This paper proposes a framework to analyse the influence of the different dimensions of the perce... more This paper proposes a framework to analyse the influence of the different dimensions of the perceived value on consumer satisfaction with the grocery retailer relationship. The research propositions consider, as a mediating effect, the perceived unsustainable consumption risk associated to the purchase. Indeed, it is expectable that the perception, by consumers, of an existing risk of unsustainable consumption, will influence the subsequent perceived satisfaction with the benefits. The research propositions were supported by the literature review on sustainable consumption and consumer perceived value, according to the relationship marketing knowledge.
This research explores the European Consumer Satisfaction Index model applied to higher education... more This research explores the European Consumer Satisfaction Index model applied to higher education in tourism by accounting for unobserved heterogeneity. In particular, it intends to identify segments of Higher Education Institutions’ consumers based on the structural model estimates of the European Consumer Satisfaction Index, enlarged with the employability construct. A model-based segmentation approach in Partial Least Squares path modelling is
Highlights:
• Analyzing the effects of unobserved heterogeneity in Structural Equation Modeling
... more Highlights:
• Analyzing the effects of unobserved heterogeneity in Structural Equation Modeling
• Uncovering unobserved heterogeneity and segments by a finite-mixture approach
• Examining how environmental attitudes influence the preference for outdoor activity
• Model estimation in a nature-based tourism context using PLS Path Modeling
This research contributes to a better understanding of visitors’ preferences and behavioural patt... more This research contributes to a better understanding of visitors’ preferences and behavioural patterns in national parks and protected areas. A conceptual model is proposed to explain why visitors prefer particular nature- or culture-based activities. It integrates three components – outdoor recreation participation, expectancy-value and environmental attitudes. The New Environmental Paradigm is used to capture environmental attitudes, and the motivations for travelling to parks are based on the push and pull motivation factors. Structural equation modelling is used to test the proposed model using data from 401 domestic visitors to Portuguese parks and other protected areas. Results show that nature-based sports are influenced by motivation to do adventurous sports and by social norms; the proenvironmental attitudes, the motivation to enjoy nature and the influence of others affect the interest in interpretation activities; the model’s strongest impact on recreation activities is from culture-related motives.
This study identifies the diversity of domestic visitors to Portuguese protected areas (PPA) base... more This study identifies the diversity of domestic visitors to Portuguese protected areas (PPA) based on benefit segmentation. The segments of PPA visitors are also compared with other nature-based tourist segments using some empirical benefit segmentation literature. Data were collected by means of a self-administered questionnaire and multivariate statistics techniques (principal components, hierarchical and K-means cluster analyses) were applied. Five distinct segments of visitors were identified based on the motivation for their visit and further characterized by the perceived importance of activities, facilities and services, frequency of visit and socio-demographics. Three segments are nature-focused and two are focused on activities or events. Only one segment shows specific interests and motivations associated with ecotourism and similar characteristics to international ecotourists; moreover, the reasons for the visit in one segment are unrelated to any of the motivations of nature-based tourism. Some implications for management are also described.
Recent Developments in Modeling and Applications in Statistics, Studies in Theoretical and Applied Statistics , 2013
This research uses a model-based segmentation approach in partial least squares path modeling—the... more This research uses a model-based segmentation approach in partial least squares path modeling—the FInite MIXture Partial Least Squares (FIMIX-PLS) methodology—to capture the unobserved heterogeneity in the inner path model estimates of the influence of motivation to visit the Portuguese protected areas on visitors’ preferences for different types of activities. Three distinctive visitor segments were identified. Results confirm the assumption of heterogeneity as the relationships differ across segments.
An exchange perspective of the relationship customer-grocery recognizes the important role that b... more An exchange perspective of the relationship customer-grocery recognizes the important role that both the seller and the shopper assume in their relationships. Today consumers are increasingly considering green consumption, which has led to a situation where retailers expend substantial resources in response to this challenge. However, this consumption has remained lackluster justifying the need for greater knowledge about consumers’ behaviour. The purpose of this paper is to characterize groups of customers based on their perceptions of value, satisfaction with retailers as well as on risk perceived associated with their environmentally consumption practices. As a result of cluster analysis, we obtained a consumers’ typology differing in their relational benefits, satisfaction and risks perceptions. Some suggestions are given to retailers and also recommendations about the need to closely consider their product offerings to ascertain what aspects contribute to the value considered by shoppers.
"Purpose – Despite some attempts to integrate the market orientation construct into the internati... more "Purpose – Despite some attempts to integrate the market orientation construct into the international marketing area, most conceptual and empirical studies have been conducted in the context of domestic operations. In addition, few studies have examined the quadratic effects of customer and competitor orientation on export performance. To address this gap in the literature we test a model that examines whether customer and competitor orientation have linear or quadratic relationships with export performance. We also investigate if competitive intensity moderates the linear and quadratic relationships between customer and competitor orientation and export profit.
