Supervisors: Marketing & Consumer Behaviour and Tourism Island Civic Engagement Education Phone: 04 415 5000 Address: Department of Business Faculty of Management Science and Muamalat Universiti Islam Antarabangsa Sultan Abdul Halim Mu'adzam Shah 09300 Kuala Ketil - Kedah Darul Aman
&... more "The interest of consumer in practicing green marketing has become a norm. Islamic consumer hunger of Islamic marketing approaches. A certain number of articles and books have been written by researcher and author in order to share also distribute knowledge to consumer. This is more likely to protect consumer welfare. In this review essay, the authors propose “4H’s” Consumer Welfare approach which can be practice by Islamic Marketing in the light of Shariah law. Shariah, in layman's terms, is the code of conduct of Islam. It is better known as the religious law of Islam. Shariah law is derived from two primary or revealed sources which are the Quran and Prophetic traditions and one secondary or non-revealed source which is the juristic reasoning or Ijtihad. Treating green marketing as a subset of Islamic marketing and not as being independent from the later, this essay seeks to produce a fresh approach of marketing mix (Hoist, Harmonious, Homage and Handy) with an emphasis on consumer welfare, targeting not only Muslim but also non-Muslim consumers. Keywords Islamic marketing, Green marketing, Marketing Myopia, Consumer Behavior, Islamic Marketing Mix, Islamic Green Marketing"
Journal of Fundamental and Applied Sciences, Mar 7, 2018
The researcher focuses on millennial civic engagement education (CEE) from the aspect of informat... more The researcher focuses on millennial civic engagement education (CEE) from the aspect of information control through integrated marketing communication (IMC) and its exposure, which can lead to millennial environmental stewardship (ES). IMC is an effective tool for CEE, for gaining millennial attention, interest, desire and action (AIDA) irrespective of their understanding. This study also aims to explore millennial behaviors when CEE is promoted via IMC. Qualitative approach with semi-structured interview with the millennial was undertaken to get a trustworthy data on information and in-depth knowledge of the subject as well as the happening phenomenon. The findings revealed a lot of strategies that need to be implemented by the government, local authorities and NGOs on CEE via IMC as to promote ES in millennials mainly for the EET. The research involves a small number of millennials.
Success of waste separation at source depends on the willingness of, and good practices among res... more Success of waste separation at source depends on the willingness of, and good practices among residents. Nowadays, managing household solid waste is a growing challenge for many cities, which is important for environmental conservation. In order to tackle this problem, local authority is turning towards recycling, which is an effective tool for solid waste management. Participation rate of waste separation among Malaysians is still low; thus, there is an urgency to foster waste separation practice beginning from the household. This research seeks to understand the residents’ perception of, and participation in recycling activities in Langkawi to achieve environmental conservation in the context of island tourism. Recycling in Malaysia is protected by the law, under Solid Waste and Public Cleansing Management Act, 2007 (Act 672). The Separation at Source Initiative (SSI) became effective on September 2015 with mandatory requirement for residents to separate waste in their dwelling. A...
The integration of marketing communication channel has provided environmental information in vari... more The integration of marketing communication channel has provided environmental information in various aspects of learning. As practiced in the last 20 years, where marketing functions has moved from theory to practice. Therefore, the environmental education (EE) tackles environmental degradation issue today by ensuring relevant, specific knowledge is passed on to, and acted upon by targeted groups in the community like youth. Integrated media is a convenience channel of an EE creativity to inject the element of effective communication in learning experience for youth while integrated marketing communication (IMC) try to gain their attention, interest, desire and action (AIDA) on environmental issues. The literature identified exposures to various kind of integration in marketing communication have developed their consumer behavioural characteristics and attitude. This study investigates whether youth aged between 15-21 years old show different AIDA perceptions in environmental stewar...
The researcher focuses on millennial civic engagement education (CEE) from the aspect of informat... more The researcher focuses on millennial civic engagement education (CEE) from the aspect of information control through integrated marketing communication (IMC) and its exposure, which can lead to millennial environmental stewardship (ES). IMC is an effective tool for CEE, for gaining millennial attention, interest, desire and action (AIDA) irrespective of their understanding. This study also aims to explore millennial behaviors when CEE is promoted via IMC. Qualitative approach with semi-structured interview with the millennial was undertaken to get a trustworthy data on information and in-depth knowledge of the subject as well as the happening phenomenon. The findings revealed a lot of strategies that need to be implemented by the government, local authorities and NGOs on CEE via IMC as to promote ES in millennials mainly for the EET. The research involves a small number of millennials.
