Information acts very important role in human society. Though there are many other sources of inf... more Information acts very important role in human society. Though there are many other sources of information, newspaper still plays an essential role as the conveyer of information. But as time went by the shape and format of the newspaper has been changed. In this context free newspaper was introduced to the world as a successful business model. Free newspaper is a publication which contains current news, published at least four times a week, revenue depends on the advertisements and available free of charge at public places in the city.Though many developed countries are doing business well with this concept, it’s still new to Sri Lanka. So if we are going to start a free newspaper in Sri Lanka, there is a question that, how Sri Lankan audience will react to this product. The behavior of consumer is more and more important when we are developing a new product or service. Newspaper reader is the ultimate consumer of a free newspaper. Therefore the main objective of this study is to fi...
Film is a collective art form. In other words the cinema is highly synthesized art. It is incorpo... more Film is a collective art form. In other words the cinema is highly synthesized art. It is incorporated with music, dancing, drama, poetry, literature, sculpting, interior designing, painting, martial arts and many other different expressions of human totality. And it communicates through visuals and sounds. In this case the visual is dominant and the sound comes secondly. What are these visuals and what are these sounds? That"s nothing else, these are the visuals of what we see in our day today lives and what we here every day or these are something we dream, imagine. Films have documented this world for more than one hundred and twenty years. Filmmakers have captured how generations of people have lived, worked, and dreamed. Then the cinema is seemed to be a modern electronic chronicle which is successfully recorded all the complexities, paradoxes, lineal developments or downfalls of country"s human being. By preserving these films, we can save the history. This paper attempt to explore the Sri Lankan film preservation journey and address few authentic situations regarded to the film preservation in Sri Lanka.
Free newspaper business model was introduced to the world by Western countries as a successful bu... more Free newspaper business model was introduced to the world by Western countries as a successful business model and today, many Western countries and some Asian countries doing business well with this concept. But this concept is still new to Sri Lanka. As per our knowledge this research work is the pioneer research work on free newspaper concept in Sri Lankan perspective. The history of the birth and development of the newspaper in Sri Lanka clearly shows that, Sri Lanka has been a pioneering country in Asia publishing newspapers in the early nineteenth century and maintaining some newspapers even to this day. So there is a question that, why this free newspaper concept is not practiced in Sri Lanka. Therefore the main objective of this study was to find out the feasibility to start a free newspaper in Sri Lanka. This book provides a profound understanding about strengths, Weaknesses, opportunities and threats which affect on this concept, when it operates in Sri Lankan context. This...
TRIVALENT/ත්රිසංයුජ: Journal of Archaeology, Tourism & Anthropology, Department of Archaeology, University of Kelaniya , 2020
'Community film' is an attractive new term that has been emerged over the past few years. Though ... more 'Community film' is an attractive new term that has been emerged over the past few years. Though Sri Lankans are familiar with 'Community radio', the phrase 'Community film' is still a novel idea. But, it has been recognized by the world that community filmmaking is a broad concept that can be understood and produced in different ways, such as participatory community filmmaking and non-participatory community filmmaking. This study focuses on 'participatory community filmmaking' and tries to understand how it works, why it is made, what the benefits are, and how we can use it as a tool to achieve something positive. Under the qualitative research approach, an ethnographic study was performed. Films have been classified under various criteria, and it helps to understand what type of film it is. Primary and secondary data were collected. Preliminary data was collected through participatory observation and interview methods. Since the film, 'Walapane Satana' was the only film found from Sri Lanka and easily fit into the criteria to call it a community film, it was used for the study. The research revealed a solid sociocultural background behind the making of this film. This particular community film has influenced the development of the place and individuals of this village in many ways. Almost all the villagers have participated in this film to attend and make, teach, learn, present, promote, judge, support, and span many artistic disciplines. Most importantly, some people have given up their lifelong bad habits to become a part of this film, and at the end of the film, they have entirely dumped those habits and have started effectively leading their lives. Furthermore, being a part of this film has added value to their lives, and it has empowered and educated them to become worthy citizens. These findings led the researcher to conclude the study with a strong opinion on community filmmaking as a powerful driver for social change.