Design/methodology/approach – The hypotheses are tested using survey data collected from 197 Brazilian export firms. Structural equation modeling was conducted to test the hypothesized relationships and to validate the proposed conceptual model.
Findings – Empirical evidence reveals that, while customer orientation has a U-shaped relationship with export sales, the competitor orientation–export profit relationship is linear. Our results also provide evidence that the positive quadratic relationship between customer orientation and export profit is mediated by export sales. Contrary to expectations, the results also indicate that none of the linear or quadratic relationships investigated in the model are moderated by competitive intensity.
Originality/value – We test a model in an export context that examines whether the relationships between the separate components of market orientation and export performance are linear or quadratic. We also contribute to the literature by examining these relationships in the context of a developing country, namely Brazil."
Despite some attempts to integrate the market orientation construct into the international market... more Despite some attempts to integrate the market orientation construct into the international marketing area, most conceptual and empirical studies have been conducted in the context of domestic operations. To address this gap we examine whether competitive intensity moderates the relationships among the components of market orientation and export performance. Data was used from 197 Brazilian export companies. Results suggest that interfunctional coordination enhances customer and competitor orientation. Moreover, customer orientation has no direct effect on export performance, while competitor orientation has a positive effect on firm’s international performance. Findings also indicate that competitive intensity moderates all the relationships tested in the model.
This paper proposes a framework to analyse the influence of the different dimensions of the perce... more This paper proposes a framework to analyse the influence of the different dimensions of the perceived value on consumer satisfaction with the grocery retailer relationship. The research propositions consider, as a mediating effect, the perceived unsustainable consumption risk associated to the purchase. Indeed, it is expectable that the perception, by consumers, of an existing risk of unsustainable consumption, will influence the subsequent perceived satisfaction with the benefits. The research propositions were supported by the literature review on sustainable consumption and consumer perceived value, according to the relationship marketing knowledge.
This research explores the European Consumer Satisfaction Index model applied to higher education... more This research explores the European Consumer Satisfaction Index model applied to higher education in tourism by accounting for unobserved heterogeneity. In particular, it intends to identify segments of Higher Education Institutions’ consumers based on the structural model estimates of the European Consumer Satisfaction Index, enlarged with the employability construct. A model-based segmentation approach in Partial Least Squares path modelling is
Highlights:
• Analyzing the effects of unobserved heterogeneity in Structural Equation Modeling
... more Highlights:
• Analyzing the effects of unobserved heterogeneity in Structural Equation Modeling
• Uncovering unobserved heterogeneity and segments by a finite-mixture approach
• Examining how environmental attitudes influence the preference for outdoor activity
• Model estimation in a nature-based tourism context using PLS Path Modeling
This research contributes to a better understanding of visitors’ preferences and behavioural patt... more This research contributes to a better understanding of visitors’ preferences and behavioural patterns in national parks and protected areas. A conceptual model is proposed to explain why visitors prefer particular nature- or culture-based activities. It integrates three components – outdoor recreation participation, expectancy-value and environmental attitudes. The New Environmental Paradigm is used to capture environmental attitudes, and the motivations for travelling to parks are based on the push and pull motivation factors. Structural equation modelling is used to test the proposed model using data from 401 domestic visitors to Portuguese parks and other protected areas. Results show that nature-based sports are influenced by motivation to do adventurous sports and by social norms; the proenvironmental attitudes, the motivation to enjoy nature and the influence of others affect the interest in interpretation activities; the model’s strongest impact on recreation activities is from culture-related motives.
This study identifies the diversity of domestic visitors to Portuguese protected areas (PPA) base... more This study identifies the diversity of domestic visitors to Portuguese protected areas (PPA) based on benefit segmentation. The segments of PPA visitors are also compared with other nature-based tourist segments using some empirical benefit segmentation literature. Data were collected by means of a self-administered questionnaire and multivariate statistics techniques (principal components, hierarchical and K-means cluster analyses) were applied. Five distinct segments of visitors were identified based on the motivation for their visit and further characterized by the perceived importance of activities, facilities and services, frequency of visit and socio-demographics. Three segments are nature-focused and two are focused on activities or events. Only one segment shows specific interests and motivations associated with ecotourism and similar characteristics to international ecotourists; moreover, the reasons for the visit in one segment are unrelated to any of the motivations of nature-based tourism. Some implications for management are also described.
Recent Developments in Modeling and Applications in Statistics, Studies in Theoretical and Applied Statistics , 2013
This research uses a model-based segmentation approach in partial least squares path modeling—the... more This research uses a model-based segmentation approach in partial least squares path modeling—the FInite MIXture Partial Least Squares (FIMIX-PLS) methodology—to capture the unobserved heterogeneity in the inner path model estimates of the influence of motivation to visit the Portuguese protected areas on visitors’ preferences for different types of activities. Three distinctive visitor segments were identified. Results confirm the assumption of heterogeneity as the relationships differ across segments.
