Purpose This paper aims to explore the role of employee engagement for competitiveness. In partic... more Purpose This paper aims to explore the role of employee engagement for competitiveness. In particular, the role of employee communication to create engaging workplaces. Design/methodology/approach Two field surveys were conducted to assess, which are the most relevant leverages that contribute to create engaging (or disengaging) workplaces in Italy: the first one on a statistical sample of large companies, the second one on a snowball sample of employees. Findings Italian companies often miss the opportunity to create engaging workplaces and to exploit the potential of employee communication to foster employee engagement. Research limitations/implications Further research could focus on a survey on a sample of managers and employees belonging to the same company. Practical implications Companies should pursue an inclusive relational approach, using employee communication appropriately. Originality/value The study develops and tests a model showing the linkages among managerial appro...
Employee behavior on social media is an opportunity for brand building as customers perceive it a... more Employee behavior on social media is an opportunity for brand building as customers perceive it as highly authentic. But employees could spread inappropriate messages or breach rules. Companies increasingly adopt social media policies (SMP), providing employees with guidelines. This paper proposes two models of SMP. Enabling SMP stimulate authentic employee brand consistent behavior to seize opportunities by means of balanced governance. Prescriptive SMP suggest or restrict employee behavior to prevent risks by means of managerial control. A content analysis of 25 SMP reveals a homogeneous distribution. Companies should adopt social media governance, and integrate SMP with training, communication and human resource management, to sustain employee brand consistent behavior.
Purpose This paper aims to explore the role of employee engagement for competitiveness. In partic... more Purpose This paper aims to explore the role of employee engagement for competitiveness. In particular, the role of employee communication to create engaging workplaces. Design/methodology/approach Two field surveys were conducted to assess, which are the most relevant leverages that contribute to create engaging (or disengaging) workplaces in Italy: the first one on a statistical sample of large companies, the second one on a snowball sample of employees. Findings Italian companies often miss the opportunity to create engaging workplaces and to exploit the potential of employee communication to foster employee engagement. Research limitations/implications Further research could focus on a survey on a sample of managers and employees belonging to the same company. Practical implications Companies should pursue an inclusive relational approach, using employee communication appropriately. Originality/value The study develops and tests a model showing the linkages among managerial appro...
Employee behavior on social media is an opportunity for brand building as customers perceive it a... more Employee behavior on social media is an opportunity for brand building as customers perceive it as highly authentic. But employees could spread inappropriate messages or breach rules. Companies increasingly adopt social media policies (SMP), providing employees with guidelines. This paper proposes two models of SMP. Enabling SMP stimulate authentic employee brand consistent behavior to seize opportunities by means of balanced governance. Prescriptive SMP suggest or restrict employee behavior to prevent risks by means of managerial control. A content analysis of 25 SMP reveals a homogeneous distribution. Companies should adopt social media governance, and integrate SMP with training, communication and human resource management, to sustain employee brand consistent behavior.
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Papers by Alfonsa Butera