Following a review of the literature on e-dating, this chapter introduces the e-dating developmen... more Following a review of the literature on e-dating, this chapter introduces the e-dating development model and discusses a number of hypotheses that can be derived from it. Also presented in the chapter are some findings from a preliminary empirical research that ...
Effective decision-making within and across organizations is of strategic importance as the globa... more Effective decision-making within and across organizations is of strategic importance as the global business environment becomes more complex. Business processes and their related computer based information systems (CBIS) must support ...
Brand equity is an important asset that a B2C company can leverage to compete and prosper in its ... more Brand equity is an important asset that a B2C company can leverage to compete and prosper in its unique and intensely competitive environment. This paper provides a framework for building brand equity online for B2C companies by drawing on Keller's (1993) consumer-based brand equity model. Based on this framework, some strategies are suggested to build brand equity online. Implications of the framework for research and practice are also discussed.
Following a review of the literature on e-dating, this chapter introduces the e-dating developmen... more Following a review of the literature on e-dating, this chapter introduces the e-dating development model and discusses a number of hypotheses that can be derived from it. Also presented in the chapter are some findings from a preliminary empirical research that ...
Effective decision-making within and across organizations is of strategic importance as the globa... more Effective decision-making within and across organizations is of strategic importance as the global business environment becomes more complex. Business processes and their related computer based information systems (CBIS) must support ...
Brand equity is an important asset that a B2C company can leverage to compete and prosper in its ... more Brand equity is an important asset that a B2C company can leverage to compete and prosper in its unique and intensely competitive environment. This paper provides a framework for building brand equity online for B2C companies by drawing on Keller's (1993) consumer-based brand equity model. Based on this framework, some strategies are suggested to build brand equity online. Implications of the framework for research and practice are also discussed.
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Papers by Kris Setzekorn
and practice are also discussed.
and practice are also discussed.