Film is a collective art form. In other words the cinema is highly synthesized art. It is incorpo... more Film is a collective art form. In other words the cinema is highly synthesized art. It is incorporated with music, dancing, drama, poetry, literature, sculpting, interior designing, painting, martial arts and many other different expressions of human totality. And it communicates through visuals and sounds. In this case the visual is dominant and the sound comes secondly. What are these visuals and what are these sounds? That"s nothing else, these are the visuals of what we see in our day today lives and what we here every day or these are something we dream, imagine. Films have documented this world for more than one hundred and twenty years. Filmmakers have captured how generations of people have lived, worked, and dreamed. Then the cinema is seemed to be a modern electronic chronicle which is successfully recorded all the complexities, paradoxes, lineal developments or downfalls of country"s human being. By preserving these films, we can save the history. This paper attempt to explore the Sri Lankan film preservation journey and address few authentic situations regarded to the film preservation in Sri Lanka.
Most of the time we assume that film is an art which is to entertain or educate people. But it is... more Most of the time we assume that film is an art which is to entertain or educate people. But it is a sort of art form which created a glamorous and profitable industry in all over the world. So we cannot just treat this product as a normal art. It is a kid of product which is consumed by all the people without limiting to the age, gender etc. It is a kind of product which travels all over the world breaking all the geographical boundaries. It is a kind of product which has all the magic of visual medium. As a collaborative and collective work, a success of a film depends on various functions. Marketing and public relations are two of those functions and a less attention has been paid for these two functions due to the glamorousness of other functions which contribute to a film's success. This paper tries to explain what type of role marketing and public relations plays in order to grab the attention of the audience.
Most of the time we assume that film is an art which is to entertain or educate people. But it is... more Most of the time we assume that film is an art which is to entertain or educate people. But it is a sort of art form which created a glamorous and profitable industry in all over the world. So we can"t just treat this product as a normal art. It"s a kid of product which is consumed by all the people without limiting to the age, gender etc. It"s a kind of product which travels all over the world breaking all the geographical boundaries. It"s a kind of product which has all the magic of visual medium. As a collaborative and collective work, a success of a film depends on various functions. Marketing and Public Relations are two of those functions and a less attention has been paid for these two functions due to the glamorousness of other functions which contribute to a film"s success. This paper tries to explain what type of role Marketing and Public Relations plays in order to grab the attention of the audience.
Most of the time film is considered as an art to offer people with entertainment and education wh... more Most of the time film is considered as an art to offer people with entertainment and education which is acceptable in most of the situations. Furthermore, it has been a world class lucrative industry which can generate profit as well. Therefore, it had succeeded in being superior to any other media of art. Everyone in the society enjoyed the product so called the “films” irrespective of gender, ethnicity, age or any other social category and it has conquered geographical boundaries due to the technical advancements in the industry. It was a magic design of the image media compromising all its beauties. Film was a result of a team work therefore it’s success should be taken into consideration in different aspects otherwise it will be not be fair by all.
Business Model of Free Newspaper : Seeking Opportunities in Sri Lanka, 2016
Free newspaper business model was introduced to the world by Western countries as a successful bu... more Free newspaper business model was introduced to the world by Western countries as a successful business model and today, many Western countries and some Asian countries doing business well with this concept. But this concept is still new to Sri Lanka. As per our knowledge this research work is the pioneer research work on free newspaper concept in Sri Lankan perspective. The history of the birth and development of the newspaper in Sri Lanka clearly shows that, Sri Lanka has been a pioneering country in Asia publishing newspapers in the early nineteenth century and maintaining some newspapers even to this day. So there is a question that, why this free newspaper concept is not practiced in Sri Lanka. Therefore the main objective of this study was to find out the feasibility to start a free newspaper in Sri Lanka. This book provides a profound understanding about strengths, Weaknesses, opportunities and threats which affect on this concept, when it operates in Sri Lankan context. This study especially useful to professionals in Communication, Advertising and Marketing fields, or anyone else who may be interesting in new trends in media.
