Aswin Rahadi
Aswin holds a Bachelor of Engineering (Architecture Engineering) from Institut Teknologi Bandung, Indonesia in 2003, Master of Management from Swiss German University, Indonesia in 2009, Master of Business Administration from Fachhochschule Konstanz - Hochschule für Technik, Wirtschaft und Gestaltung, Germany in 2009, and Doctorate degree in Management Science from School of Business and Management, Institut Teknologi Bandung, Indonesia in 2015.
He also holds Qualified Wealth Planner (QWP®) certification from IAFP Global, Registered Financial Associate (RFA®) from International Association of Registered Financial Consultants (IARFC), and Basic Practitioners Certificate from National Federation of Neuro-Linguistic Programming (NFNLP).
He started his career in Property industry as Junior Business Development Manager at PT. Bumi Serpong Damai (2003-2004) before moving to become Analyst at Northstar Pacific, an Investment Banking company.
He left Northstar Pacific as Associate (2004-2010) to pursue his PhD degree at School of Business & Management, Bandung Institute of Technology in 2010. Currently he is acting as Managing Partner at ra+, a consulting firm, while also actively pursuing his interest in travel/food/hospitality industry as Co-Founder in Jejakrasa.com
His research interests mainly focused in consumer preferences and financial studies, with minor research interest in other fields such as architecture, consumer behavior, marketing, entrepreneurship, and e-commerce, financial planning, and more recently city and quality of life improvement.
Address: Universiti Malaysia Terengganu
He also holds Qualified Wealth Planner (QWP®) certification from IAFP Global, Registered Financial Associate (RFA®) from International Association of Registered Financial Consultants (IARFC), and Basic Practitioners Certificate from National Federation of Neuro-Linguistic Programming (NFNLP).
He started his career in Property industry as Junior Business Development Manager at PT. Bumi Serpong Damai (2003-2004) before moving to become Analyst at Northstar Pacific, an Investment Banking company.
He left Northstar Pacific as Associate (2004-2010) to pursue his PhD degree at School of Business & Management, Bandung Institute of Technology in 2010. Currently he is acting as Managing Partner at ra+, a consulting firm, while also actively pursuing his interest in travel/food/hospitality industry as Co-Founder in Jejakrasa.com
His research interests mainly focused in consumer preferences and financial studies, with minor research interest in other fields such as architecture, consumer behavior, marketing, entrepreneurship, and e-commerce, financial planning, and more recently city and quality of life improvement.
Address: Universiti Malaysia Terengganu
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This study aims to understand the motivating factors that influence the younger generation motivations for not shopping in traditional marketplace. In this qualitative study, two types of generation cohorts: baby boomers and generation Y is being extensively interview, to uncover their motivating factors. The findings of this study suggested that there are several common motivating factors that influence their reluctance to shop in traditional marketplaces.
The findings from this research are useful for traditional marketplace stakeholders to improve the current decaying traditional marketplaces in Indonesia, in order to prevent the extinction of traditional marketplaces in the country.