rebirth, while economic activity and subsequent development. In the end, globalization, finishing with its arrival in Portugal.
The choice of touristic destinations depends on a number of factors, whether they’re personal, so... more The choice of touristic destinations depends on a number of factors, whether they’re personal, sociological or economical. The tourist demand is, thus, closely related to the decision that people make when planning their leisure activities. The following analysis seeks to provide information that will provide guidance to public authorities and companies planning in the strategy of sustainable tourism development within a specific segment, in this case surf tourism. This is a new business opportunity, currently having an assuming an important role in the development of regions. Motivation involves a selection process based also on the attributes of the destination. The main goal of this study, trying to make the characterization and profile of surf tourists, is the identification of factors implied on their motivation and the resulting segmentation of this market. The understanding of these issues constitutes is an important contribution for the promotion of a destination’s better performance and competitiveness. The study was based supported in a collection of data from a questionnaire to surf tourists. The market was segmented using multivariate analysis: factor and cluster analysis. The main results of this study have identified that surf tourists value certain attributes when choosing a destination for surfing, which can be synthesized in the factors "Destination", "Entertainment and Recreation" and " Surf Quality”, as well as and the existence of two opposing segments, that value different attributes, when choosing a surfing destination.
The central objective of this study is to determine the main factors influencing the choice of a ... more The central objective of this study is to determine the main factors influencing the choice of a golf destination. This paper explores the use of multivariate statistical techniques, in particular the use of factor analysis, to derive perceptual maps of few choice dimensions, and multiple regression analysis, to determine the importance of the various choice dimensions identified. The three main perceptual dimensions identified are the “Golf ”, the “Hospitality and Value” and the “Entertainment and Leisure” dimensions. Perceptual maps show the competitive positions, as perceived by golf tourists, of the six main golf destinations of Portugal and Spain. The results of this research suggest the existence of two well-defined types of golfers, with different preferences. The analysis is carried out for these main segments of golf tourists identified in the literature, namely the “holiday golfers” and the “dedicated golfers”, and the results are compared. Finally, how the present methodology can be used to support strategic decisions concerning the management of golf destinations is illustrated.
More recently, surf has acquired an overwhelming dimension, both in terms of media coverage and i... more More recently, surf has acquired an overwhelming dimension, both in terms of media coverage and in terms of economic relevance and direct impact in the communities. The Portuguese situation is a clear reflection of that, especially in Peniche, where this phenomenon is part of strategic documentation related with the " Sea Economy " , namely via the so called " Surf Tourism ". Nowadays, Portugal is referred to as one of the most attractive countries as a tourist destination as a whole, but also as a tourist destination of reference when it comes to surfing. Furthermore, Peniche is one of the key locations for these activities, with an increasing range of packages and surf tourism offers, especially taking advantage of their environment, landscape and other characteristics related to nature. The main purpose of this work is to characterize in detail the " surfer/surf tourist " at Peniche and measure his satisfaction with this site as a surf tourism destination. In addition, it is proposed to the " surfer/surf tourist " to evaluate the satisfaction versus the level and quality of surf found. In order to achieve this purpose, a comprehensive survey was produced and conducted. The target was visitors of Peniche that matched to the typical " surfer/surf tourist " , achieving a response rate of 363 individuals. The results obtained and the knowledge produced as an outcome of this investigation lead us to build the profile of the " surfer/surf tourist " visiting Peniche in association with his expectative. Also, the study allowed leveraging policies and strategies directly addressing the expectations of this particular market niche in order to – using a sustainable approach – maximizing the potential of this activity.