English language skill is considered as one of most required skills in both educational and profe... more English language skill is considered as one of most required skills in both educational and professional sectors in the modern society. After completing the school education students get chance to enter the state universities and this is where a graduate is being made according to universal aspects. Mass Communication and Public Relations are two global subjects which have been taught from very long time and English language skill is essential in both subjects in order to explore the academic and professional sector equally. However, every student is not given that privilege of learning the language properly. Especially when it comes to the non-urban areas of Sri Lanka, English language literacy is very law and in some areas it is zero. When a language is taught, the four skills of reading, speaking, writing and listening should be improved. During the process of learning, learner is affected by many factors in the second language acquisition process. The purpose of this research is to identify the ethnographic facts which affect on acquiring English as a second language. Under the qualitative research approach a questionnaire was distributed among 100 undergraduates who were selected randomly from the Department of Mass Communication. Additional information was gathered from secondary data sources such as research articles. It was proven by this study that undergraduates who belong to an upper social class background showed higher levels of English acquisition. At the same time it was revealed that undergraduates, who don't belong to that social class but still showed higher levels of English acquisition, highly depend on school and private institution for learning English. The most important fact which was emerged through this research is, learning the alphabet and grammar do not support to acquire the language to the expected extent as long as there is a lack of practice in all levels of language acquisition. Contrary to these findings, it was also found out from this study that the undergraduates were highly motivated to learn English. However, higher motivation in itself did not result in higher levels of English acquisition for all undergraduates.
Films have been classified under various criteria and it helps to understand what type of film it... more Films have been classified under various criteria and it helps to understand what type of film it is. 'Community film' is quite new term which has been emerged over the past few years. Though Sri Lankans are familiar with the concept of 'Community radio' the term 'Community film' is still a novel idea. But, it has been recognized by the world that community film making is a broad concept that can be understood and produced in different ways such as participatory community filmmaking and non-participatory community filmmaking. This study focuses on 'participatory community filmmaking' and tries to understand how it works, why it is made, what the benefits are, and how we can use it as a tool to achieve something positive. Under the qualitative research approach an ethnographic study was performed. Primary and secondary data were collected. Primary data was collect through participatory observation and interview method. Since the film ' Walapane Satana' was the one and only film which was found from Sri Lanka and which has been easily fit in to the criteria to call it as a community film; it was used for the study. The research revealed that there is a strong socio-cultural background behind the making of this film and also this particular community film has influenced the development of the place and individuals of this village in many ways. Almost all the villagers have participated to this film not just to attend but to make, teach, learn, present, promote, judge, support and span many artistic disciplines. Most importantly, some people have given up their life long bad habits to become a part of this film and at the end of the film they have completely dumped those habits and have started leading their lives in an effective way. Being a part of this film has added values to their lives and it has empowered and educated them to become worthy citizens. These findings led the researcher to conclude the study with a strong opinion on community film making as a powerful driver for a social change.
Information acts very important role in human society. Though there are many other sources of inf... more Information acts very important role in human society. Though there are many other sources of information, newspaper still plays an essential role as the conveyer of information. But as time went by the shape and format of the newspaper has been changed. In this context free newspaper was introduced to the world as a successful business model. Free newspaper is a publication which contains current news, published at least four times a week, revenue depends on the advertisements and available free of charge at public places in the city.Though many developed countries are doing business well with this concept, it’s still new to Sri Lanka. So if we are going to start a free newspaper in Sri Lanka, there is a question that, how Sri Lankan audience will react to this product. The behavior of consumer is more and more important when we are developing a new product or service. Newspaper reader is the ultimate consumer of a free newspaper. Therefore the main objective of this study is to fi...
Film is a collective art form. In other words the cinema is highly synthesized art. It is incorpo... more Film is a collective art form. In other words the cinema is highly synthesized art. It is incorporated with music, dancing, drama, poetry, literature, sculpting, interior designing, painting, martial arts and many other different expressions of human totality. And it communicates through visuals and sounds. In this case the visual is dominant and the sound comes secondly. What are these visuals and what are these sounds? That"s nothing else, these are the visuals of what we see in our day today lives and what we here every day or these are something we dream, imagine. Films have documented this world for more than one hundred and twenty years. Filmmakers have captured how generations of people have lived, worked, and dreamed. Then the cinema is seemed to be a modern electronic chronicle which is successfully recorded all the complexities, paradoxes, lineal developments or downfalls of country"s human being. By preserving these films, we can save the history. This paper attempt to explore the Sri Lankan film preservation journey and address few authentic situations regarded to the film preservation in Sri Lanka.
Free newspaper business model was introduced to the world by Western countries as a successful bu... more Free newspaper business model was introduced to the world by Western countries as a successful business model and today, many Western countries and some Asian countries doing business well with this concept. But this concept is still new to Sri Lanka. As per our knowledge this research work is the pioneer research work on free newspaper concept in Sri Lankan perspective. The history of the birth and development of the newspaper in Sri Lanka clearly shows that, Sri Lanka has been a pioneering country in Asia publishing newspapers in the early nineteenth century and maintaining some newspapers even to this day. So there is a question that, why this free newspaper concept is not practiced in Sri Lanka. Therefore the main objective of this study was to find out the feasibility to start a free newspaper in Sri Lanka. This book provides a profound understanding about strengths, Weaknesses, opportunities and threats which affect on this concept, when it operates in Sri Lankan context. This...