An exchange perspective of the relationship customer-grocery recognizes the important role that b... more An exchange perspective of the relationship customer-grocery recognizes the important role that both the seller and the shopper assume in their relationships. Today consumers are increasingly considering green consumption, which has led to a situation where retailers expend substantial resources in response to this challenge. However, this consumption has remained lackluster justifying the need for greater knowledge about consumers’ behaviour. The purpose of this paper is to characterize groups of customers based on their perceptions of value, satisfaction with retailers as well as on risk perceived associated with their environmentally consumption practices. As a result of cluster analysis, we obtained a consumers’ typology differing in their relational benefits, satisfaction and risks perceptions. Some suggestions are given to retailers and also recommendations about the need to closely consider their product offerings to ascertain what aspects contribute to the value considered by shoppers.
"Purpose – Despite some attempts to integrate the market orientation construct into the internati... more "Purpose – Despite some attempts to integrate the market orientation construct into the international marketing area, most conceptual and empirical studies have been conducted in the context of domestic operations. In addition, few studies have examined the quadratic effects of customer and competitor orientation on export performance. To address this gap in the literature we test a model that examines whether customer and competitor orientation have linear or quadratic relationships with export performance. We also investigate if competitive intensity moderates the linear and quadratic relationships between customer and competitor orientation and export profit.
Design/methodology/approach – The hypotheses are tested using survey data collected from 197 Brazilian export firms. Structural equation modeling was conducted to test the hypothesized relationships and to validate the proposed conceptual model.
Findings – Empirical evidence reveals that, while customer orientation has a U-shaped relationship with export sales, the competitor orientation–export profit relationship is linear. Our results also provide evidence that the positive quadratic relationship between customer orientation and export profit is mediated by export sales. Contrary to expectations, the results also indicate that none of the linear or quadratic relationships investigated in the model are moderated by competitive intensity.
Originality/value – We test a model in an export context that examines whether the relationships between the separate components of market orientation and export performance are linear or quadratic. We also contribute to the literature by examining these relationships in the context of a developing country, namely Brazil."
Despite some attempts to integrate the market orientation construct into the international market... more Despite some attempts to integrate the market orientation construct into the international marketing area, most conceptual and empirical studies have been conducted in the context of domestic operations. To address this gap we examine whether competitive intensity moderates the relationships among the components of market orientation and export performance. Data was used from 197 Brazilian export companies. Results suggest that interfunctional coordination enhances customer and competitor orientation. Moreover, customer orientation has no direct effect on export performance, while competitor orientation has a positive effect on firm’s international performance. Findings also indicate that competitive intensity moderates all the relationships tested in the model.
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Papers by Catarina Marques
• Analyzing the effects of unobserved heterogeneity in Structural Equation Modeling
• Uncovering unobserved heterogeneity and segments by a finite-mixture approach
• Examining how environmental attitudes influence the preference for outdoor activity
• Model estimation in a nature-based tourism context using PLS Path Modeling
Design/methodology/approach – The hypotheses are tested using survey data collected from 197 Brazilian export firms. Structural equation modeling was conducted to test the hypothesized relationships and to validate the proposed conceptual model.
Findings – Empirical evidence reveals that, while customer orientation has a U-shaped relationship with export sales, the competitor orientation–export profit relationship is linear. Our results also provide evidence that the positive quadratic relationship between customer orientation and export profit is mediated by export sales. Contrary to expectations, the results also indicate that none of the linear or quadratic relationships investigated in the model are moderated by competitive intensity.
Originality/value – We test a model in an export context that examines whether the relationships between the separate components of market orientation and export performance are linear or quadratic. We also contribute to the literature by examining these relationships in the context of a developing country, namely Brazil."
• Analyzing the effects of unobserved heterogeneity in Structural Equation Modeling
• Uncovering unobserved heterogeneity and segments by a finite-mixture approach
• Examining how environmental attitudes influence the preference for outdoor activity
• Model estimation in a nature-based tourism context using PLS Path Modeling
Design/methodology/approach – The hypotheses are tested using survey data collected from 197 Brazilian export firms. Structural equation modeling was conducted to test the hypothesized relationships and to validate the proposed conceptual model.
Findings – Empirical evidence reveals that, while customer orientation has a U-shaped relationship with export sales, the competitor orientation–export profit relationship is linear. Our results also provide evidence that the positive quadratic relationship between customer orientation and export profit is mediated by export sales. Contrary to expectations, the results also indicate that none of the linear or quadratic relationships investigated in the model are moderated by competitive intensity.
Originality/value – We test a model in an export context that examines whether the relationships between the separate components of market orientation and export performance are linear or quadratic. We also contribute to the literature by examining these relationships in the context of a developing country, namely Brazil."