In recent years, surf has reached such proportions in terms of media coverage and importance in t... more In recent years, surf has reached such proportions in terms of media coverage and importance in the Portuguese economy such a way that even attracted the government's attention to the phenomenon. This attention was reflected in national strategic documents of the economy of the sea, through the surf tourism. Nowadays Portugal is mentioned as one of the countries with the highest tourist demand for surfing, which is reflected in the increasing availability of products relating to this activity, including hostels, surfcamps and surfschools, among others. As a first introduction we refer to the origin of the word surf, as well as their differentiation relative to the term surfing, some of the modalities that are practiced in the waves, chronologically followed by their origin, history, social issues and decline, with the connection to surf tourism at the beginning of the 20th century proving to be extremely important to your success and rebirth, while economic activity and subsequent development. In the end, globalization, finishing with its arrival in Portugal. Palavras-passe: surf, surfing, história, turismo
The choice of touristic destinations depends on a number of factors, whether they're personal... more The choice of touristic destinations depends on a number of factors, whether they're personal, sociological or economical. The tourist demand is, thus, closely related to the decision that people make when planning their leisure activities. The following analysis seeks to provide information that will provide guidance to public authorities and companies planning in the strategy of sustainable tourism development within a specific segment, in this case surf tourism. This is a new business opportunity, currently having an assuming an important role in the development of regions. Motivation involves a selection process based also on the attributes of the destination. The main goal of this study, trying to make the characterization and profile of surf tourists, is the identification of factors implied on their motivation and the resulting segmentation of this market. The understanding of these issues constitutes is an important contribution for the promotion of a destination's b...
El turismo en las zonas rurales ha demostrado ser un catalizador importante para el desarrollo ec... more El turismo en las zonas rurales ha demostrado ser un catalizador importante para el desarrollo económico, ya que en todo el mundo las propiedades rurales diversifican sus actividades. El objetivo del artículo fue analizar la estrategia de diversificar los medios de subsistencia (Ellis, 2000; Padilha, 2009; Padilha et al., 2020) en las propiedades rurales de la ruta de turismo rural Vale del Paraíso (Brasil). Como procedimiento metodológico, se llevó a cabo una investigación cualitativa de casos múltiples en seis empresas, con la aplicación de un cuestionario, registrando y analizando las respuestas utilizando la técnica de análisis de contenido. Como resultado, es evidente que entre las razones para explorar el turismo rural, se centraron en la diversidad de los recursos naturales, la receptividad y la generación de ingresos, con aspectos que facilitan y obstaculizan, así como elementos que modifican el acceso al capital y el desempeño del turismo. En las zonas rurales, el desarroll...
O presente documento tem o intuito de caracterizar a edição de 2015 do Moiche Rip Curl Pro Portug... more O presente documento tem o intuito de caracterizar a edição de 2015 do Moiche Rip Curl Pro Portugal (que ocorreu em Peniche, entre os dias 20 e 30 de Outubro), em termos sociodemográficos, ao nível da estrutura dos gastos dos visitantes e da estimativa do impacto económico global do evento. Este trabalho foi desenvolvido pelo Núcleo de Investigação em Surfing / Surfing Research Unit (NIS) do Centro de Investigação Aplicada em Turismo (GITUR), Escola Superior de Turismo e Tecnologia do Mar (ESTM), Instituto Politécnico de Leiria (IPL).
More recently, surf has acquired an overwhelming dimension, both in terms of media coverage and i... more More recently, surf has acquired an overwhelming dimension, both in terms of media coverage and in terms of economic relevance and direct impact in the communities. The Portuguese situation is a clear reflection of that, especially in Peniche, where this phenomenon is part of strategic documentation related with the " Sea Economy " , namely via the so called " Surf Tourism ". Nowadays, Portugal is referred to as one of the most attractive countries as a tourist destination as a whole, but also as a tourist destination of reference when it comes to surfing. Furthermore, Peniche is one of the key locations for these activities, with an increasing range of packages and surf tourism offers, especially taking advantage of their environment, landscape and other characteristics related to nature. The main purpose of this work is to characterize in detail the " surfer/surf tourist " at Peniche and measure his satisfaction with this site as a surf tourism destination. In addition, it is proposed to the " surfer/surf tourist " to evaluate the satisfaction versus the level and quality of surf found. In order to achieve this purpose, a comprehensive survey was produced and conducted. The target was visitors of Peniche that matched to the typical " surfer/surf tourist " , achieving a response rate of 363 individuals. The results obtained and the knowledge produced as an outcome of this investigation lead us to build the profile of the " surfer/surf tourist " visiting Peniche in association with his expectative. Also, the study allowed leveraging policies and strategies directly addressing the expectations of this particular market niche in order to – using a sustainable approach – maximizing the potential of this activity.
