The paper aims to compare how the concept of corporate reputation is understood in the fields of ... more The paper aims to compare how the concept of corporate reputation is understood in the fields of law and marketing. This comparative investigation determines whether interdisciplinary communication between these two domains, and consequently interdisciplinary research on corporate reputation, is possible. Due to the lack of a legal definition (i.e. definition in a legal act) of corporate reputation, the meaning of this concept is reconstructed on the basis of Polish legislation and case law. Then the legal concept of corporate reputation is compared with numerous definitions proposed by marketing scholars. As a result of this investigation, two approaches to corporate reputation are distinguished: reputation as a process and reputation as a result. Legal scholars focus on the latter, whereas marketing researchers consider both approaches. This difference results from diverse objectives of mararticle details: Received: 26.01.2015 Revised: 30.07.2015 Accepted: 01.08.2015
A dead persons’ surname is frequently such an element which attracts clients and which represents... more A dead persons’ surname is frequently such an element which attracts clients and which represents the reputation and quality of a product. This can be very important when a surname becomes part of a brand or company name and trademark. This article presents the method of protecting the surname of a dead person as a trademark on the basis of Polish and European jurisprudence. The main attention was put on the protection of historical and common surnames. This allows the presentation of different ways of protecting a surname in civil law and intellectual property law. This article also presents a de lega ferenda conclusion which postulates changes in the legal protection of surnames as trademarks.
The protection of personal rights in Poland is currently one of the fastest developing areas of l... more The protection of personal rights in Poland is currently one of the fastest developing areas of law. Each year it is noted that the number of cases in this area is growing, mostly because people are looking to protect their rights, such as freedom, name, pseudonym, image, health or another right on the basis of the Polish Civil Code. It allows them to receive financial compensation where their, mostly, immaterial rights were infringed or when they feel injured. This is also why the open catalogue of the values protected by personal rights is increasing rapidly, and now one can observe that such values as national identity, a sense of belonging to a gender or dignity are protected by these rights. The subject matter of this article is an opinion on the Polish Supreme Court case where the Court decided that the nickname ‘Tiger’ used by a Polish boxer cannot be protected as a personal right on the bases of the Civil Code. This article presents basic information about protecting persona...
Wider protection of reputable trade marks is the result of many efforts undertaken by their owner... more Wider protection of reputable trade marks is the result of many efforts undertaken by their owners, including those related to large financial outlays. In Poland, trade marks with a reputation are those which are for the most part associated with the positive reception of such a sign. This aspect is due to the meaning of the Polish word ‘renoma’ (reputation), which means a very good opinion about someone or something. The protection of such signs also extends to the protection guaranteed by the Act on Combating Unfair Competition1 (hereinafter ACUC). This paper discusses the ruling of the Polish Supreme Court regarding the protection of the OMEGA trade mark.2 In this ruling the Supreme Court annulled the judgement of Court of Appeal in the OMEGA case. These considerations should be divided into two parts. The first will include a discussion on the scope of a way to compare trade marks and internet domains proposed by the Court of Appeal and confirmed in most doctrines. In the second...
The paper aims to compare how the concept of corporate reputation is understood in the fields of ... more The paper aims to compare how the concept of corporate reputation is understood in the fields of law and marketing. This comparative investigation determines whether interdisciplinary communication between these two domains, and consequently interdisciplinary research on corporate reputation, is possible.
Proceedings of the 2014 Mulitmedia, Interaction, Design and Innovation International Conference on Multimedia, Interaction, Design and Innovation - MIDI '14, 2014
The paper aims to compare how the concept of corporate reputation is understood in the fields of ... more The paper aims to compare how the concept of corporate reputation is understood in the fields of law and marketing. This comparative investigation determines whether interdisciplinary communication between these two domains, and consequently interdisciplinary research on corporate reputation, is possible. Due to the lack of a legal definition (i.e. definition in a legal act) of corporate reputation, the meaning of this concept is reconstructed on the basis of Polish legislation and case law. Then the legal concept of corporate reputation is compared with numerous definitions proposed by marketing scholars. As a result of this investigation, two approaches to corporate reputation are distinguished: reputation as a process and reputation as a result. Legal scholars focus on the latter, whereas marketing researchers consider both approaches. This difference results from diverse objectives of mararticle details: Received: 26.01.2015 Revised: 30.07.2015 Accepted: 01.08.2015
A dead persons’ surname is frequently such an element which attracts clients and which represents... more A dead persons’ surname is frequently such an element which attracts clients and which represents the reputation and quality of a product. This can be very important when a surname becomes part of a brand or company name and trademark. This article presents the method of protecting the surname of a dead person as a trademark on the basis of Polish and European jurisprudence. The main attention was put on the protection of historical and common surnames. This allows the presentation of different ways of protecting a surname in civil law and intellectual property law. This article also presents a de lega ferenda conclusion which postulates changes in the legal protection of surnames as trademarks.
The protection of personal rights in Poland is currently one of the fastest developing areas of l... more The protection of personal rights in Poland is currently one of the fastest developing areas of law. Each year it is noted that the number of cases in this area is growing, mostly because people are looking to protect their rights, such as freedom, name, pseudonym, image, health or another right on the basis of the Polish Civil Code. It allows them to receive financial compensation where their, mostly, immaterial rights were infringed or when they feel injured. This is also why the open catalogue of the values protected by personal rights is increasing rapidly, and now one can observe that such values as national identity, a sense of belonging to a gender or dignity are protected by these rights. The subject matter of this article is an opinion on the Polish Supreme Court case where the Court decided that the nickname ‘Tiger’ used by a Polish boxer cannot be protected as a personal right on the bases of the Civil Code. This article presents basic information about protecting persona...
Wider protection of reputable trade marks is the result of many efforts undertaken by their owner... more Wider protection of reputable trade marks is the result of many efforts undertaken by their owners, including those related to large financial outlays. In Poland, trade marks with a reputation are those which are for the most part associated with the positive reception of such a sign. This aspect is due to the meaning of the Polish word ‘renoma’ (reputation), which means a very good opinion about someone or something. The protection of such signs also extends to the protection guaranteed by the Act on Combating Unfair Competition1 (hereinafter ACUC). This paper discusses the ruling of the Polish Supreme Court regarding the protection of the OMEGA trade mark.2 In this ruling the Supreme Court annulled the judgement of Court of Appeal in the OMEGA case. These considerations should be divided into two parts. The first will include a discussion on the scope of a way to compare trade marks and internet domains proposed by the Court of Appeal and confirmed in most doctrines. In the second...
The paper aims to compare how the concept of corporate reputation is understood in the fields of ... more The paper aims to compare how the concept of corporate reputation is understood in the fields of law and marketing. This comparative investigation determines whether interdisciplinary communication between these two domains, and consequently interdisciplinary research on corporate reputation, is possible.
Proceedings of the 2014 Mulitmedia, Interaction, Design and Innovation International Conference on Multimedia, Interaction, Design and Innovation - MIDI '14, 2014
Uploads