TRIVALENT/ත්රිසංයුජ: Journal of Archaeology, Tourism & Anthropology, Department of Archaeology, University of Kelaniya , 2020
'Community film' is an attractive new term that has been emerged over the past few years. Though ... more 'Community film' is an attractive new term that has been emerged over the past few years. Though Sri Lankans are familiar with 'Community radio', the phrase 'Community film' is still a novel idea. But, it has been recognized by the world that community filmmaking is a broad concept that can be understood and produced in different ways, such as participatory community filmmaking and non-participatory community filmmaking. This study focuses on 'participatory community filmmaking' and tries to understand how it works, why it is made, what the benefits are, and how we can use it as a tool to achieve something positive. Under the qualitative research approach, an ethnographic study was performed. Films have been classified under various criteria, and it helps to understand what type of film it is. Primary and secondary data were collected. Preliminary data was collected through participatory observation and interview methods. Since the film, 'Walapane Satana' was the only film found from Sri Lanka and easily fit into the criteria to call it a community film, it was used for the study. The research revealed a solid sociocultural background behind the making of this film. This particular community film has influenced the development of the place and individuals of this village in many ways. Almost all the villagers have participated in this film to attend and make, teach, learn, present, promote, judge, support, and span many artistic disciplines. Most importantly, some people have given up their lifelong bad habits to become a part of this film, and at the end of the film, they have entirely dumped those habits and have started effectively leading their lives. Furthermore, being a part of this film has added value to their lives, and it has empowered and educated them to become worthy citizens. These findings led the researcher to conclude the study with a strong opinion on community filmmaking as a powerful driver for social change.
Film is a collective art form. In other words the cinema is highly synthesized art. It is incorpo... more Film is a collective art form. In other words the cinema is highly synthesized art. It is incorporated with music, dancing, drama, poetry, literature, sculpting, interior designing, painting, martial arts and many other different expressions of human totality. And it communicates through visuals and sounds. In this case the visual is dominant and the sound comes secondly. What are these visuals and what are these sounds? That"s nothing else, these are the visuals of what we see in our day today lives and what we here every day or these are something we dream, imagine. Films have documented this world for more than one hundred and twenty years. Filmmakers have captured how generations of people have lived, worked, and dreamed. Then the cinema is seemed to be a modern electronic chronicle which is successfully recorded all the complexities, paradoxes, lineal developments or downfalls of country"s human being. By preserving these films, we can save the history. This paper attempt to explore the Sri Lankan film preservation journey and address few authentic situations regarded to the film preservation in Sri Lanka.
Most of the time we assume that film is an art which is to entertain or educate people. But it is... more Most of the time we assume that film is an art which is to entertain or educate people. But it is a sort of art form which created a glamorous and profitable industry in all over the world. So we cannot just treat this product as a normal art. It is a kid of product which is consumed by all the people without limiting to the age, gender etc. It is a kind of product which travels all over the world breaking all the geographical boundaries. It is a kind of product which has all the magic of visual medium. As a collaborative and collective work, a success of a film depends on various functions. Marketing and public relations are two of those functions and a less attention has been paid for these two functions due to the glamorousness of other functions which contribute to a film's success. This paper tries to explain what type of role marketing and public relations plays in order to grab the attention of the audience.
Most of the time we assume that film is an art which is to entertain or educate people. But it is... more Most of the time we assume that film is an art which is to entertain or educate people. But it is a sort of art form which created a glamorous and profitable industry in all over the world. So we can"t just treat this product as a normal art. It"s a kid of product which is consumed by all the people without limiting to the age, gender etc. It"s a kind of product which travels all over the world breaking all the geographical boundaries. It"s a kind of product which has all the magic of visual medium. As a collaborative and collective work, a success of a film depends on various functions. Marketing and Public Relations are two of those functions and a less attention has been paid for these two functions due to the glamorousness of other functions which contribute to a film"s success. This paper tries to explain what type of role Marketing and Public Relations plays in order to grab the attention of the audience.