&... more "The interest of consumer in practicing green marketing has become a norm. Islamic consumer hunger of Islamic marketing approaches. A certain number of articles and books have been written by researcher and author in order to share also distribute knowledge to consumer. This is more likely to protect consumer welfare. In this review essay, the authors propose “4H’s” Consumer Welfare approach which can be practice by Islamic Marketing in the light of Shariah law. Shariah, in layman's terms, is the code of conduct of Islam. It is better known as the religious law of Islam. Shariah law is derived from two primary or revealed sources which are the Quran and Prophetic traditions and one secondary or non-revealed source which is the juristic reasoning or Ijtihad. Treating green marketing as a subset of Islamic marketing and not as being independent from the later, this essay seeks to produce a fresh approach of marketing mix (Hoist, Harmonious, Homage and Handy) with an emphasis on consumer welfare, targeting not only Muslim but also non-Muslim consumers. Keywords Islamic marketing, Green marketing, Marketing Myopia, Consumer Behavior, Islamic Marketing Mix, Islamic Green Marketing"
Journal of Fundamental and Applied Sciences, Mar 7, 2018
The researcher focuses on millennial civic engagement education (CEE) from the aspect of informat... more The researcher focuses on millennial civic engagement education (CEE) from the aspect of information control through integrated marketing communication (IMC) and its exposure, which can lead to millennial environmental stewardship (ES). IMC is an effective tool for CEE, for gaining millennial attention, interest, desire and action (AIDA) irrespective of their understanding. This study also aims to explore millennial behaviors when CEE is promoted via IMC. Qualitative approach with semi-structured interview with the millennial was undertaken to get a trustworthy data on information and in-depth knowledge of the subject as well as the happening phenomenon. The findings revealed a lot of strategies that need to be implemented by the government, local authorities and NGOs on CEE via IMC as to promote ES in millennials mainly for the EET. The research involves a small number of millennials.
Success of waste separation at source depends on the willingness of, and good practices among res... more Success of waste separation at source depends on the willingness of, and good practices among residents. Nowadays, managing household solid waste is a growing challenge for many cities, which is important for environmental conservation. In order to tackle this problem, local authority is turning towards recycling, which is an effective tool for solid waste management. Participation rate of waste separation among Malaysians is still low; thus, there is an urgency to foster waste separation practice beginning from the household. This research seeks to understand the residents’ perception of, and participation in recycling activities in Langkawi to achieve environmental conservation in the context of island tourism. Recycling in Malaysia is protected by the law, under Solid Waste and Public Cleansing Management Act, 2007 (Act 672). The Separation at Source Initiative (SSI) became effective on September 2015 with mandatory requirement for residents to separate waste in their dwelling. A...
The integration of marketing communication channel has provided environmental information in vari... more The integration of marketing communication channel has provided environmental information in various aspects of learning. As practiced in the last 20 years, where marketing functions has moved from theory to practice. Therefore, the environmental education (EE) tackles environmental degradation issue today by ensuring relevant, specific knowledge is passed on to, and acted upon by targeted groups in the community like youth. Integrated media is a convenience channel of an EE creativity to inject the element of effective communication in learning experience for youth while integrated marketing communication (IMC) try to gain their attention, interest, desire and action (AIDA) on environmental issues. The literature identified exposures to various kind of integration in marketing communication have developed their consumer behavioural characteristics and attitude. This study investigates whether youth aged between 15-21 years old show different AIDA perceptions in environmental stewar...
The researcher focuses on millennial civic engagement education (CEE) from the aspect of informat... more The researcher focuses on millennial civic engagement education (CEE) from the aspect of information control through integrated marketing communication (IMC) and its exposure, which can lead to millennial environmental stewardship (ES). IMC is an effective tool for CEE, for gaining millennial attention, interest, desire and action (AIDA) irrespective of their understanding. This study also aims to explore millennial behaviors when CEE is promoted via IMC. Qualitative approach with semi-structured interview with the millennial was undertaken to get a trustworthy data on information and in-depth knowledge of the subject as well as the happening phenomenon. The findings revealed a lot of strategies that need to be implemented by the government, local authorities and NGOs on CEE via IMC as to promote ES in millennials mainly for the EET. The research involves a small number of millennials.
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