In recent years, surf has reached such proportions in terms of media coverage and importance in t... more In recent years, surf has reached such proportions in terms of media coverage and importance in the Portuguese economy such a way that even attracted the government's attention to the phenomenon. This attention was reflected in national strategic documents of the economy of the sea, through the surf tourism. Nowadays Portugal is mentioned as one of the countries with the highest tourist demand for surfing, which is reflected in the increasing availability of products relating to this activity, including hostels, surfcamps and surfschools, among others. As a first introduction we refer to the origin of the word surf, as well as their differentiation relative to the term surfing, some of the modalities that are practiced in the waves, chronologically followed by their origin, history, social issues and decline, with the connection to surf tourism at the beginning of the 20th century proving to be extremely important to your success and rebirth, while economic activity and subsequent development. In the end, globalization, finishing with its arrival in Portugal.
The choice of touristic destinations depends on a number of factors, whether they’re personal, so... more The choice of touristic destinations depends on a number of factors, whether they’re personal, sociological or economical. The tourist demand is, thus, closely related to the decision that people make when planning their leisure activities. The following analysis seeks to provide information that will provide guidance to public authorities and companies planning in the strategy of sustainable tourism development within a specific segment, in this case surf tourism. This is a new business opportunity, currently having an assuming an important role in the development of regions. Motivation involves a selection process based also on the attributes of the destination. The main goal of this study, trying to make the characterization and profile of surf tourists, is the identification of factors implied on their motivation and the resulting segmentation of this market. The understanding of these issues constitutes is an important contribution for the promotion of a destination’s better performance and competitiveness. The study was based supported in a collection of data from a questionnaire to surf tourists. The market was segmented using multivariate analysis: factor and cluster analysis. The main results of this study have identified that surf tourists value certain attributes when choosing a destination for surfing, which can be synthesized in the factors "Destination", "Entertainment and Recreation" and " Surf Quality”, as well as and the existence of two opposing segments, that value different attributes, when choosing a surfing destination.
The central objective of this study is to determine the main factors influencing the choice of a ... more The central objective of this study is to determine the main factors influencing the choice of a golf destination. This paper explores the use of multivariate statistical techniques, in particular the use of factor analysis, to derive perceptual maps of few choice dimensions, and multiple regression analysis, to determine the importance of the various choice dimensions identified. The three main perceptual dimensions identified are the “Golf ”, the “Hospitality and Value” and the “Entertainment and Leisure” dimensions. Perceptual maps show the competitive positions, as perceived by golf tourists, of the six main golf destinations of Portugal and Spain. The results of this research suggest the existence of two well-defined types of golfers, with different preferences. The analysis is carried out for these main segments of golf tourists identified in the literature, namely the “holiday golfers” and the “dedicated golfers”, and the results are compared. Finally, how the present methodology can be used to support strategic decisions concerning the management of golf destinations is illustrated.
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Motivation involves a selection process based also on the attributes of the destination. The main goal of this study, trying to make the characterization and profile of surf tourists, is the identification of factors implied on their motivation and the resulting segmentation of this market. The understanding of these issues constitutes is an important contribution for the promotion of a destination’s better performance and competitiveness.
The study was based supported in a collection of data from a questionnaire to surf tourists. The market was segmented using multivariate analysis: factor and cluster analysis. The main results of this study have identified that surf tourists value certain attributes when choosing a destination for surfing, which can be synthesized in the factors "Destination", "Entertainment and Recreation" and " Surf Quality”, as well as and the existence of two opposing segments, that value different attributes, when choosing a surfing destination.
Motivation involves a selection process based also on the attributes of the destination. The main goal of this study, trying to make the characterization and profile of surf tourists, is the identification of factors implied on their motivation and the resulting segmentation of this market. The understanding of these issues constitutes is an important contribution for the promotion of a destination’s better performance and competitiveness.
The study was based supported in a collection of data from a questionnaire to surf tourists. The market was segmented using multivariate analysis: factor and cluster analysis. The main results of this study have identified that surf tourists value certain attributes when choosing a destination for surfing, which can be synthesized in the factors "Destination", "Entertainment and Recreation" and " Surf Quality”, as well as and the existence of two opposing segments, that value different attributes, when choosing a surfing destination.