Most of the time film is considered as an art to offer people with entertainment and education wh... more Most of the time film is considered as an art to offer people with entertainment and education which is acceptable in most of the situations. Furthermore, it has been a world class lucrative industry which can generate profit as well. Therefore, it had succeeded in being superior to any other media of art. Everyone in the society enjoyed the product so called the “films” irrespective of gender, ethnicity, age or any other social category and it has conquered geographical boundaries due to the technical advancements in the industry. It was a magic design of the image media compromising all its beauties. Film was a result of a team work therefore it’s success should be taken into consideration in different aspects otherwise it will be not be fair by all.
Business Model of Free Newspaper : Seeking Opportunities in Sri Lanka, 2016
Free newspaper business model was introduced to the world by Western countries as a successful bu... more Free newspaper business model was introduced to the world by Western countries as a successful business model and today, many Western countries and some Asian countries doing business well with this concept. But this concept is still new to Sri Lanka. As per our knowledge this research work is the pioneer research work on free newspaper concept in Sri Lankan perspective. The history of the birth and development of the newspaper in Sri Lanka clearly shows that, Sri Lanka has been a pioneering country in Asia publishing newspapers in the early nineteenth century and maintaining some newspapers even to this day. So there is a question that, why this free newspaper concept is not practiced in Sri Lanka. Therefore the main objective of this study was to find out the feasibility to start a free newspaper in Sri Lanka. This book provides a profound understanding about strengths, Weaknesses, opportunities and threats which affect on this concept, when it operates in Sri Lankan context. This study especially useful to professionals in Communication, Advertising and Marketing fields, or anyone else who may be interesting in new trends in media.
English language skill is considered as one of most required skills in both educational and profe... more English language skill is considered as one of most required skills in both educational and professional sectors in the modern society. After completing the school education students get chance to enter the state universities and this is where a graduate is being made according to universal aspects. Mass Communication and Public Relations are two global subjects which have been taught from very long time and English language skill is essential in both subjects in order to explore the academic and professional sector equally. However, every student is not given that privilege of learning the language properly. Especially when it comes to the non-urban areas of Sri Lanka, English language literacy is very law and in some areas it is zero. When a language is taught, the four skills of reading, speaking, writing and listening should be improved. During the process of learning, learner is affected by many factors in the second language acquisition process. The purpose of this research is to identify the ethnographic facts which affect on acquiring English as a second language. Under the qualitative research approach a questionnaire was distributed among 100 undergraduates who were selected randomly from the Department of Mass Communication. Additional information was gathered from secondary data sources such as research articles. It was proven by this study that undergraduates who belong to an upper social class background showed higher levels of English acquisition. At the same time it was revealed that undergraduates, who don't belong to that social class but still showed higher levels of English acquisition, highly depend on school and private institution for learning English. The most important fact which was emerged through this research is, learning the alphabet and grammar do not support to acquire the language to the expected extent as long as there is a lack of practice in all levels of language acquisition. Contrary to these findings, it was also found out from this study that the undergraduates were highly motivated to learn English. However, higher motivation in itself did not result in higher levels of English acquisition for all undergraduates.
Films have been classified under various criteria and it helps to understand what type of film it... more Films have been classified under various criteria and it helps to understand what type of film it is. 'Community film' is quite new term which has been emerged over the past few years. Though Sri Lankans are familiar with the concept of 'Community radio' the term 'Community film' is still a novel idea. But, it has been recognized by the world that community film making is a broad concept that can be understood and produced in different ways such as participatory community filmmaking and non-participatory community filmmaking. This study focuses on 'participatory community filmmaking' and tries to understand how it works, why it is made, what the benefits are, and how we can use it as a tool to achieve something positive. Under the qualitative research approach an ethnographic study was performed. Primary and secondary data were collected. Primary data was collect through participatory observation and interview method. Since the film ' Walapane Satana' was the one and only film which was found from Sri Lanka and which has been easily fit in to the criteria to call it as a community film; it was used for the study. The research revealed that there is a strong socio-cultural background behind the making of this film and also this particular community film has influenced the development of the place and individuals of this village in many ways. Almost all the villagers have participated to this film not just to attend but to make, teach, learn, present, promote, judge, support and span many artistic disciplines. Most importantly, some people have given up their life long bad habits to become a part of this film and at the end of the film they have completely dumped those habits and have started leading their lives in an effective way. Being a part of this film has added values to their lives and it has empowered and educated them to become worthy citizens. These findings led the researcher to conclude the study with a strong opinion on community film making as a powerful driver for a social change.
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